BY INVITE ONLY –  FOR ALLIANCE OF MEDIA INDEPENDENTS MEMBERS:

Influencer’s growing up. How media agencies can own a maturing channel

Hosted by SCREENSHOT Media for the Alliance of Media Independents.

As influencer budgets grow and media plans evolve, many agencies are asking the same question: where does influencer actually sit and how do we make it work like a media channel?

Join us for two short, sharp sessions designed to decode the next evolution of influencer marketing. No sales pitch, just insights, frameworks and real-world learnings from the front line of influencer marketing and how agencies can unlock fast growing budgets.

Session 2: For planning, digital & strategy teams (online 29th July 2025)

From flaky to functional: making influencer work like media

Who it’s for: Client Leads, Media Planners, Digital Performance Teams, Strategists

Built from hundreds of hours working with creators, planners and brands — this session unpacks why influencer is often the most underperforming line on a plan, and how to shift it into something solid, scalable and measurable.

SCREENSHOT Media will share how they restructured influencer as a media channel, with formats, benchmarks, delivery guarantees and full-funnel roles and how this can slot straight into your existing digital approach to unlock influencer budgets and deliver outcomes-led results to your clients.

Why attend?

Join us to gain a fresh lens on a fast-moving space, designed to help media agencies rethink how influencer can (and should) work across campaigns and clients.