Procurement vs Marketing, Commercial Action Group, 8th September 2026
Thank you: Thank you to our panel: Andrew Reeves, Fractional CFO who leads the Commercial Group,Barry Byrne, Fractional Chief Growth Officer…
Alliance partners with Prolific North to champion the North’s top independent agencies
We’re delighted to announce a new partnership with Prolific North, supporting its inaugural Top 150 Agencies ranking and event. The…
How Agencies can differentiate & stay profitable in a Transforming Market, CEO Summit, 23rd April 2026
What does it really take to scale and successfully exit an independent agency? This was the key topic at the Alliance…
People Pulse Findings Q2
Thank you: A big thank you to Annabel Dunstan of Q&R for presenting the findings, and to our brilliant panellists…
How to make yourselves “the one”, New Business Action Group, 4th August 2026
Thank you: Thank you to our Group Lead Anna Golding (Head of Growth at PrettyGreen) for facilitating the session &…
Reuniting Media & Creative for Better Client Outcomes, Commercial Action Group, 9th June 2026
Thank you: Thank you to our panel: Andrew Reeves, Fractional CFO who leads the Commercial Group, Esther Carder, Partner at Moore Kingston…
How to make yourselves “the one” in a world of commitment phobic client/agency relationships- New Business Action Group, 4th August 2026
Thank you: Thank you to our Group Lead Anna Golding (Head of Growth at PrettyGreen) for facilitating the session &…
Cracking the Customer Code: Where Psychology Meets Strategy – Strategy & Planning Action Group – 19th November 2025
Thank you: A big thank you to our Member Lead Emma Hodgkinson for hosting this insightful session.
How to Put a Training Plan Together That Improves Performance and Protects Talent
A training plan should not be a tick-box document written once a year and forgotten. For independent agencies, a strong…
The Indie Agency Club: The Top 8 Independent Agencies You Need to Meet at MAD//North & Our Sponsors
As MAD//North returns to Manchester, we’re proud to be bringing back the Indie Agency Club for its second year, creating…
From Impressions to Impact: How the Open Internet Creates Real Value
By Keith Arrowsmith, Global Marketing Director, Onetag Programmatic advertising has transformed digital media over the past decade. Automation brought scale, efficiency,…
BEST PRACTICE GUIDE FOR THE RESPONSIBLE USE OF GENERATIVE AI IN ADVERTISING
New guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners A Best Practice Guide for…