The Alliance of Independent Agencies · People Pulse
Understand your people.
Build a stronger agency.
People Pulse helps independent agencies understand how their teams are feeling, compare their results with the wider independent agency community and turn employee feedback into practical action.
Anonymous employee surveys. Clear agency insights. A better starting point for change.
Already an Alliance member? Access People Pulse
Explore the platform
Your people’s experience.
A clearer picture.
From headline results to the detail behind them, People Pulse helps you understand your team and decide what comes next.
The screenshots below show the platform’s Demo Agency. Select an image to view it at full size.
Listen. Understand. Act.
How People Pulse works
01
Get your agency set up
Purchase a report for an upcoming survey round, or take part through your full Alliance agency membership.
02
Invite your team
We provide your agency’s survey link for you to share with employees. They do not need an account or have to provide their name or email address.
03
Explore your results
After the round closes and results are published, sign in to your agency dashboard to explore the findings and benchmarks.
04
Put the insights to work
Use the results to guide conversations, agree priorities and plan improvements. Participate in future rounds to track progress.
Two ways to take part
Choose what works for your agency
Individual survey round
People Pulse report
£1,500
+ VAT per agency report, per survey round
For agencies that want People Pulse without full Alliance membership.
- Your agency’s published results for the purchased round.
- Dashboard analysis and pooled benchmarking.
- Indefinite access to every report you purchase.
- No ongoing People Pulse subscription. Choose which future rounds to purchase.
People Pulse included
Full Alliance membership
£300
+ VAT per month
People Pulse is included with full agency membership, alongside the Alliance’s wider learning, networking, collaboration and business support benefits.
- People Pulse participation across three scheduled rounds a year.
- The wider benefits of full Alliance agency membership.
- Keep access to reports received during membership if your agency later leaves.
Taking part all year? Three separate reports cost £4,500 + VAT. A year of full Alliance membership costs £3,600 + VAT, saving £900 compared with purchasing all three reports separately.
At least six valid responses are required before your agency’s report can be published. Future rounds require a new purchase or qualifying Alliance membership.
Before you take part
Your questions answered
How many responses do we need?
Your agency needs at least six valid responses before its results can be published. This reporting threshold helps protect employee anonymity.
Can we buy just one round?
Yes. Each £1,500 + VAT purchase covers one agency report from one scheduled survey round.
Do we lose access if we don’t buy the next round?
No. You retain access to purchased reports. Future rounds are available through a new purchase or qualifying Alliance membership.
Will we see other agencies’ results?
You see your own agency’s results and pooled benchmarks, not another agency’s individual report.
When will our results be available?
Results become available after the survey round closes and the Alliance publishes the findings. We will confirm the relevant dates when your agency signs up.
Start a conversation
Ready to hear from your people?
Choose an individual People Pulse report or make it part of your wider Alliance membership.
To enquire about a report, email us with your agency name and we will confirm the next available survey round and how to take part.
You can also contact us at info@allindependentagencies.org.







