Our events programme provides a hub for innovation, connectivity and debate. We have teamed up with thought leaders and beyond, to offer a cutting-edge, inclusive and dynamic programme.
We connect independent minds with the best thinking in the business.
Click on the links below to learn more or to register.
Forthcoming Events
EXCELLENCE TRAINING : Excellence in Account Direction
- Date: Monday, 12 April 2021 - Thursday, 15 April 2021 , Time: 9:00 am - 11:00 am
- An intensive live online training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas: ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Direction
The number 1 mistake businesses make when it comes to mental health support (Member Event)
- Date: Wednesday, 14 April 2021 , Time: 5:00 pm - 6:00 pm
- The Alliance of Independent Agencies has partnered with Everymind at Work to provide you with the opportunity to discover the number 1 mistake businesses make when it comes to workplace mental health support. The webinar ...
- Read more and register: The number 1 mistake businesses make when it comes to mental health support (Member Event)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
- Date: Tuesday, 20 April 2021 - Thursday, 29 April 2021 , Time: 9:15 am - 12:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (4 ONLINE SESSIONS OVER 2 WEEKS PLUS SOME OPEN LEARNING) Adult Mental Health First Aid In the same way as learning physical first aid, this course teaches people ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
'All-in-90' TRAINING : Life’s a Pitch…Spend less time winning more pitches
- Date: Tuesday, 20 April 2021 , Time: 10:00 am - 11:30 am
- Agencies are always pitching. New business from existing clients and new business from new clients. Working on a pitch can be exciting and exhilarating. It can also be stressful, time consuming and frustrating. This course ...
- Read more and register: 'All-in-90' TRAINING : Life’s a Pitch…Spend less time winning more pitches
GreenJam: Improve your commercial understanding of the workings of a marketing agency
- Date: Tuesday, 20 April 2021 , Time: 5:00 pm - 6:00 pm
- Aimed at finance teams and client-facing account handlers alike (probably more appropriate for Account Managers/Account Director level), this session aims to improve the commercial understanding of the workings of a marketing agency. a) It will ...
- Read more and register: GreenJam: Improve your commercial understanding of the workings of a marketing agency
NEW BUSINESS GROUP - A client view on agency prospecting (Member Event)
- Date: Thursday, 22 April 2021 , Time: 4:00 pm - 5:00 pm
- New Business is vital for every successful and thriving agency and the people who take responsibility for generating opportunities for growth need to be constantly on top of their game. The Alliance New Business group meet every quarter to network and learn from experts and each other. Challenging existing processes and picking up knowledge, insights, and ideas to become even more effective in winning new business and growing existing clients. This group also benefits from the expert guidance from the team at JFDI.
- Read more and register: NEW BUSINESS GROUP - A client view on agency prospecting (Member Event)
'All-in-90' TRAINING : How To Use Communication To Help Grow The Business and Be a Rising Star
- Date: Tuesday, 27 April 2021 , Time: 10:00 am - 11:30 am
- There is a well known statistic that only 7% of communication is based on the words we use. It’s less well known that poor communication accounts for 93% of business mistakes. In this session you ...
- Read more and register: 'All-in-90' TRAINING : How To Use Communication To Help Grow The Business and Be a Rising Star
'All-in-90' TRAINING : Planning for Suits - An Injection of Strategic Thinking
- Date: Tuesday, 04 May 2021 , Time: 10:00 am - 11:30 am
- In this course you will explore many key planning tools that will demystify the dark art, long words and odd diagrams that make up the world of strategic brand planning. OBJECTIVES: To encourage engagement in ...
- Read more and register: 'All-in-90' TRAINING : Planning for Suits - An Injection of Strategic Thinking
GreenJam: Get your head around cultural diversity
- Date: Tuesday, 04 May 2021 , Time: 5:00 pm - 6:00 pm
- In the UK alone there is a wonderful mix of cultures and ethnicity which brands need to be mindful off in their communications, never mind at a global level. So, how do brands and agencies ...
- Read more and register: GreenJam: Get your head around cultural diversity
'All-in-90' TRAINING : How Well Do You Understand Your Client's Brand or Business Challenges?
- Date: Tuesday, 11 May 2021 , Time: 10:00 am - 11:30 am
- In order to develop proposals and pitch responses to answer the brief you truly need to get into the understanding of the challenges that the brand or business face. In this 90 minute session we ...
- Read more and register: 'All-in-90' TRAINING : How Well Do You Understand Your Client's Brand or Business Challenges?
'All-in-90' TRAINING : Dealing with Difficult Clients
- Date: Tuesday, 25 May 2021 , Time: 10:00 am - 11:30 am
- Working with and managing Clients in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have ...
- Read more and register: 'All-in-90' TRAINING : Dealing with Difficult Clients
FUTURE LEADERS GROUP (Member Event)
- Date: Thursday, 27 May 2021 , Time: 9:00 am - 10:00 am
- Members of our Future Leaders Group are committed to building their careers in the agency world. They want to be part of a network of like minded people and wish to contribute to the wider community of independent marketing agencies. It is more a factor of attitude and mindset than age, experience, and knowledge. We learn so much from their enthusiasm and fresh perspectives and they have driven our programmes around Wellbeing and Sustainability.
- Read more and register: FUTURE LEADERS GROUP (Member Event)
'All-in-90' TRAINING : Key Communications Skills Part 1 - Four Simple Coaching Principles to Encourage More Ownership
- Date: Tuesday, 01 June 2021 , Time: 10:00 am - 11:30 am
- One of the constant gripes I hear from agency owners is that they want the team to step up, take more ownership and responsibility. This is a direct outcome from a coaching conversation, one of ...
- Read more and register: 'All-in-90' TRAINING : Key Communications Skills Part 1 - Four Simple Coaching Principles to Encourage More Ownership
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
- Date: Tuesday, 08 June 2021 - Thursday, 17 June 2021 , Time: 9:15 am - 12:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (4 ONLINE SESSIONS OVER 2 WEEKS PLUS SOME OPEN LEARNING) Adult Mental Health First Aid In the same way as learning physical first aid, this course teaches people ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
'All-in-90' TRAINING : Negotiation Skills : Beyond Win-Win
- Date: Tuesday, 08 June 2021 , Time: 10:00 am - 11:30 am
- The premise for this course is that ‘everything in life is a negotiation’ - formal and informal. Manage these well and you and the agency will be better off. This course is for those who ...
- Read more and register: 'All-in-90' TRAINING : Negotiation Skills : Beyond Win-Win
TALENT GROUP – Wednesday the 9th of June 2021 (Member Event)
- Date: Wednesday, 09 June 2021 , Time: 9:00 am - 10:00 am
- When we ask CEOs what are the biggest challenges they face invariably the subject of talent is high on their list. No wonder there is always lots to talk about when the Talent Group meet ...
- Read more and register: TALENT GROUP – Wednesday the 9th of June 2021 (Member Event)
'All-in-90' TRAINING : Key Communications Skills Part 2 - Coaching Questions and Language to Build Confidence
- Date: Tuesday, 15 June 2021 , Time: 10:00 am - 11:30 am
- Part 2 will allow us to dive into the exact language, words and phrases you can use to enable the team to step up, take more ownership and responsibility. How you speak to others has ...
- Read more and register: 'All-in-90' TRAINING : Key Communications Skills Part 2 - Coaching Questions and Language to Build Confidence
'All-in-90' TRAINING : Reboot your Mental Health and Resilience (getting back to the office with more empowering belief)
- Date: Tuesday, 22 June 2021 , Time: 10:00 am - 11:30 am
- The experience of lockdown has been both physically and mentally challenging for all of us but we are now seeing many signs of the UK moving towards a ‘new normal’. Our offices are in the ...
- Read more and register: 'All-in-90' TRAINING : Reboot your Mental Health and Resilience (getting back to the office with more empowering belief)
WELLBEING GROUP - Wednesday the 23rd of June 2021 (Member Event)
- Date: Wednesday, 23 June 2021 , Time: 9:00 am - 10:00 am
- Our latest new group will meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, ...
- Read more and register: WELLBEING GROUP - Wednesday the 23rd of June 2021 (Member Event)
'All-in-90' TRAINING : Managing the Pipeline
- Date: Tuesday, 29 June 2021 , Time: 10:00 am - 11:30 am
- Most new business training focuses on finding prospects, or the pitch itself. This is about what happens in between, and after, ie taking someone from first conversation to first cheque. Having a system to follow ...
- Read more and register: 'All-in-90' TRAINING : Managing the Pipeline