Our events programme provides a hub for innovation, connectivity and debate. We have teamed up with thought leaders and beyond, to offer a cutting-edge, inclusive and dynamic programme.
We connect independent minds with the best thinking in the business.
Click on the links below to learn more or to register.
Forthcoming Events
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (2 online sessions over 2 days)
- Date: Tuesday, 22 June 2021 - Wednesday, 23 June 2021 , Time: 9:00 am - 1:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (2 ONLINE SESSIONS OVER 2 DAYS) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a positive and open ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (2 online sessions over 2 days)
'All-in-90' TRAINING : Reboot your Mental Health and Resilience (getting back to the office with more empowering belief)
- Date: Tuesday, 22 June 2021 , Time: 10:00 am - 11:30 am
- The experience of lockdown has been both physically and mentally challenging for all of us but we are now seeing many signs of the UK moving towards a ‘new normal’. Our offices are in the ...
- Read more and register: 'All-in-90' TRAINING : Reboot your Mental Health and Resilience (getting back to the office with more empowering belief)
WELLBEING GROUP - Wednesday the 23rd of June 2021 (Member Event)
- Date: Wednesday, 23 June 2021 , Time: 9:00 am - 10:00 am
- Our latest new group will meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, ...
- Read more and register: WELLBEING GROUP - Wednesday the 23rd of June 2021 (Member Event)
CREATIVES GROUP - (Member Event)
- Date: Wednesday, 23 June 2021 , Time: 4:00 pm - 5:00 pm
- Independent agencies are proud of the output from their creative teams and understand their unique ability to solve client problems in innovative and effective ways and with an agility that sets them aside. Our Creative ...
- Read more and register: CREATIVES GROUP - (Member Event)
COMMERCIAL GROUP (Member Event)
- Date: Thursday, 24 June 2021 , Time: 9:00 am - 10:30 am
- Join the Alliance Commercial Group for an in depth discussion Agency Pricing. How can agencies maintain prices for their services during these changing times? As with all the groups it’s a member only environment to ...
- Read more and register: COMMERCIAL GROUP (Member Event)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
- Date: Thursday, 24 June 2021 , Time: 9:00 am - 1:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
Wellbeing in the ‘New Normal’ - Alliance Wellbeing Research Findings
- Date: Thursday, 24 June 2021 , Time: 5:00 pm - 6:00 pm
- Key details Date: Thursday 24th June, 2021 Time: 5.00 - 6.00pm GMT Location: Virtual (Zoom) Open to all - alliance members/non-members, those in marcomms sector and client side. In Q1 2021, The Alliance of Independent ...
- Read more and register: Wellbeing in the ‘New Normal’ - Alliance Wellbeing Research Findings
'All-in-90' TRAINING : Managing the Pipeline
- Date: Tuesday, 29 June 2021 , Time: 10:00 am - 11:30 am
- Most new business training focuses on finding prospects, or the pitch itself. This is about what happens in between, and after, ie taking someone from first conversation to first cheque. Having a system to follow ...
- Read more and register: 'All-in-90' TRAINING : Managing the Pipeline
Scott Knox: How Have North American Agencies Coped Through Covid?
- Date: Tuesday, 29 June 2021 , Time: 5:00 pm - 6:00 pm
- The Alliance is delighted to welcome back Scott Knox, who for 15 years was the driving force behind the MAA (an earlier incarnation of the Alliance) and now President & CEO of Canada’s Institute of ...
- Read more and register: Scott Knox: How Have North American Agencies Coped Through Covid?
GreenJam: Future proofing your agency career in a world of exponential business change.
- Date: Wednesday, 30 June 2021 , Time: 5:00 pm - 6:00 pm
- The speed of change for organisations is at an all time high, driven by the rapid rate of technology adoptions in all areas of life. Spencer will talk about how to keep up with the ...
- Read more and register: GreenJam: Future proofing your agency career in a world of exponential business change.
DIVERSITY, EQUITY & INCLUSION (DEI) ACTION GROUP (Member Event)
- Date: Thursday, 01 July 2021 , Time: 10:00 am - 11:30 am
- We prefer to call this group the Diversity & Inclusion Action Group because they are committed to taking actions that make a difference. They meet regularly to help us fulfil the vision that our Member ...
- Read more and register: DIVERSITY, EQUITY & INCLUSION (DEI) ACTION GROUP (Member Event)
FUTURE LEADERS GROUP (Member Event)
- Date: Tuesday, 06 July 2021 , Time: 9:00 am - 10:00 am
- Members of our Future Leaders Group are committed to building their careers in the agency world. They want to be part of a network of like minded people and wish to contribute to the wider community of independent marketing agencies. It is more a factor of attitude and mindset than age, experience, and knowledge. We learn so much from their enthusiasm and fresh perspectives and they have driven our programmes around Wellbeing and Sustainability.
- Read more and register: FUTURE LEADERS GROUP (Member Event)
'All-in-90' TRAINING : Personality Profiling - Optimising Yourself and Your Relationships with others
- Date: Tuesday, 06 July 2021 , Time: 10:00 am - 11:30 am
- There are people we can get on with easily; we 'click'. And some people we don't. Colleagues, clients, prospects, team members - some of them are more difficult than others; their behaviour can seem odd, ...
- Read more and register: 'All-in-90' TRAINING : Personality Profiling - Optimising Yourself and Your Relationships with others
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
- Date: Tuesday, 06 July 2021 - Friday, 16 July 2021 , Time: 2:15 pm - 4:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (4 ONLINE SESSIONS OVER 2 WEEKS PLUS SOME OPEN LEARNING) Adult Mental Health First Aid In the same way as learning physical first aid, this course teaches people ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
NEW BUSINESS GROUP - The Art of Referrals (Member Event)
- Date: Tuesday, 06 July 2021 , Time: 4:00 pm - 5:00 pm
- New Business is vital for every successful and thriving agency and the people who take responsibility for generating opportunities for growth need to be constantly on top of their game. The Alliance New Business group meet every quarter to network and learn from experts and each other. Challenging existing processes and picking up knowledge, insights, and ideas to become even more effective in winning new business and growing existing clients. This group also benefits from the expert guidance from the team at JFDI.
- Read more and register: NEW BUSINESS GROUP - The Art of Referrals (Member Event)
EXPERIENTIAL AGENCIES ACTION GROUP (Member Event)
- Date: Wednesday, 07 July 2021 , Time: 4:00 pm - 5:00 pm
- The Regional Agencies Action Group ensures that the needs of member agencies operating across all disciplines in all communities across the UK have a voice. Regional Agencies Action Group, central to its remits within the Alliance, is to ensure that as many agencies across the UK join the Alliance (so no London bias) and their interests are fully catered for, whether that is engagement with national activities, shaping the national programme or running bespoke events in specific cities and communities.
- Read more and register: EXPERIENTIAL AGENCIES ACTION GROUP (Member Event)
'All-in-90' TRAINING : Measuring Client Success
- Date: Tuesday, 13 July 2021 , Time: 10:00 am - 11:30 am
- What are the critical customer data points agencies need in order to really know how their relationships are going. And what is the difference between, and relative importance of, leading and lagging indicators. We’ll explore ...
- Read more and register: 'All-in-90' TRAINING : Measuring Client Success
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
- Date: Wednesday, 14 July 2021 , Time: 9:00 am - 1:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
STRATEGY ACTION GROUP (Member Event)
- Date: Wednesday, 14 July 2021 , Time: 4:00 pm - 5:00 pm
- 2021 sees the launch of our Alliance Strategy group. It’s a chance for anybody in membership with a role in strategy and planning to form a new community. The first meeting will be a chance to pool ideas around what the group can achieve and discuss challenges and opportunities for the year. We then have a presentation to launch a mentoring/internship programme within the group for junior strategists and new talent, inviting feedback and participation from the group. If you’re a planner, strategy director or similar and could benefit from a community specifically for you please come along.
- Read more and register: STRATEGY ACTION GROUP (Member Event)
Agency Chain Interviews
- Date: Wednesday, 14 July 2021 , Time: 5:00 pm - 6:00 pm
- ‘The Agency Chain’ is new series of live events whereby we invite an agency CEO from the Alliance to select another agency within the membership that they would most like to interview to explore how ...
- Read more and register: Agency Chain Interviews
'All-in-90' TRAINING : Goal Setting for Motivation
- Date: Tuesday, 20 July 2021 , Time: 10:00 am - 11:30 am
- If you aim for nothing, you’ll hit it every time (Zig Ziglar). We know this couldn’t be truer yet many of us go from one day to the next with nothing but a mounting ‘todo’ ...
- Read more and register: 'All-in-90' TRAINING : Goal Setting for Motivation
CEO/Senior Leader Coaching
- Date: Friday, 23 July 2021 , Time: 9:00 am - 11:00 am
- As we emerge from the pandemic, we have an opportunity to draw positives from what’s happened in order to rethink how we lead through the challenges ahead. This will demand even more agility, risk-taking, flexibility, ...
- Read more and register: CEO/Senior Leader Coaching
'All-in-90' TRAINING : Effective Communication - Make Every Conversation Count
- Date: Tuesday, 03 August 2021 , Time: 10:00 am - 11:30 am
- This practical session will feature real life agency conversations and supply you with exactly what words to say, what tone to use, what body language to employ to help you effectively communicate and get the ...
- Read more and register: 'All-in-90' TRAINING : Effective Communication - Make Every Conversation Count
'All-in-90' TRAINING : Delegation
- Date: Tuesday, 17 August 2021 , Time: 10:00 am - 11:30 am
- Becoming responsible for managing someone for the first time can be both exciting and daunting. Thoughtful, well prepared delegation is one of the most important skills to learn so that each member of your team ...
- Read more and register: 'All-in-90' TRAINING : Delegation
'All-in-90' TRAINING : Developing An Authentic Leadership Style
- Date: Tuesday, 31 August 2021 , Time: 10:00 am - 11:30 am
- Being a truly effective leader starts with YOU! It’s about being self-aware, knowing what really matters to you and what your strengths and preferences are. Once you’ve got clear on the core foundations of who ...
- Read more and register: 'All-in-90' TRAINING : Developing An Authentic Leadership Style
TALENT GROUP – Wednesday the 8th of September 2021 (Member Event)
- Date: Wednesday, 08 September 2021 , Time: 9:00 am - 10:00 am
- When we ask CEOs what are the biggest challenges they face invariably the subject of talent is high on their list. No wonder there is always lots to talk about when the Talent Group meet ...
- Read more and register: TALENT GROUP – Wednesday the 8th of September 2021 (Member Event)
'All-in-90' TRAINING : Difficult Conversations
- Date: Tuesday, 14 September 2021 , Time: 10:00 am - 11:30 am
- Do you have enough productive conflict in your business and team? Whilst working remotely this has been one of the elements of decision-making and teamwork that has suffered most. We all know productive conflict is ...
- Read more and register: 'All-in-90' TRAINING : Difficult Conversations
WELLBEING GROUP - Wednesday the 15th of September 2021 (Member Event)
- Date: Wednesday, 15 September 2021 , Time: 9:00 am - 10:00 am
- Our latest new group will meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, ...
- Read more and register: WELLBEING GROUP - Wednesday the 15th of September 2021 (Member Event)
EXCELLENCE TRAINING : Excellence in Account Direction
- Date: Tuesday, 21 September 2021 - Friday, 24 September 2021 , Time: 9:00 am - 11:00 am
- An intensive live online training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas: ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Direction
'All-in-90' TRAINING : Effective Time Management Skills
- Date: Tuesday, 28 September 2021 , Time: 10:00 am - 11:30 am
- Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work.
- Read more and register: 'All-in-90' TRAINING : Effective Time Management Skills