GreenJam

With the Native Channel Certification Course, you will gain the necessary tools to take your programmatic knowledge to the next level and specialize in native advertising. From a basic introduction, to tangible strategies on how to leverage this channel in the programmatic ecosystem, this course is for anyone who is looking to elevate their skills.

Format:

– This course has 3 core modules with quizzes between each section.
– To become certified, you will need to complete all modules and pass the final exam.
– If you have any questions, or feedback, feel free to send us an email at academy@stackadapt.com.

Course level:

All advertisers who wants to navigate through the programmatic landscape
Anyone who wants to take their programmatic knowledge to the next level and specialize in native advertising.

Content Outline:

Module 1: Native Overview
Native Advertising Definition
Native Formats
Native Ad Elements

Module 2: Native Strategy
Native Ad Specs
Native Creative Strategy

Module 3: Native Campaign Analysis
Native KPIs
Native in the Marketing Funnel
Multi-Channel Strategy

Overcome Imposter Syndrome…

What do Emma Watson, Robert Pattinson, Lady Gaga, Michelle Obama and Tom Hanks have in common? …. Imposter syndrome, which isn’t surprising because 70% of us are likely to feel it at some point in our lives.

Do you often think: “I don’t deserve this, I can’t do this, I’m a fraud, I’ll get found out”? Does this affect your confidence even though you have evidence of success? No problem. This Greenjam is here to help you!

You will learn how to:

• Demystify imposter syndrome – understand what it is and why it is so prevalent
• Manage your thoughts and increase your self-belief
• Use proven tools to help free yourself from that sneaky imposter

Sharon Baker – Leadership and transformation coach

Sharon had a career as an award-winning producer, client services director and MD in creative agencies, before becoming a leadership coach 10 years ago. She now uses her understanding of how agencies tick, to get their CEO’s and leadership teams firing on all cylinders.

She specialises in building confidence, authenticity and emotional intelligence in leaders so they unleash their inner power to inspire and lead high performing teams. She is in the top 1% of accredited coaches in the UK, and trains professional coaches. She has a psychology degree, is a fine artist and has a Post Grad in coaching.

With the Connected TV Channel Certification Course, you will gain the necessary tools to take your programmatic knowledge to the next level and specialize in connected TV advertising. From a basic introduction, to tangible strategies on how to leverage this channel in the programmatic ecosystem, this course is for anyone who is looking to elevate their skills.

Format:

– This course has 3 core modules with quizzes between each section.
– To become certified, you will need to complete all modules and pass the final exam.
– If you have any questions, or feedback, feel free to send us an email at academy@stackadapt.com.

Course Level:

All advertisers who wants to navigate through the programmatic landscape.
Anyone who wants to take their programmatic knowledge to the next level and specialize in Connected TV advertising.

Course Outline:

Module 1: Connected TV Overview
CTV Advertising Defined
Why CTV
CTV Benefits

Module 2: Connected TV Strategy
CTV Ad Specs
CTV Creative Strategy
CTV Targeting Strategy

Module 3: Connected TV Campaign Analysis
CTV KPIs
CTV in the Marketing Funnel
Multi-Channel Strategy