Independent. Together.
We offer 50+ Free Member Events per year
As a member of the Alliance why not contribute, learn from and network with peers at a diverse range of thought provoking groups. Our Member Groups are led by members for members, facilitated by the Alliance, and encourage you to have your say!
All Member Groups provide the opportunity for members to have their say and share knowledge that can feed into the future direction of the Alliance and the industry as a whole. The Alliance prides itself on engaging everyone in its member agencies .
Members Benefit…
Forthcoming Events
May
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Event Details
Exclusive AMI CEO Meeting Join us in person for an exclusive AMI CEO Meeting, hosted by Bauer
Event Details
Exclusive AMI CEO Meeting
Join us in person for an exclusive AMI CEO Meeting, hosted by Bauer Media Outdoor. This invite-only event offers AMI CEOs the opportunity to hear directly from our AMI Chairs on the latest member initiatives, upcoming opportunities, and what’s ahead for the membership.
The afternoon will also provide time to connect and network.
Event details
- Arrival from 2:30pm
- 3:00pm – CEO presentation from our AMI Chairs
- Networking and drinks until 5:00pm
Venue
Bauer Media Outdoor
33 Golden Square
London W1F 9EB
Participation is by invitation only.
June
Event Details
No One Buys a Deck… The Art of Strategy Storytelling Join us online 3rd June when our key topics for this session will be: • The difference between presenting information and telling a
Event Details
No One Buys a Deck…
The Art of Strategy Storytelling
Join us online 3rd June when our key topics for this session will be:
• The difference between presenting information and telling a story
• Structuring strategy so it’s easy to follow and hard to ignore
• Moving from data and slides to meaning and persuasion
• Adapting your story for different audiences and stakeholders
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About the Strategy & Planning Action Group
Led by our Member Lead Emma Hodgkinson, Chief Strategy Officer at Common Thread Group – This group offers a chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.
Please note sign in to this session contributes 1 hour (1 point) towards CPD points for Alliance of Independent Agencies Members.
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Event Details
Join us for the first hybrid People Forum Built on the forum’s mission to collaborate for collective commercial and social impact, this session gives you exclusive access to new insights drawn
Event Details
Join us for the first hybrid People ForumÂ
Built on the forum’s mission to collaborate for collective commercial and social impact, this session gives you exclusive access to new insights drawn from the Major Players 2026 Census, with a specific focus on the opportunities and challenges facing independent agencies.
Following a focused data presentation from Rosa Rola, MD at Major Players, we’ll host a lively panel discussion featuring Becca Rawlings, HR Director, People & Culture at House of Communication UK, Terry Martin, MD at Alliance of Independent Agencies & Gemma Popejoy, Co-Founder of Pivot Forward. Together, they’ll explore where indies are outperforming the market, where they’re falling behind, and what that means in practice.
You’ll leave with clear, practical takeaways to help you start shifting the dial in your own business.
Please note in person attendance is from 8.30am, online attendees can join from 9am
Please note sign in/attendance to this session contributes 1 hour (1 point) towards CPD points for Alliance of Independent Agencies Members.
October
Event Details
Beyond the pitch Building teams where commercial thinking is everyone’s job Many agencies treat commercial awareness as something that sits with senior people. Juniors and mid-level team members get pulled into
Event Details
Beyond the pitch
Building teams where commercial thinking is everyone’s job
Many agencies treat commercial awareness as something that sits with senior people. Juniors and mid-level team members get pulled into pitches but the everyday commercial thinking, spotting opportunities with existing clients, understanding the value of what they deliver, having confident conversations about scope and fees, that’s left to someone else.
So the organic growth that’s sitting within existing client relationships often doesn’t get spotted and agencies can be slower to notice when client revenue is at risk.
The session will cover both the why and the how:
– Why commercial awareness needs to be a team-wide capability, not just a senior-level responsibility
– What actually holds junior and mid-level people back
– Practical ways to build commercial thinking into everyday work, not just pitch preparation
– How commercially aware teams are better at protecting revenue and retaining clients, not just growing it.
Anna Golding our member lead & Business Director at PrettyGreen will be joined by Emma Ewing of Big Fish Training…
Our speaker:
Emma Ewing is an internationally recognised career coach and founder of Big Fish Training, a company that has been helping PR professionals succeed for over two decades. Through her leadership, Emma and her team have equipped thousands of individuals with the skills to excel in their roles, deliver measurable results, and advance in their careers.
Emma’s practical, results-oriented approach helps people at all levels identify actionable steps to achieve better outcomes and, more importantly, leaves them and their teams feeling happier and more engaged at work. She also runs a monthly free webinar, often accompanied by expert guests, which is designed to give people a step-up with their skills.
To get in touch, please go to the Big Fish Training website or find her on LinkedIn here