Peer to Peer Action Group Events

We have created a programme for Commercial Directors to meet, learn, share, and debate important issues in the world of agency management. They get together, often with expert input, to cover critical topics like benchmarking trends in profitability, property strategies, remuneration models, negotiation, and budgeting. They are keenly aware of the key performance indicators in independent agencies and share thought leadership in successful approaches to problem solving. The topic for this session will be released closer to the time, however if you’re in a senior Commercial role within a member agency please save the date & register below.

Most brand podcasts fail. This session shows you why and what to do instead.

Your client wants a podcast. Or maybe you’re planning to pitch one. But how do you actually create a show that cuts through the noise and doesn’t die quietly after three episodes?
In this fast-paced, straight-talking session, podcast consultant and Top 10 UK podcast host Charles Parkinson shares the five things every successful podcast has in common, and the three biggest mistakes brands make when launching one.

You’ll walk away with a clear understanding of:
• What separates top-performing podcasts from the 99% that don’t last
• The common mistakes brands make (often with the best intentions)
• How to turn a podcast into a serious channel for audience growth and brand impact
• The creative and strategic choices that matter before you hit record

If you’re advising clients on content or planning to pitch a show yourself, this session will give you the clarity, confidence and edge to make it work, and make it last.

Charles Parkinson is a podcast consultant and former co-host of How I Became, a UK Top 10 Careers Podcast that featured guests like Skepta and Netflix’s Charithra Chandran, built a loyal following, and recorded live episodes at events including SXSW and Cannes Lions.
Charles brings over a decade of experience creating content for global brands including Chanel, Reebok, Tesco, and Amazon, and now helps agencies and businesses develop podcasts that stand out in a saturated market.
From shaping strategy and storytelling to coaching hosts and crafting launch plans, Charles specialises in helping people avoid the mistakes that sink most branded podcasts. He works with teams to turn podcast ambition into execution, with a proven approach to getting things launched and listened to.

Independent agencies are proud of the output from their creative teams and understand their unique ability to solve client problems in innovative and effective ways and with an agility that sets them aside. Our Creative Group meets to ensure they remain at the cutting edge of the communications process and cover topics as diverse as idea generation, AI uses, award-winning campaigns & more. The topic for this session will be released closer to the time, however if you’re within a Creative role in a member agency please save the date & register below.

A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.

Previous sessions have included: a Strategy Bootcamp, WTF is Strategy? – A guide for your agency colleagues, a 2024 Trends session & more.

The topic for this session will be released closer to the time, meanwhile please save the date & sign up below.

New Business is vital for every successful and thriving agency and the people who take responsibility for generating opportunities for growth need to be constantly on top of their game. The Alliance New Business group meet every quarter to network and learn from experts and each other. Challenging existing processes and picking up knowledge, insights, and ideas to become even more effective in winning new business and growing existing clients. This group also benefits from the expert guidance from the team at jfdi.

The topic for this session will be released closer to the time, meanwhile please save the date & sign up below.

The CEO Summits are one of the key events in the calendar for the Alliance that are both targeted at agency CEOs and are by invitation only.

The CEO Summits, that take place every quarter, are restricted to 20 invited guests for each event, who get together along with an invited expert in their topic, sit around one table and hold a single conversation/discussion for 60 minutes.

Previous topics have included Scaling Your Business at Speed, an International Special, Is the Current Agency Model Fit for Purpose, amongst many others that are relevant to that specific moment in time.

It is an open conversation, under Chatham House rules, and provides the opportunity for CEOs to discuss openly with their peers the big issues not only across the industry for independent agencies but also for those matters that are significant in the CEOs own agency. We look forward to inviting you to our next CEO Summits. Closer to the time we will update you on the specific topic for this session.

Hosted by our Member Lead, Isabel Odlin (Chief People Person at Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, the issues they face and mentor each other in best practice. They provide vital input our the Alliance programme of support which includes the annual Festival of Happiness.

The exact topic for this session will be released closer to the time, meanwhile please secure the date & sign up below.

A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.

Previous sessions have included: a Strategy Bootcamp, WTF is Strategy? – A guide for your agency colleagues, a 2024 Trends session & more.

The topic for this session will be released closer to the time, meanwhile please save the date & sign up below.

We prefer to call this group the Diversity & Inclusion Action Group because they are committed to taking actions that make a difference. They meet regularly to help us fulfil the vision that our Member Agencies have workforces that are truly representative of all sections of society and each employee feels respected and able to give their best. Previous sessions have covered neurodiversity, how classism impacts our workplaces, inclusion of deaf & hard of hearing talent & so on.

The Alliance is committed to optimising diversity and inclusion in our Member Agencies. We expect all member agencies to be fully committed to the D&I journey because we know it makes great business sense too. The exact topic for this session will be released closer to the time, meanwhile please save the date & register below.

Independent agencies are proud of the output from their creative teams and understand their unique ability to solve client problems in innovative and effective ways and with an agility that sets them aside. Our Creative Group meets to ensure they remain at the cutting edge of the communications process and cover topics as diverse as idea generation, AI uses, award-winning campaigns & more. The topic for this session will be released closer to the time, however if you’re within a Creative role in a member agency please save the date & register below.

We have created a programme for Commercial Directors to meet, learn, share, and debate important issues in the world of agency management. They get together, often with expert input, to cover critical topics like benchmarking trends in profitability, property strategies, remuneration models, negotiation, and budgeting. They are keenly aware of the key performance indicators in independent agencies and share thought leadership in successful approaches to problem solving. The topic for this session will be released closer to the time, however if you’re in a senior Commercial role within a member agency please save the date & register below.

New Business is vital for every successful and thriving agency and the people who take responsibility for generating opportunities for growth need to be constantly on top of their game. The Alliance New Business group meet every quarter to network and learn from experts and each other. Challenging existing processes and picking up knowledge, insights, and ideas to become even more effective in winning new business and growing existing clients. This group also benefits from the expert guidance from the team at jfdi.

The topic for this session will be released closer to the time, meanwhile please save the date & sign up below.

Hosted by our Member Lead, Isabel Odlin (Chief People Person at Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, the issues they face and mentor each other in best practice. They provide vital input our the Alliance programme of support which includes the annual Festival of Happiness.

The exact topic for this session will be released closer to the time, meanwhile please secure the date & sign up below.

The CEO Summits are one of the key events in the calendar for the Alliance that are both targeted at agency CEOs and are by invitation only.

The CEO Summits, that take place every quarter, are restricted to 20 invited guests for each event, who get together along with an invited expert in their topic, sit around one table and hold a single conversation/discussion for 60 minutes.

Previous topics have included Scaling Your Business at Speed, an International Special, Is the Current Agency Model Fit for Purpose, amongst many others that are relevant to that specific moment in time.

It is an open conversation, under Chatham House rules, and provides the opportunity for CEOs to discuss openly with their peers the big issues not only across the industry for independent agencies but also for those matters that are significant in the CEOs own agency. We look forward to inviting you to our next CEO Summits. Closer to the time we will update you on the specific topic for this session.