Peer to Peer Action Group Events

Exclusive CEO Session

Hosted by Alliance of Media Independents

Join a select group of media industry leaders for our regular & exclusive virtual CEO Meet. This confidential, CEO-only gathering will provide a strategic forum to discuss the challenges and opportunities shaping the future of independent media.

Participation is by invitation only.

BY INVITE ONLY –  FOR ALLIANCE OF MEDIA INDEPENDENTS MEMBERS:

Influencer’s growing up. How media agencies can own a maturing channel

Hosted by SCREENSHOT Media for the Alliance of Media Independents.

As influencer budgets grow and media plans evolve, many agencies are asking the same question: where does influencer actually sit and how do we make it work like a media channel?

Join us for two short, sharp sessions designed to decode the next evolution of influencer marketing. No sales pitch, just insights, frameworks and real-world learnings from the front line of influencer marketing and how agencies can unlock fast growing budgets.

Session 1: For agency leadership (online 22nd July 2025)

Influencer’s growing up. How media agencies can profit from a maturing channel

Who it’s for: Founders, partners, leadership teams

A behind-the-scenes look at how SCREENSHOT Media evolved from a social-first agency into an influencer-led media service, and what that journey reveals about the changing definition of influencer. That’s an opportunity for media agencies, and how you can build a commercially viable proposition for your agency.

Shira Jeczmien (Founder & CEO of SCREENSHOT Media) has built a business from spotting how this space evolves and I’ll share what’s happening now – and what every media agency should know. You’ll leave with a fresh perspective on the space and a clear view of where value is leaking for your agency (or waiting to be unlocked).

Why attend?

Join us to gain a fresh lens on a fast-moving space, designed to help media agencies rethink how influencer can (and should) work across campaigns and clients.

Please sign up below & then FIND OUT ABOUT PART 2 (29th July) HERE

Perfectionism can be a strength that becomes a liability in senior roles. We’re praised for our impeccably high standards as we climb the ranks, earning promotion after promotion. But as an agency leader, the relentless pursuit of perfection becomes a bottleneck at best, and genuinely damaging at worst.

Join our Guest Speaker – Amelia Bullock Muir – for this psychologically-informed workshop designed to help perfectionist leaders understand the roots of their high standards and develop a more strategic approach. Through a series of reflective exercises, you’ll learn to distinguish between when excellence is required versus when ‘good enough’ drives better business outcomes, and develop a healthier relationship with quality standards.

You’ll leave with actionable tools to make faster decisions with confidence and lead with balanced excellence.

About Amelia
Amelia brings both personal understanding and professional expertise to this challenge. She is an executive coach and trainer specialising in developing agency teams. With 14 years’ experience working in and with agencies, she understands what agencies need and how perfectionist tendencies can both drive success and create roadblocks. She’s passionate about helping people train their brains and cultivate constructive mindsets that support their soft skills. Amelia’s approach focuses on creating practical strategies that work with your natural tendencies to achieve lasting, authentic change.

BY INVITE ONLY –  FOR ALLIANCE OF MEDIA INDEPENDENTS MEMBERS:

Influencer’s growing up. How media agencies can own a maturing channel

Hosted by SCREENSHOT Media for the Alliance of Media Independents.

As influencer budgets grow and media plans evolve, many agencies are asking the same question: where does influencer actually sit and how do we make it work like a media channel?

Join us for two short, sharp sessions designed to decode the next evolution of influencer marketing. No sales pitch, just insights, frameworks and real-world learnings from the front line of influencer marketing and how agencies can unlock fast growing budgets.

Session 2: For planning, digital & strategy teams (online 29th July 2025)

From flaky to functional: making influencer work like media

Who it’s for: Client Leads, Media Planners, Digital Performance Teams, Strategists

Built from hundreds of hours working with creators, planners and brands — this session unpacks why influencer is often the most underperforming line on a plan, and how to shift it into something solid, scalable and measurable.

SCREENSHOT Media will share how they restructured influencer as a media channel, with formats, benchmarks, delivery guarantees and full-funnel roles and how this can slot straight into your existing digital approach to unlock influencer budgets and deliver outcomes-led results to your clients.

Why attend?

Join us to gain a fresh lens on a fast-moving space, designed to help media agencies rethink how influencer can (and should) work across campaigns and clients.

Join the Alliance & our Strategy Group Member Lead Emma Hodgkinson (Deputy MD & Strategic Director at Ideas + Outcomes) on 26th June, for this session focused on:

Primary Research: Your Strategic Superpower Starts With the Customer

• Kill the Myths: Why customer assumptions can be the most dangerous approach for businesses to take
• Cut the Excuses: What’s really blocking primary research—and how to break through the barriers
• Ditch the “Phase” Mindset: Research isn’t a checkbox —it’s the fuel for strategy and the engine for effective execution when supported with a continuous feedback loop
• From Insight to Impact: How putting the customer at the centre builds stronger agency/client partnerships and delivers commercial growth
• Top Tips for success

About the group: A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.

Previous sessions have included: a Strategy Bootcamp, WTF is Strategy? – A guide for your agency colleagues, a 2024 Trends session & more.

We prefer to call this group the Diversity & Inclusion Action Group because they are committed to taking actions that make a difference. They meet regularly to help us fulfil the vision that our Member Agencies have workforces that are truly representative of all sections of society and each employee feels respected and able to give their best. Previous sessions have covered neurodiversity, how classism impacts our workplaces, inclusion of deaf & hard of hearing talent & so on.

The Alliance is committed to optimising diversity and inclusion in our Member Agencies. We expect all member agencies to be fully committed to the D&I journey because we know it makes great business sense too. The exact topic for this session will be released closer to the time, meanwhile please save the date & register below.

Exclusive CEO Session (In Person Event)

Hosted by Alliance of Media Independents

Join a select group of media industry leaders for our regular & exclusive in person CEO Meet. This confidential, CEO-only gathering will provide a strategic forum to discuss the challenges and opportunities shaping the future of independent media.

Participation is by invitation only.

Hosted by our Member Lead, Isabel Odlin (Chief People Person at Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, the issues they face and mentor each other in best practice. They provide vital input our the Alliance programme of support which includes the annual Festival of Happiness.

The exact topic for this session will be released closer to the time, meanwhile please secure the date & sign up below.

The CEO Summits are one of the key events in the calendar for the Alliance that are both targeted at agency CEOs and are by invitation only.

The CEO Summits, that take place every quarter, are restricted to 20 invited guests for each event, who get together along with an invited expert in their topic, sit around one table and hold a single conversation/discussion for 60 minutes.

Previous topics have included Scaling Your Business at Speed, an International Special, Is the Current Agency Model Fit for Purpose, amongst many others that are relevant to that specific moment in time.

It is an open conversation, under Chatham House rules, and provides the opportunity for CEOs to discuss openly with their peers the big issues not only across the industry for independent agencies but also for those matters that are significant in the CEOs own agency. We look forward to inviting you to our next CEO Summits. Closer to the time we will update you on the specific topic for this session.

We prefer to call this group the Diversity & Inclusion Action Group because they are committed to taking actions that make a difference. They meet regularly to help us fulfil the vision that our Member Agencies have workforces that are truly representative of all sections of society and each employee feels respected and able to give their best. Previous sessions have covered neurodiversity, how classism impacts our workplaces, inclusion of deaf & hard of hearing talent & so on.

The Alliance is committed to optimising diversity and inclusion in our Member Agencies. We expect all member agencies to be fully committed to the D&I journey because we know it makes great business sense too. The exact topic for this session will be released closer to the time, meanwhile please save the date & register below.

Exclusive CEO Session

Hosted by Alliance of Media Independents

Join a select group of media industry leaders for our regular & exclusive virtual CEO Meet. This confidential, CEO-only gathering will provide a strategic forum to discuss the challenges and opportunities shaping the future of independent media.

Participation is by invitation only.