Peer to Peer Action Group Events

New Year’s back to basics: where to start with sustainability 

Sustainability consultant Madelyn Postman of Grain Sustainability, now part of Menzies LLP, will walk us through what a materiality assessment is, together with a step-by-step approach of how to conduct one at your agency. A materiality assessment is a powerful and effective way to engage stakeholders and to identify and prioritise ESG topics, providing guidance for next steps. During this session, an anonymised case study will be shared, giving you a good idea of where you can start and move forward with sustainability at your agency. This tool is pertinent to all agency specialisms and sizes.

Exclusive CEO Session

Hosted by Alliance of Media Independents

Join a select group of media industry leaders for our regular & exclusive virtual CEO Meet. This confidential, CEO-only gathering will provide a strategic forum to discuss the challenges and opportunities shaping the future of independent media.

Participation is by invitation only.

Quarterly CEO Summit

How Agencies Win and Retain Clients – Through the Eyes of Clients

In an increasingly competitive and fast-moving market, winning new business is only half the challenge. Retaining clients, delivering demonstrable value, and building future-proof relationships with brands has never been more critical.

This Quarterly CEO Summit brings agency leaders together for a candid, client-led discussion on what really drives agency success today. Led by Simon Francis, Chairman of Flock Associates, the session draws directly on brand-side insight, pitch experience, and data from Flock’s Agency Appraisal work to explore how agencies can strengthen their positioning, performance, and client relationships.

What we’ll explore

• Winning and retaining clients in today’s pitch environment
  How Flock supports brand owners through the pitch process — and what this reveals about how agencies can stand out, win, and keep key accounts.

• What brand owners really want from agencies
  Insight into how client expectations are evolving, including the shift from “one-stop shop” models towards more specialist, best-in-class agency partners.

• Building stronger client relationships
  Key learnings from Flock’s Agency Appraisal tool and how it can be used to diagnose, strengthen, and future-proof client relationships.

• Rethinking agency remuneration
  How brands are approaching agency pricing and remuneration models in a world shaped by emerging technology — and why value, not time, is becoming the key determinant.

• Technology investment and agency readiness
  What agencies need to consider when investing in technology to remain competitive, effective, and fit for purpose in an ever-changing industry.

• Independents vs HoldCos
  Flock’s perspective on how independent agencies are viewed by brands today — and whether independents are now more than just a ‘wild card’ when drawing up pitch lists.

Who should attend

This session is designed for agency CEOs and senior leaders who want a clearer, client-side view of how to win, retain, and grow accounts — and how to position their agency for long-term success.

You can sign up below, numbers for this event are limited.

Working with intermediaries can open significant opportunities and strengthen the connection between brands and agencies, but success depends on understanding how to navigate the process. In this session, we will demystify the intermediary landscape, outline the different business models, and share practical guidance on when and how to engage effectively. You will gain proven best practices and explore real-world examples of what works when agencies collaborate with intermediaries.

About our speaker

Andy Bargery is a marketing and communications specialist with over 25 years’ experience spanning client-side roles at Compaq and Walkers Crisps (PepsiCo), senior positions in Omnicom agencies, and founding his own agency, Klaxon. Since 2023, Andy has been part of Oystercatchers, leading marketing transformation and agency search for major brands in FMCG, financial services, and retail. He is a Fellow of the Chartered Institute of Marketing.

Exclusive CEO Session

Hosted by Alliance of Media Independents

Join a select group of media industry leaders for our regular & exclusive virtual CEO Meet. This confidential, CEO-only gathering will provide a strategic forum to discuss the challenges and opportunities shaping the future of independent media.

Participation is by invitation only.