Join the Alliance & our Strategy Group Member Lead Emma Hodgkinson (Deputy MD & Strategic Director at Ideas + Outcomes) on 26th June, for this session focused on:

Primary Research: Your Strategic Superpower Starts With the Customer

• Kill the Myths: Why customer assumptions can be the most dangerous approach for businesses to take
• Cut the Excuses: What’s really blocking primary research—and how to break through the barriers
• Ditch the “Phase” Mindset: Research isn’t a checkbox —it’s the fuel for strategy and the engine for effective execution when supported with a continuous feedback loop
• From Insight to Impact: How putting the customer at the centre builds stronger agency/client partnerships and delivers commercial growth
• Top Tips for success

About the group: A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.

Previous sessions have included: a Strategy Bootcamp, WTF is Strategy? – A guide for your agency colleagues, a 2024 Trends session & more.