Media Effectiveness: Packing a Punch – How Spending Smart Beats Spending Big
Media effectiveness is getting harder to define – and even harder to prove.
If you’re feeling like the old playbook is getting less predictable, you’re not alone.
We’re bringing the independent media community together at Picturehouse Central, London for a practical, in-person morning focused on media effectiveness, growth, and the measurement that genuinely drives results for small-to-mid sized advertisers.
This session is designed to be useful for the whole team – from agency leaders and client leads to planning, strategy and effectiveness specialists – and is an ideal opportunity to bring a client into the room for a shared, practical conversation.
This is about cutting through the noise and focusing on what actually delivers growth – packing a punch by spending smart, not big – without overcomplicating the conversation.
We’ll explore:
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What clients are really asking for when it comes to effectiveness
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How agencies can balance short-term pressure with long-term brand building
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Which metrics genuinely matter (and which don’t)
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How attention, channel choice and media decisions connect to outcomes
We’ll hear from Peter Field, alongside a client panel and a media-owner panel, exploring how brands are driving results without “costing the earth” – and what good looks like when performance demands and brand building need to coexist.
Sponsored by DCM.
Event details
Time: 09:00–13:00
Location: Picturehouse Central, London, W1D 7DH
Ticket options
- Members £99
- Non-Members £150
For group bookings or questions, contact: aimee@allindependentagencies.org