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Alliance of Independent Founders | Peer Network & Expert Support

Alliance of Independent Founders

The Premier Peer Network for Independent Agency Owners.

Indie Founders, powered by Alliance of Independent Agencies, is the home for independent agency founders and owners who want to connect, learn and grow. It’s your personalised membership and gateway to a powerful peer network, expert support and exclusive access to the best of the Alliance, all designed to help your agency thrive. 

Driving the Indie Founders Community
Our Indie Founders Chair
Elena Mills, The Salve Health – Indie Founder Chair

“I’m absolutely delighted to take up the position of Chair of the newly-launched Indie Founders. 

Independent agencies represent courage, creativity, and community. For me, being part of the Indie Founders is about amplifying the voices of those who dare to do things differently and demonstrating that purpose-driven work can thrive without compromise. 

Very excited to join a committed team in the Alliance of Independent Agencies and to work alongside them to shape something that’s of real value to existing and aspiring indie agency founders. “ 

Elena is supported by our Indie Founders Advisory Board, experienced founders who champion our community and help shape the direction and priorities.

Why Join?

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Access a powerful peer network

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Connect via our WhatsApp Community with like-minded founders and owners who share openly, challenge thinking and help you avoid costly mistakes through an active, trusted community.

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Learn what’s actually working

for members only

Monthly founder-focused sessions tackling the real challenges of agency life. From new business and leadership to culture, clients and growth. Hear directly from peers and guest speakers.

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Strengthen your agency

for members only

Enjoy exclusive discounts on awards and expert-led training, designed to strengthen your agency and support long-term growth.

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Get support from industry experts

for members only

Direct access to trusted advisors across growth, legal, new business and team development. All brought together through the Alliance of Independent Agencies network.

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Scan to join the WhatsApp Community.

Indie Founders Advisory Board
Rob Henderson

Rob Henderson, J and L Comms

Suzie Mills

Suzie Mills, Designed by Oxygen

Richard Jaggs

Richard Jaggs, Resolution Design

Bio:
Rob Henderson is Co-Founder and Partner at J&L Communications, a strategic B2B marketing agency that bridges the gap between expertise and authority for expert-led organizations. He works with professional, financial, and legal services firms to translate complex thinking into clear, credible content, creative, and campaign activation that drives meaningful commercial outcomes.
Drawing on experience from both agency and in-house roles, including EY, Rob understands the realities of working in regulated, reputation-led environments. He partners with marketing teams, partners, and senior leaders to connect strategy to everyday decisions, helping organizations move from intent to action with clarity and focus.

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“I joined the Advisory Board because independent agencies play a vital role in bringing clarity, creativity, and accountability to complex client challenges. This community creates an opportunity to share practical experience, support sustainable growth, and help smaller agencies strengthen their authority, relevance, and impact in an increasingly demanding market.”

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From the Alliance of Independents
Terry Martin

Terry Martin, Managing Director

Natalie Scodie

Natalie Scodie, Community Manager

Aimee Spragg

Aimee Spragg, Events Manager

Suzanne Barnes

Suzanne Barnes, Head of People

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Your Personal Membership

A smarter way to scale: learn from peers, backed by expert support.

Indie Founders gives you the community, confidence and tools to grow your agency alongside others who share your ambition. Become part of a pioneering network of independent agencies shaping the future of our industry. 

Monthly Personal Membership: £50

For: Independent agency founders and owners. 

Indie Founders Registration of Interest
Alliance of Independent Agencies
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