AMI sits within the Alliance as a specialist community of ‘channel-neutral’ media planning and/or buying agencies. Its mission is to: Do significant things together, that no one of us could do alone. This means raising the value of ‘independence’ to clients,  and levelling the playing field vs HoldCo agencies. With members across most of the UK’s leading indies, AMI’s combining billings are over £1bn per year.

Media owners, digital platforms and other suppliers see AMI as an efficient way to engage with the indie agency long tail. This means that they are willing to offer value to AMI members over and above what any indie could access on their own. It’s also a community – connecting all levels and disciplines in member agencies, from leaders, to planners, FDs, HR Heads and more. We learn from each other, as well as enjoying collaborating!

AMI member agencies are happy to collaborate on most things (outside our key disciplines of planning and buying of course). If your agency is independent, makes most of its income from planning/buying media & routinely plans across the full range of media, we’d love to welcome you on board!

AMI is good for your head, your heart and your wallet.

Head: access events curated by indies, for indies. From in-person events with top-quality speakers, to diary-friendly webinars on specific topics, your whole team can be better informed, enthused and educated

Heart: it’s rewarding being part of a community of like-minded media agency peers. You’ll almost certainly find someone with the same challenges you’re facing. The community is open and friendly – and sometimes it helps just to know that others are facing similar challenges!

Wallet: AMI partners include major media owners (TV sales houses, digital platforms, adtech suppliers, OOH media owners and many others). They see AMI as an efficient way of growing their indie revenues, so you’ll get exclusive opportunities and access as a member.

On top of that, as an AMI member, you’re automatically a member of the Alliance, able to access the full range of member benefits shown below.