Full Membership
Whether you are a small, medium, or large independent agency, membership of the Alliance is designed to support your needs. By being part of the Alliance you are sending a strong signal to clients, your people and the wider sector that your business is committed to excellence in creativity, innovation and business effectiveness. Being part of the community you’ll be in great company.
An independent agency is one that provides products and marketing/creative services to brand owners and others whereby the equity ownership and/or management decision making (ie through designated share structure such as B shares) of the agency is controlled (at least 50%) by those that directly work in the business.
As a member you’ll be entitled to a raft of benefits.
Networking & Collaboration
- Topic driven quarterly Peer to Peer Groups across 6 agency roles:
New Business
Commercial
AI & Experience Technology
People & Culture
Strategy & Planning
Sustainability
- Quarterly CEO summits
- A set Collaboration Group who meet quarterly to drive member collaboration
- A set Future Leaders group for agency nominated rising stars
- Our annual Festival of Happiness
- Members directory – search our fellow member agencies & have your own detailed listing
Learning & Development
- FREE Training – 10 free places from a choice of 12 courses
- Monthly GreenJam sessions to educate and inspire agency folk with less than 5 years agency experience
- 25% discount on over 100 Alliance Training Courses
Building Profile
- One FREE entry in the Independent Agency Awards
- Be a part of the Awards judging panel made up of 50% senior clients
- Get your agency featured in IBB Online
- Use the Alliance badge on your agency collateral
- Numerous speaking opportunities at Alliance and Partner events
Agency Benchmarking
- Alliance People Pulse run 3 times a year, receive a personalised Benchmark report when your agency has 6+ responses (reporting on culture, performance & happiness)
- Bi-Annual Agency Performance Pulse – key indicators in new business, salaries to flexible working
- Annual Salary Survey
- Ad hoc surveys driven by member’s needs
Industry Representation
- Invitations to industry debates in Parliament
- Become a defacto member of the Ad Association
The Alliance Marketing Compliance Service
Powered by PromoVeritas we offer a host of member rate UK compliance services, including:
- Promotional Terms & Conditions
- Winner List Hosting
- Promotion Consultancy
- Terms & Conditions Hosting
- Marcomms Review
- Prize Draw
Legal Helpline
- 30 minutes FREE legal advice every month with Lee and Thompson
- Pitch Protection Service
- Pitch watchdog
Supplier Discounts & Recommendations
- Alliance Recommends – easily find suppliers recommended by like-minded agencies
- Access pre-negotiated supplier discounts
Members Area
- Don’t ever miss out – catch up on all recorded Alliance activities and read the insights
- Post your agency news to the community, access survey data and read the latest industry and partner news
- Book events, training and access all Alliance benefits from the members area
Join Us
Please choose the relevant membership fee according to your agency size. Once you have subscribed to become an Alliance Member Agency our Relationship Manager will be in contact to complete the on-boarding process.
Prefer to speak to someone email terry@allindependentagencies.org
In association with:
