Skip to content

Leadership Pathway Programme


The Leadership Pathway programme is the only learning programme dedicated to developing the next generation of agency leaders. This new Alliance course has been designed for agency people whose next step is into a leadership position. Candidates may currently be board members looking to take on a Senior Leadership role or whose next role is a Board position. The programme is relevant for all departments.

The programme starts on 25th April, runs for 9 months, and consists of the following:

  1. Live Networking Events
  2. Seminars
  3. Mentoring
  4. Access to dedicated “Mighty Networks” Platform
  5. Agency of the Future Presentation
  6. Recommended books and podcasts.

For further information, please contact or

Leadership Pathway Programme Content

Live Networking Events – A Conversation with…

There will be 5 live events held at member agency offices, which will take the form of an interview or panel discussion with the opportunity for questions. As the numbers are small it will provide an opportunity for all delegates to raise and discuss issues.

After the interview there will be an opportunity to meet with peers and other agency people over a few drinks.

What are the Qualities of an Outstanding Agency Leader
25th April, 6.30pm to 8.30pm (Live)

Sir Martin Sorrell is Executive Chairman of S4 Capital plc, which is building a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands.

Sir Martin Sorrell was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When he left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that.

Sir Martin Sorrell supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation.

Interviewed by Clive Mishon.

Creating a Fertile Creative Culture
9th September, 6.30pm to 8.30pm (Live) TBC

Rankin is a British photographer, publisher, and film director. Alongside being head of the eponymous agency RANKIN, which hosts an 80+ strong team that puts strategy, creative and production all under one roof.

As a photographer Rankin’s portfolio ranges from portraiture to documentary. He has shot The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen to name only a few.

As a publisher, Rankin co-founded the seminal magazine Dazed & Confused with Jefferson Hack in 1991, and has since published the likes of AnOther and AnOther Man, alongside over 40 books and the biannual fashion and culture print and digital platform, Hunger.

Interviewed by David Harris.

Building Great Long-Term Client Relationships
24th September, 2.30pm to 4.30pm (Live)

One of the UK’s most high profile and successful marketers. Alessandra is president of the Advertising Association, was Marketing Weeks ‘Marketer of the Year’, Chief Customer Officer of Tesco for 7 years and worked for Unilever in North America.

Alessandra started her career in advertising so she understands the agency business from both sides of the fence. No one is better placed to advise on what a senior market looks for in an agency.

Interviewed by Julian Saunders.

The Successful Start-Up
17th October, 6.30pm to 8.30pm (Live)

Ian co-founded iris in 1999, with the idea of changing the face of the global network scene. Hear how Ian’s approach to risk taking, tacking problems head on and how his approach to nurturing talent turned Iris into a global success story. Learn the secrets of success and pitfalls.

Interviewed by Vonnie Alexander

18th November, 6.30pm to 8.30pm (Live)

Cilla was Group CEO at AMV BBDO for over 20 years and also a worldwide board member at BBDO. During her time at AMV the agency was regarded as one of the best creative agencies in the UK with great culture to which clients and staff remained loyal.

It’s one thing to get the job , but how do you maintain a high level of dynamism and energy for continued success. Hear what Cilla thinks are the key behaviours for leadership resilience.

Interviewed by Julian Saunders.

The Seminars

Seminars are held on the key challenges of being an effective leader. We consulted agency leaders who shared their experience of the key skills they felt agency leaders needed and what they wish they had known before becoming a leader – and the results have shaped the content of the seminars.

Each seminar is three hours long and highly interactive. The first and last seminars are live and the remainder are via Zoom.


SEMINAR 9 - 18th November 2pm - 5pm (Live)

How to Adopt Growth Mindset Thinking (Marc Nohr & Sara Tate)

Click to read more.


Each delegate will be assigned a senior agency person who will act as their mentor during the programme. Of course, these conversations are confidential, but it is a unique opportunity to be guided by someone who can share their experience and knowledge. Prior to starting the programme delegates will need to complete a questionnaire which will be shared with your mentor to help guide the sessions and ensure every conversation is beneficial. There will be the opportunity for 4 mentoring sessions over the course of the programme.

The Agency of the Future

Throughout the course attendees work collaboratively to develop the vision and practices that they will take into their new roles – delegates will be split into groups. At the end of the course each group will have developed their blueprint for agency leadership, which we have called The Agency of the Future. They will present this back to the tutors and senior agency leaders and be encouraged to share this with their own SLT. We plan to film the presentations and share with the wider Alliance membership.

Hear from the tutors about their workshops
John Gage
Why Do Agenies Need Leaders?
Abigail Dixon
Developing Your Own Authentic Leadership Style
Camilla Honey
How to Build an Agency New Business Culture
Julian Saunders
Building Fruitful Relationships with Senior Clients
Vonnie Alexander
Recruiting High Performance Teams
David Harris
Creativity as a Driver for Success
Abigail Dixon
Leading Through Transformation
Tessa Morton
How to Excel at Public Speaking
Sara Tate & Marc Nohr
How to Adapt Growth Mindset Thinking

Book Now

Leadership Pathway Programme

£2,500.00£3,500.00 +VAT


The cost of the Diploma is £2,500+ VAT for  members and £3,500+ VAT for non-members.

Places will be allocated on a first come first served basis.

Please select member or non-member and press ADD TO BASKET to pay online.

Please read our Terms & Conditions and our Privacy Policy.

Back To Top