Member agencies contribute to the success of the Alliance, engaging at all levels. Our three Co-Chairs head up three key pillars of activity: People, Purpose and Performance. Within each pillar we have Action Groups which are led by senior executives from our agency members. These groups endeavour to bring value to the membership by providing thought leadership, tools, insights, and knowledge that help agencies thrive. It is collaboration at its very best. The Advisory Board meet regularly to review progress and priorities.