Training Programme

An engaging training programme has never been more important to attract and retain Agency talent. In our recent People Pulse survey only 46% of respondents felt they were offered the relevant training and development.

The Alliance training programme has been designed through consultation with our members, trainers and industry leaders, providing Agencies with relevant, flexible and cost effective training to meet the changing needs of our industry.

Forthcoming Training Events

Search & Filter Training Events:

Wellbeing

Client Servicing

Strategy & Planning

Business Skills

New Business

Diploma in Integrated Marketing

Excellence

Coaching

Commercial

Diversity, Equity & Inclusion

Leadership

Team Management

Presentation skills

Foundation Certificate in People Management

Bespoke Training

March 2023

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : How To Communicate Effectively Tuesday, March 21, 2023 - 10:00 -11:30 There is a well-known statistic that only 7% of communication is based on the words we use. It’s less well known that poor communication accounts for 93% of business mistakes.... Read more ...	Tickets Available £0.00
Online – Less than 2 hrs	TRAINING : How to Interpret the Client’s Brief Tuesday, March 21, 2023 - 10:00 -11:30 In order to develop a robust proposals and pitch responses, you need to be able to not only answer the brief, but builds confidence with your client as a long... Read more ...	Tickets Available £0.00
Online – Less than 2 hrs	TRAINING : How to Have Difficult Conversations Wednesday, March 29, 2023 - 10:00 -11:30 Conflict is part of all our lives both personally and professionally and workplace conflict is a normal part of working with and for people. Most of us avoid difficult conversations... Read more ...	Tickets Available £125.00 - £185.00

April 2023

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : How To Be The Best Account Handler In Your Agency Tuesday, April 4, 2023 - 10:00 -11:30 Read more ...	Tickets Available £125.00 - £185.00
Online - More than a day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course) Tuesday, April 18, 2023 - Wednesday, April 19, 2023 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like... Read more ...	Tickets Available £370.00 - £420.00
Online – Less than 2 hrs	TRAINING : Performance Reviews That Motivate Tuesday, April 18, 2023 - 09:30 -11:00 Performance – or Development reviews can get formulaic and lose their purpose or can be one sided, avoidant and awkward. This practical session dives deeply into how to make them... Read more ...	Tickets Available £125.00 - £185.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Strategic Thinking Thursday, April 20, 2023 - 09:00 -17:00 Strategy and creativity are joined at the hip. Strategy is creatively fertile, great creative work achieves strategic objectives. In this session we learn about inspirational strategy through award winning case... Read more ...	Tickets Available £695.00 - £895.00
Online – Half day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop) Thursday, April 20, 2023 - 09:00 -13:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic... Read more ...	Tickets Available £85.00 - £110.00
Online – Half day	TRAINING : Growing Existing Clients Thursday, April 20, 2023 - 09:00 -12:00 Designed to drive organic growth by equipping you with the skills, to lead and grow your existing client relationships. This takes careful planning, from aligning growth plans to your agency... Read more ...	Tickets Available £357.00 - £457.00
In Person - Full day	THE AGENCY PROFITABILITY SERIES : Negotiation & Influence Tuesday, April 25, 2023 - 09:30 -16:30 An immersive blend of principles, research-based findings and tools, plus multiple role-plays opportunities, which focus on increasing capability and confidence in negation, influence and persuasion across a cross-section of agency... Read more ...	Tickets Available £895.00 - £1,295.00
Online - Full day	EXCELLENCE TRAINING : Excellence in Digital & Social Media Strategy Tuesday, April 25, 2023 - 10:00 -16:00 A comprehensive online training course aimed at any agency role looking to better understand digital and social media channels and the opportunities for clients. This course will take you through... Read more ...	Tickets Available £695.00 - £895.00
Online – Half day	TRAINING : The Power of Active Listening Tuesday, April 25, 2023 - 10:00 -13:00 Ironically, listening is the most important communication skill you can have. Research suggests that we retain only 25 to 50% of what we hear – which may explain why an... Read more ...	Tickets Available £250.00 - £375.00
Online - Full day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course) Friday, April 28, 2023 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a... Read more ...	Tickets Available £160.00 - £210.00

May 2023

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction Tuesday, May 9, 2023 - Wednesday, May 10, 2023 - 09:00 -17:00 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : How To Write An Inspiring Creative Brief Tuesday, May 9, 2023 - 10:00 -11:30 “Clarity” and “empathy” are how you can sum up the characteristics an inspiring brief This session provides practical tools and techniques to apply, as well as award winning examples. At... Read more ...	Tickets Available £125.00 - £185.00
Online - More than a day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course) Tuesday, May 16, 2023 - Wednesday, May 17, 2023 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like... Read more ...	Tickets Available £370.00 - £420.00
Online – Half day	TRAINING : Managing Pressure and Building Resilience Tuesday, May 16, 2023 - 09:00 -12:30 This workshop is rooted in the science of how the body and brain react to pressure and stress and offers an evidence-based, practical and non-touchy-feely guide to maintaining and building... Read more ...	Tickets Available £250.00 - £375.00
Online – Half day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop) Thursday, May 18, 2023 - 09:00 -13:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic... Read more ...	Tickets Available £85.00 - £110.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Account Leadership Monday, May 22, 2023 - 09:00 -16:30 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key... Read more ...	Tickets Available £695.00 - £895.00
In Person - Full day	THE AGENCY PROFITABILITY SERIES : Navigating Marketing Procurement Monday, May 22, 2023 - 09:30 -16:30 An intensive face to face workshop aimed at Senior Leadership level which focuses on; - Who are Marketing Procurement? Professional Procurement, their training and approaches, & the impact on Agencies... Read more ...	Tickets Available £1,000.00 - £1,500.00
Online - Full day	TRAINING : Negotiation Skills Wednesday, May 24, 2023 - 10:00 -11:30 Negotiation is part of day-to-day life in an agency – whether you are in negotiations with clients, colleagues or suppliers. Being confident in your approach is key to success and... Read more ...	Tickets Available £125.00 - £185.00

June 2023

Skills	Details	Booking
Online – Half day	TRAINING : What’s Your Agency Why? Tuesday, June 6, 2023 - 10:00 -13:00 Are you absolutely positive you know your agency’s purpose? Does it drive your business or is it just proclaimed on your website? Purpose defines why you do what you do,... Read more ...	Tickets Available £250.00 - £375.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management Tuesday, June 13, 2023 - Wednesday, June 14, 2023 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : How To Give Useful Feedback On Creative Proposals Tuesday, June 13, 2023 - 10:00 -11:30 In most creative review meetings, people often talk about themselves rather than the idea on the table. “I like it” is meaningless unless said by the most senior stakeholder in... Read more ...	Tickets Available £125.00 - £185.00
Online - Full day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course) Monday, June 19, 2023 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a... Read more ...	Tickets Available £160.00 - £210.00
Online - More than a day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course) Tuesday, June 20, 2023 - Wednesday, June 21, 2023 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like... Read more ...	Tickets Available £370.00 - £420.00
Online – Half day	TRAINING : Consultative Selling Thursday, June 22, 2023 - 09:00 -12:00 Develop strategic selling skills to help the buyer to buy your products and services Every agency has to sell themselves - new projects, new products and services – to both... Read more ...	Tickets Available £357.00 - £457.00
Online – Half day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop) Monday, June 26, 2023 - 13:00 -17:30 MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic... Read more ...	Tickets Available £85.00 - £110.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Presentations Tuesday, June 27, 2023 - 09:30 -17:00 A training course focusing on developing and expanding the range of skills required in presenting to today’s business environment. It will allow you to explore your potential as a communicator,... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Building Client Relationships Wednesday, June 28, 2023 - Tuesday, September 19, 2023 - 10:00 -11:30 Building and consolidating relationships with Clients is a key part of career development in an agency. This course will help you understand what Clients need from agency staff and give... Read more ...	Tickets Available £125.00 - £185.00

July 2023

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : How To Become a Strategic Partner With Your Client Tuesday, July 4, 2023 - 10:00 -11:30 Understanding brand teams and their challenges is key to retain and gain new clients. This session will help you get an inside view of the daily, quarterly and annual challenges... Read more ...	Tickets Available £125.00 - £185.00

August 2023

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Confidence Counts Tuesday, August 8, 2023 - 10:00 -11:30 Confidence is a key component in your performance at work – in leadership, client handling, project management, creativity, building trusting relationships, decision-making and importantly enjoying what you do. This session... Read more ...	Tickets Available £125.00 - £185.00
In Person - Full day	THE AGENCY PROFITABILITY SERIES : Pricing Thursday, August 10, 2023 - 09:30 -16:30 An intensive face to face workshop aimed at Senior Leadership level which focuses on; - Value-Based Pricing The shift away from input based prices (rate cards) Offering multiple prices to... Read more ...	Tickets Available £1,000.00 - £1,500.00

September 2023

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Strategic Thinking Wednesday, September 6, 2023 - 09:00 -17:00 Strategy and creativity are joined at the hip. Strategy is creatively fertile, great creative work achieves strategic objectives. In this session we learn about inspirational strategy through award winning case... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : An Introduction To Presentation Skills Tuesday, September 12, 2023 - 10:00 -11:30 Presenting live in business has always been important, presenting ideas, and yourself. Making sure you are engaging, and your audience are engaged is key, but it is not always that... Read more ...	Tickets Available £125.00 - £185.00
Online – Less than 2 hrs	TRAINING : Learn How to Manage Upwards Tuesday, September 19, 2023 - 10:00 -11:30 Managing upwards is a skill that is core to your job if you want to progress. Whether you have a new boss or have been working for someone for a... Read more ...	Tickets Available £125.00 - £185.00
Online – Half day	TRAINING : Marketing your Agency Thursday, September 21, 2023 - 09:00 -12:00 Build your agency’s reputation and generate leads The jfdi/Opinium New Business Barometer showed the increasing importance of agency marketing as a prospecting tool for filling new business pipelines, including using... Read more ...	Tickets Available £357.00 - £457.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction Tuesday, September 26, 2023 - Wednesday, September 27, 2023 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Half day	TRAINING : Managing Pressure and Building Resilience Tuesday, September 26, 2023 - 09:00 -12:30 This workshop is rooted in the science of how the body and brain react to pressure and stress and offers an evidence-based, practical and non-touchy-feely guide to maintaining and building... Read more ...	Tickets Available £250.00 - £375.00

October 2023

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Account Leadership Monday, October 2, 2023 - 09:00 -16:30 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key... Read more ...	Tickets Available £695.00 - £895.00