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Training Programme

An engaging training programme has never been more important to attract and retain Agency talent.  In our recent People Pulse survey only 46% of respondents felt they were offered the relevant training and development.

The Alliance training programme has been designed through consultation with our members, trainers and industry leaders, providing Agencies with relevant, flexible and cost effective training to meet the changing needs of our industry.

Forthcoming Training Events

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Wellbeing
Client Servicing
Strategy & Planning
Business Skills
New Business
Diploma in Strategy, Creativity & Communications
Excellence
Coaching
Commercial
Digital
Diversity, Equity & Inclusion
Leadership
Team Management
Presentation skills
Bespoke Training
Programmatic
regional training
Free training
creative
leadership pathway

July 2024


Skills Details Booking
  • Client Service
  • Free Training
  • New Business

TRAINING : What We Know Wins Pitches
Thursday, July 25, 2024 - 09:30 -10:30

The average agency pitches between 25-35 times a year. At its own cost. And loses more pitches than it wins. Spend an hour thinking about pitching from a client perspective...
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Tickets Available
£0.00 - £150.00

  • Business Skills
  • Client Service
  • Commercial

TRAINING : Negotiation Skills
Tuesday, July 30, 2024 - 10:00 -11:30

Negotiation is part of day-to-day life in an agency – whether you are in negotiations with clients, colleagues or suppliers. Being confident in your approach is key to success and...
Read more ...
Tickets Available
£125.00 - £185.00

August 2024


Skills Details Booking
  • Business Skills
  • Client Service
  • Free Training
  • Presentation Skills

TRAINING : Back in the Spotlight
Wednesday, August 7, 2024 - 09:30 -10:30

Presenting in Person has always been a challenge for some and since remote working has become the norm it’s even harder to engage a live audience, but the benefits when...
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Tickets Available
£0.00 - £150.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
Thursday, August 8, 2024 - 09:00 -13:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic...
Read more ...
Tickets Available
£85.00 - £110.00

  • Business Skills
  • Client Service
  • Leadership
  • Team Management

TRAINING : Confidence Counts
Tuesday, August 20, 2024 - 10:00 -11:30

Research shows that confidence plays a key role in high performance at work and a lack of it can prevent people fulfilling their potential. Having a realistic belief in your...
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Tickets Available
£125.00 - £185.00

September 2024


Skills Details Booking
  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
Tuesday, September 3, 2024 - Wednesday, September 4, 2024 - 09:00 -17:00

Adult Mental Health First Aid This course is a two day online course ideal for those who would like to become an MHFAider® Alongside the best evidence-based Mental Health First Aid...
Read more ...
Tickets Available
£370.00 - £420.00

  • Client Service

TRAINING : Building Client Relationships
Wednesday, September 4, 2024 - 10:00 -11:30

Building and consolidating relationships with Clients is a key part of career development in an agency. This course will help you understand what Clients need from agency staff and give...
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Tickets Available
£125.00 - £185.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
Thursday, September 5, 2024 - 09:00 -17:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a...
Read more ...
Tickets Available
£160.00 - £210.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
Monday, September 9, 2024 - 09:00 -13:00

This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health issues,...
Read more ...
Tickets Available
£85.00 - £110.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Direction (London)
Tuesday, September 10, 2024 - Wednesday, September 11, 2024 - 09:00 -16:30

An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an...
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Tickets Available
£895.00 - £1,095.00

  • Digital
  • Free Training

TRAINING : How Agencies Need to Change with the Digital Landscape
Thursday, September 12, 2024 - 09:30 -10:30

Are you aware of the latest digital innovations that can affect your work and industry? Do you have the time and resources to understand what digital tech innovations are available...
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Tickets Available
£0.00 - £150.00

  • Business Skills
  • Client Service
  • Leadership
  • Team Management

TRAINING : Performance Management
Tuesday, September 17, 2024 - 10:00 -11:30

It’s something that both managers and team members hate, however gaining clarity around what the team do really well and how they can improve, is a gamechanger for performance.  It...
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Tickets Available
£125.00 - £185.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Management (London)
Tuesday, September 24, 2024 - Wednesday, September 25, 2024 - 09:00 -17:30

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Client Service
  • New Business

TRAINING : How To Develop Winning Pitches and Retain Clients
Thursday, September 26, 2024 - 10:00 -11:30

In this session you will learn how to develop winning pitches and retain clients by understanding your clients brand or business challenges.  The quality of the briefs that are received...
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Tickets Available
£125.00 - £185.00

October 2024


Skills Details Booking
  • Digital
  • Excellence

EXCELLENCE TRAINING : The Future of Digital in Agencies
Thursday, October 3, 2024 - 10:00 -16:00

The rapid and constant speed of change in digita innovations means that its sometimes difficult to cut through the noise to find what’s right and relevant to apply to your...
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Tickets Available
£695.00 - £895.00

  • Business Skills
  • Client Service
  • Excellence
  • Regional Training
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Direction (Manchester)
Monday, October 7, 2024 - Tuesday, October 8, 2024 - 09:00 -16:30

An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
Tuesday, October 8, 2024 - 13:30 -17:30

This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health issues,...
Read more ...
Tickets Available
£85.00 - £110.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
Wednesday, October 9, 2024 - Thursday, October 10, 2024 - 09:00 -17:00

Adult Mental Health First Aid This course is a two day online course ideal for those who would like to become an MHFAider® Alongside the best evidence-based Mental Health First Aid...
Read more ...
Tickets Available
£370.00 - £420.00

  • Client Service
  • Coaching
  • Excellence
  • Leadership
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Leadership (London)
Tuesday, October 15, 2024 - 09:00 -16:30

An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key...
Read more ...
Tickets Available
£695.00 - £895.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
Tuesday, October 15, 2024 - 09:00 -17:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a...
Read more ...
Tickets Available
£160.00 - £210.00

  • Business Skills
  • Client Service
  • Leadership
  • Team Management

TRAINING : How to Have Difficult Conversations
Tuesday, October 22, 2024 - 10:00 -11:30

Conflict is part of all our lives both personally and professionally and workplace conflict is a normal part of working with and for people. Most of us avoid difficult conversations...
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Tickets Available
£125.00 - £185.00

  • Free Training
  • Wellbeing & Mental Health

TRAINING : How to Tame Your Inner Critic
Tuesday, October 29, 2024 - 09:30 -10:30

One of the biggest blockers to success or taking action at work, is our inner critic. We all have one, and it is chattering all the time. In fact, research...
Read more ...
Tickets Available
£0.00 - £150.00

November 2024


Skills Details Booking
  • Client Service
  • Leadership

TRAINING : Managing Challenging Clients
Wednesday, November 6, 2024 - 10:00 -11:30

Working with and managing Clients is challenging whether it’s in a WFH or hybrid working environment. This course will help you to relook at the way you have been working...
Read more ...
Tickets Available
£125.00 - £185.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
Monday, November 11, 2024 - 09:00 -13:00

This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health issues,...
Read more ...
Tickets Available
£85.00 - £110.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Management
Monday, November 11, 2024 - Wednesday, November 13, 2024 - 10:00 -15:30

An intensive live online training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
Tuesday, November 12, 2024 - Wednesday, November 13, 2024 - 09:00 -17:00

Adult Mental Health First Aid This course is a two day online course ideal for those who would like to become an MHFAider® Alongside the best evidence-based Mental Health First Aid...
Read more ...
Tickets Available
£370.00 - £420.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
Wednesday, November 20, 2024 - 09:00 -17:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a...
Read more ...
Tickets Available
£160.00 - £210.00

  • Client Service
  • New Business

TRAINING : Life’s a Pitch…How to Spend Less Time Winning More Pitches
Wednesday, November 20, 2024 - 10:00 -11:30

Agencies are always pitching. New business from existing clients and new business from new clients. Working on a pitch can be exciting and exhilarating. It can also be stressful, time...
Read more ...
Tickets Available
£125.00 - £185.00

  • Client Service
  • Excellence
  • Strategy & Planning

EXCELLENCE TRAINING : Excellence in Smart Strategy (Delivered Virtually)
Tuesday, November 26, 2024 - 09:00 -17:00

We are delighted to let you know that we’ve updated our popular Excellence in Strategic Thinking, changing the title to  EXCELLENCE IN SMART STRATEGY this reflects the need to both work quickly...
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Tickets Available
£695.00 - £895.00

  • Client Service
  • Free Training
  • Strategy & Planning

TRAINING : Find Out What Clients Really Want from Agencies Today
Thursday, November 28, 2024 - 09:30 -10:30

In business there is one transformative word that really matters. It builds your business and, the lack of it, can lose you business. That word is trust. For this course...
Read more ...
Tickets Available
£0.00 - £150.00

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