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Training Programme

An engaging training programme has never been more important to attract and retain Agency talent.  In our recent People Pulse survey only 46% of respondents felt they were offered the relevant training and development.

The Alliance training programme has been designed through consultation with our members, trainers and industry leaders, providing Agencies with relevant, flexible and cost effective training to meet the changing needs of our industry.

Forthcoming Training Events

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Client Servicing
Strategy & Planning
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Bespoke Training
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regional training
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creative
leadership pathway

January 2025


Skills Details Booking
  • Business Skills
  • Client Service
  • Team Management

TRAINING : How to Delegate
Wednesday, January 22, 2025 - 10:00 -11:30

Becoming responsible for managing someone for the first time can be both exciting and daunting. Thoughtful, well prepared delegation is one of the most important skills to learn so that...
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Tickets Available
£150.00 - £200.00

February 2025


Skills Details Booking
  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Direction (London)
Tuesday, February 4, 2025 - Wednesday, February 5, 2025 - 09:00 -16:30

An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Business Skills
  • Presentation Skills

TRAINING: Confident Live Presentations : Speak with Impact and Authority
Wednesday, February 5, 2025 - 10:00 -11:30

In this seminar, we’ll explore the core techniques that make a presentation clear, engaging, and impactful. Whether you’re presenting to colleagues, clients, or a wider audience, strong presentation skills are...
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Tickets Available
£150.00 - £200.00

  • Client Service
  • Coaching
  • Excellence
  • Leadership
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Leadership (London)
Tuesday, February 18, 2025 - 09:00 -16:30

An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key...
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Tickets Available
£695.00 - £895.00

  • Business Skills
  • Client Service
  • Free Training

TRAINING : Effective Time Management
Wednesday, February 19, 2025 - 09:30 -10:30

Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work.
Read more ...
Tickets Available
£0.00 - £150.00

March 2025


Skills Details Booking
  • Business Skills
  • Client Service
  • Leadership
  • Team Management

TRAINING : Confidence Counts
Thursday, March 6, 2025 - 10:00 -11:30

Research shows that confidence plays a key role in high performance at work and a lack of it can prevent people fulfilling their potential. Having a realistic belief in your...
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Tickets Available
£150.00 - £200.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Management (London)
Tuesday, March 11, 2025 - Wednesday, March 12, 2025 - 09:00 -17:30

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Business Skills
  • Client Service
  • Free Training

TRAINING : The Fundamentals of Understanding Your Client’s Business
Wednesday, March 12, 2025 - 09:30 -10:30

Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work.
Read more ...
Tickets Available
£0.00 - £150.00

  • Business Skills
  • Client Service
  • Excellence
  • Presentation Skills
  • Regional Training

EXCELLENCE TRAINING : Excellence in Presentations (Manchester)
Tuesday, March 18, 2025 - 09:30 -17:00

In this live course, you’ll learn the art of delivering persuasive, high-impact presentations that capture client attention and communicate your brand’s story with power. From pitching campaign ideas to presenting...
Read more ...
Tickets Available
£695.00 - £895.00

  • Coaching
  • Leadership
  • Team Management

TRAINING: Unconscious Bias
Thursday, March 20, 2025 - 10:00 -11:30

Unconscious biases are subconsciously formed opinions, beliefs, attitudes, assumptions, perceptions we are carrying for someone or groups of individuals. They are formed based on our individual life experiences to date,...
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Tickets Available
£150.00 - £200.00

  • Client Service

TRAINING : Building Client Relationships
Tuesday, March 25, 2025 - 10:00 -11:30

Building and consolidating relationships with Clients is a key part of career development in an agency. This course will help you understand what Clients need from agency staff and give...
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Tickets Available
£150.00 - £200.00

April 2025


Skills Details Booking
  • Business Skills
  • Client Service
  • Leadership
  • Team Management

TRAINING : Effective Communication Skills
Thursday, April 3, 2025 - 10:00 -11:30

There is a well-known statistic that only 7% of communication is based on the words we use. It’s less well known that poor communication accounts for 93% of business mistakes....
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Tickets Available
£150.00 - £200.00

  • Client Service

TRAINING : How To Be The Best Account Handler In Your Agency
Thursday, April 10, 2025 - 10:00 -11:30

Account Handlers are a positive and competitive lot by nature. But the transition from lively pup to ‘Top Dog’ often seems a difficult and frustrating process. The problem is that...
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Tickets Available
£150.00 - £200.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Management (Leeds)
Monday, April 14, 2025 - Tuesday, April 15, 2025 - 09:00 -17:30

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Client Service
  • Excellence
  • Strategy & Planning

EXCELLENCE TRAINING : Excellence in Smart Strategy (London)
Tuesday, April 29, 2025 - 09:00 -17:00

This course has been specially designed for a fast-moving world where you have to think but don’t have much time. It covers the daily practical challenges of Alliance members: a)...
Read more ...
Tickets Available
£695.00 - £895.00

  • Business Skills
  • Free Training
  • Strategy & Planning

TRAINING : Behavioural Economics Can Change Your Life
Wednesday, April 30, 2025 - 09:30 -10:30

Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work.
Read more ...
Tickets Available
£0.00 - £150.00

May 2025


Skills Details Booking
  • Leadership
  • Team Management

TRAINING : Building High Performance Teams : Key Ingredients for Success
Thursday, May 1, 2025 - 10:00 -11:30

Everyone wants to create a high-performing team, but where do you begin? Grounded in the science of human performance, this session uncovers what a high-performing team looks and feels like, then explores the essential ingredients for building a high-performance culture of joint responsibility.
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Tickets Available
£150.00 - £200.00

  • Free Training
  • Wellbeing & Mental Health

TRAINING : Supercharge Your Motivation
Thursday, May 8, 2025 - 09:30 -10:30

Do you ever find yourself procrastinating or feeling not quite ‘on’ it? Do you have great ideas that you just don’t put into action? Well, you may want to look at your...
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Tickets Available
£0.00 - £150.00

  • Business Skills
  • Client Service
  • Excellence
  • Regional Training
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Management (Manchester)
Monday, May 12, 2025 - Tuesday, May 13, 2025 - 09:00 -17:30

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Business Skills
  • Client Service
  • Leadership
  • Team Management

TRAINING : Performance Management
Thursday, May 15, 2025 - 10:00 -11:30

It’s something that both managers and team members hate, however gaining clarity around what the team do really well and how they can improve, is a gamechanger for performance.  It...
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Tickets Available
£150.00 - £200.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Direction (London)
Tuesday, May 20, 2025 - Wednesday, May 21, 2025 - 09:00 -16:30

An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an...
Read more ...
Tickets Available
£895.00 - £1,095.00

June 2025


Skills Details Booking
  • Business Skills
  • Client Service
  • Leadership
  • Team Management

TRAINING : How to Have Difficult Conversations
Wednesday, June 4, 2025 - 10:00 -11:30

Conflict is part of all our lives both personally and professionally and workplace conflict is a normal part of working with and for people. Most of us avoid difficult conversations...
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Tickets Available
£150.00 - £200.00

  • Business Skills
  • Client Service
  • Excellence
  • Presentation Skills

EXCELLENCE TRAINING : Excellence in Presentations (London)
Thursday, June 5, 2025 - 09:30 -17:00

Boost your marketing career with our Presenting Live online course, crafted specifically for marketing professionals! In this dynamic course, you’ll learn the art of delivering persuasive, high-impact presentations that capture...
Read more ...
Tickets Available
£695.00 - £895.00

  • Business Skills
  • Presentation Skills

TRAINING: Master the Art of Clear, Confident Communication on Virtual Platforms
Thursday, June 12, 2025 - 10:00 -11:30

In this seminar, discover essential techniques for delivering impactful presentations in a virtual setting. Learn how to keep remote audiences engaged, use online tools effectively, and adapt your body language...
Read more ...
Tickets Available
£150.00 - £200.00

  • Client Service
  • Strategy & Planning

TRAINING: Planning for Account Management
Thursday, June 19, 2025 - 10:00 -11:30

In this course we will explore many key planning tools that will demystify the dark art, long words and odd diagrams that make up the world of strategic brand planning....
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Tickets Available
£150.00 - £200.00

July 2025


Skills Details Booking
  • Client Service
  • New Business

TRAINING: How to Lose a Pitch
Thursday, July 3, 2025 - 10:00 -11:30

The average agency pitches between 25-35 times a year. At its own cost. And loses more pitches than it wins. Spend an hour thinking about pitching from a client perspective...
Read more ...
Tickets Available
£150.00 - £200.00

  • Business Skills
  • Free Training
  • Presentation Skills

TRAINING : How to Bloom on Zoom
Tuesday, July 8, 2025 - 09:30 -10:30

Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work.
Read more ...
Tickets Available
£0.00 - £150.00

  • Digital

TRAINING: Building Your AI Success Roadmap
Thursday, July 10, 2025 - 10:00 -11:30

Are you looking to harness AI effectively in your agency but unsure where to begin or how to advance? Understanding your current level of AI maturity is the first step...
Read more ...
Tickets Available
£150.00 - £200.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Management (London)
Tuesday, July 22, 2025 - Wednesday, July 23, 2025 - 09:00 -17:30

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Client Service
  • Creative
  • Strategy & Planning

TRAINING : How to Run an Inspiring Creative Brief
Thursday, July 24, 2025 - 10:00 -11:30

A good brief is inspiring and a key tool in both agreeing a direction and getting great work. A poor one can waste time and be frustrating for the creative...
Read more ...
Tickets Available
£150.00 - £200.00

  • Business Skills
  • Client Service
  • Creative
  • Strategy & Planning

TRAINING : How To Write An Inspiring Creative Brief
Thursday, July 24, 2025 - 10:00 -11:30

A good brief is inspiring and a key tool in both agreeing a direction and getting great work. A poor one can waste time and be frustrating for the creative...
Read more ...
Tickets Available
£150.00 - £200.00

  • Business Skills
  • Client Service
  • Excellence
  • Regional Training
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Direction (Manchester)
Monday, July 28, 2025 - Tuesday, July 29, 2025 - 09:00 -16:30

An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an...
Read more ...
Tickets Available
£895.00 - £1,095.00

August 2025


Skills Details Booking
  • Business Skills
  • Free Training
  • Leadership
  • Team Management

TRAINING : Developing an Authentic Leadership Style
Wednesday, August 6, 2025 - 09:30 -10:30

Being a truly effective leader starts with YOU! It’s about being self-aware, knowing what really matters to you and what your strengths and preferences are. Once you’ve got clear on...
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Tickets Available
£0.00 - £150.00

  • Business Skills
  • Client Service
  • Commercial

TRAINING : Negotiation Skills
Wednesday, August 13, 2025 - 10:00 -11:30

Negotiation is part of day-to-day life in an agency – whether you are in negotiations with clients, colleagues or suppliers. Being confident in your approach is key to success and...
Read more ...
Tickets Available
£150.00 - £200.00

September 2025


Skills Details Booking
  • Client Service
  • Excellence
  • Strategy & Planning

EXCELLENCE TRAINING : Excellence in Smart Strategy (London)
Wednesday, September 3, 2025 - 09:00 -17:00

This course has been specially designed for a fast-moving world where you have to think but don’t have much time. It covers the daily practical challenges of Alliance members: a)...
Read more ...
Tickets Available
£695.00 - £895.00

  • Wellbeing & Mental Health

TRAINING : How to Tame Your Inner Critic
Thursday, September 4, 2025 - 10:00 -11:30

One of the biggest blockers to success or taking action at work, is our inner critic. We all have one, and it is chattering all the time. In fact, research...
Read more ...
Tickets Available
£150.00 - £200.00

  • Client Service
  • Creative
  • Presentation Skills

TRAINING: How to Sell Creative Ideas Without the Big Sell
Thursday, September 11, 2025 - 10:00 -11:30

Presenting Creative work and ideas to clients is the culmination of hours and hours of hard work. All this time can be wasted if the work is not approved, and...
Read more ...
Tickets Available
£150.00 - £200.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Direction (London)
Tuesday, September 23, 2025 - Wednesday, September 24, 2025 - 09:00 -16:30

An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Business Skills
  • Client Service
  • Excellence
  • Regional Training
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Direction (Leeds)
Monday, September 29, 2025 - Tuesday, September 30, 2025 - 09:00 -16:30

An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an...
Read more ...
Tickets Available
£895.00 - £1,095.00

October 2025


Skills Details Booking
  • Client Service
  • Leadership
  • Team Management

TRAINING : Learn How to Manage Upwards
Wednesday, October 1, 2025 - 10:00 -11:30

Managing upwards is a skill that is core to your job if you want to progress. Whether you have a new boss or have been working for someone for a...
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Tickets Available
£150.00 - £200.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Management (London)
Tuesday, October 7, 2025 - Wednesday, October 8, 2025 - 09:00 -17:30

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Free Training
  • Wellbeing & Mental Health

TRAINING : Psychological Safety
Wednesday, October 8, 2025 - 09:30 -10:30

How to enable your people to take risks with ideas and feel safe to do so. High performing teams need psychological safety to be able to explore, experiment and feel...
Read more ...
Tickets Available
£0.00 - £150.00

  • Client Service
  • Leadership

TRAINING : Managing Challenging Clients
Wednesday, October 15, 2025 - 10:00 -11:30

Working with and managing Clients is challenging whether it’s in a WFH or hybrid working environment. This course will help you to relook at the way you have been working...
Read more ...
Tickets Available
£150.00 - £200.00

  • Business Skills
  • Client Service
  • Excellence
  • Presentation Skills
  • Regional Training

EXCELLENCE TRAINING : Excellence in Presentations (Leeds)
Wednesday, October 22, 2025 - 09:30 -17:00

A training course focusing on developing and expanding the range of skills required in presenting to today’s business environment.  It will allow you to explore your potential as a communicator,...
Read more ...
Tickets Available
£695.00 - £895.00

  • Client Service
  • New Business

TRAINING : How To Develop Winning Pitches and Retain Clients
Thursday, October 23, 2025 - 10:00 -11:30

In this session you will learn how to develop winning pitches and retain clients by understanding your clients brand or business challenges.  The quality of the briefs that are received...
Read more ...
Tickets Available
£150.00 - £200.00

  • Business Skills
  • Client Service
  • Strategy & Planning

TRAINING : How To Run a Successful Workshop
Thursday, October 30, 2025 - 10:00 -11:30

Running a great workshop is now a core skill for agency folk for a number important reasons. Our clients expect us to collaborate in both strategy development and execution –...
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Tickets Available
£150.00 - £200.00

November 2025


Skills Details Booking
  • Client Service
  • Coaching
  • Excellence
  • Leadership
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Leadership (London)
Tuesday, November 4, 2025 - 09:00 -16:30

An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key...
Read more ...
Tickets Available
£695.00 - £895.00

  • Wellbeing & Mental Health

TRAINING: How to Build Your Resilience in Our Every Changing Profession
Thursday, November 13, 2025 - 10:00 -11:30

Resilience is our ability to bounce back quickly from setbacks. When a setback occurs our immediate response, is usually ones of frustration, anger and upset , which is only natural, and often...
Read more ...
Tickets Available
£150.00 - £200.00

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