Training Programme

An engaging training programme has never been more important to attract and retain Agency talent. In our recent People Pulse survey only 46% of respondents felt they were offered the relevant training and development.

The Alliance training programme has been designed through consultation with our members, trainers and industry leaders, providing Agencies with relevant, flexible and cost effective training to meet the changing needs of our industry.

Forthcoming Training Events

Search & Filter Training Events:

Wellbeing

Client Servicing

Strategy & Planning

Business Skills

New Business

Diploma in Strategy, Creativity & Communications

Excellence

Coaching

Commercial

Diversity, Equity & Inclusion

Leadership

Team Management

Presentation skills

Bespoke Training

Programmatic

September 2023

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction Tuesday, September 26, 2023 - Wednesday, September 27, 2023 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £0.00
Online – Half day	TRAINING : Managing Pressure and Building Resilience Tuesday, September 26, 2023 - 09:00 -12:30 This workshop is rooted in the science of how the body and brain react to pressure and stress and offers an evidence-based, practical and non-touchy-feely guide to maintaining and building... Read more ...	Tickets Available £250.00 - £375.00

October 2023

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Account Leadership Monday, October 2, 2023 - 09:00 -16:30 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key... Read more ...	Tickets Available £695.00 - £895.00
Online - More than a day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course) Tuesday, October 3, 2023 - Wednesday, October 4, 2023 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like... Read more ...	Tickets Available £370.00 - £420.00
Online – Half day	TRAINING : Selling for Non-Sales People Tuesday, October 3, 2023 - 09:00 -12:00 Develop strategic selling skills to help the buyer to buy your products and services Every agency has to sell themselves - new projects, new products and services – to both... Read more ...	Tickets Available £350.00 - £450.00
Online – Less than 2 hrs	TRAINING : Managing Challenging Clients Tuesday, October 3, 2023 - 10:00 -11:30 Working with and managing Clients is challenging whether it’s in a WFH or hybrid working environment. This course will help you to relook at the way you have been working... Read more ...	Tickets Available £125.00 - £185.00
Online – Half day	TRAINING : The Power of Active Listening Wednesday, October 4, 2023 - 10:00 -13:00 Ironically, listening is the most important communication skill you can have. Research suggests that we retain only 25 to 50% of what we hear – which may explain why an... Read more ...	Tickets Available £250.00 - £375.00
In Person - Full day	THE AGENCY PROFITABILITY SERIES : Pricing Tuesday, October 10, 2023 - 09:30 -16:30 An intensive face to face workshop aimed at Senior Leadership level which focuses on; - Value-Based Pricing + Performance-Based Pricing The shift away from input-based prices (rate cards), to pricing... Read more ...	Tickets Available £895.00 - £1,295.00
Online – Half day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop) Wednesday, October 11, 2023 - 09:00 -13:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic... Read more ...	Tickets Available £85.00 - £110.00
Online – Less than 2 hrs	TRAINING : Effective Time Management Skills Wednesday, October 11, 2023 - 10:00 -11:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £125.00 - £185.00
Online - Full day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course) Thursday, October 12, 2023 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a... Read more ...	Tickets Available £160.00 - £210.00
Online – Half day	TRAINING : Marketing your Agency Monday, October 16, 2023 - 09:00 -12:00 Build your agency’s reputation and generate leads The jfdi/Opinium New Business Barometer showed the increasing importance of agency marketing as a prospecting tool for filling new business pipelines, including using... Read more ...	Tickets Available £0.00
Online - Full day	TRAINING : Negotiation Skills Tuesday, October 17, 2023 - 10:00 -11:30 Negotiation is part of day-to-day life in an agency – whether you are in negotiations with clients, colleagues or suppliers. Being confident in your approach is key to success and... Read more ...	Tickets Available £125.00 - £185.00
Online - Full day	EXCELLENCE TRAINING : Excellence in Account Direction Monday, October 23, 2023 - Thursday, October 26, 2023 - 09:00 -11:00 An intensive live online training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Half day	TRAINING : How to Build Empowered Teams Tuesday, October 24, 2023 - 10:00 -13:00 When teams are empowered and have the confidence to challenge the status quo, they are 69% more successful, according to IDEO research. An empowered team is highly engaged, takes responsibility... Read more ...	Tickets Available £250.00 - £375.00
Online – Less than 2 hrs	TRAINING : You Don’t Have To Be A Creative To Be Creative Tuesday, October 31, 2023 - 10:00 -11:30 In comms agencies there is often a department called The Creative Department. But today in all agency departments we have to think creatively. This course is designed to help people... Read more ...	Tickets Available £125.00 - £185.00

November 2023

Skills	Details	Booking
Online – Half day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop) Friday, November 3, 2023 - 09:00 -13:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic... Read more ...	Tickets Available £85.00 - £110.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management Tuesday, November 7, 2023 - Wednesday, November 8, 2023 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
Online - More than a day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course) Tuesday, November 7, 2023 - Wednesday, November 8, 2023 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like... Read more ...	Tickets Available £370.00 - £420.00
Online – Less than 2 hrs	TRAINING : How To Communicate Effectively Tuesday, November 7, 2023 - 10:00 -11:30 There is a well-known statistic that only 7% of communication is based on the words we use. It’s less well known that poor communication accounts for 93% of business mistakes.... Read more ...	Tickets Available £125.00 - £185.00
Online - Full day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course) Thursday, November 9, 2023 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a... Read more ...	Tickets Available £160.00 - £210.00
Online – Half day	TRAINING : Leading Pitch Winning Teams Thursday, November 9, 2023 - 09:00 -12:00 Master the leadership skills that will win you more pitches If you regularly lead pitches or aspire to do so, this session will equip you with the know-how to win... Read more ...	Tickets Available £350.00 - £450.00
Online – Less than 2 hrs	TRAINING : How to Have Difficult Conversations Tuesday, November 14, 2023 - 10:00 -11:30 Conflict is part of all our lives both personally and professionally and workplace conflict is a normal part of working with and for people. Most of us avoid difficult conversations... Read more ...	Tickets Available £125.00 - £185.00
Online – Less than 2 hrs	TRAINING : How To Be The Best Account Handler In Your Agency Friday, November 17, 2023 - 10:00 -11:30 Read more ...	Tickets Available £125.00 - £185.00
Online - More than a day	EXCELLENCE TRAINING : Excellence in Account Management Monday, November 20, 2023 - Friday, November 24, 2023 - 09:00 -11:00 An intensive live online training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Half day	TRAINING : Coaching Skills for Leaders Tuesday, November 21, 2023 - 10:00 -13:00 In order for agencies to grow in these times of rapid change, increasing client demands and heavy workloads, leaders have to be able to trust that their teams will make... Read more ...	Tickets Available £250.00 - £375.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Strategic Thinking Thursday, November 30, 2023 - 09:00 -17:00 Excellence in Strategic Thinking Strategy and creativity are joined at the hip. Strategy is creatively fertile, great creative work achieves strategic objectives. In this session we learn about inspirational strategy... Read more ...	Tickets Available £695.00 - £895.00

December 2023

Skills	Details	Booking
Online - More than a day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course) Monday, December 4, 2023 - Tuesday, December 5, 2023 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like... Read more ...	Tickets Available £370.00 - £420.00
Online - Full day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course) Wednesday, December 6, 2023 - 09:00 -17:00 MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a... Read more ...	Tickets Available £160.00 - £210.00
Online – Half day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop) Thursday, December 7, 2023 - 13:30 -17:30 MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic... Read more ...	Tickets Available £85.00 - £110.00

Bespoke Training
Business Skills
Client Service
Coaching
Commercial
Digital
Diploma in Integrated Marketing
Diversity, Equity & Inclusion
Excellence
Leadership
Masterclass
New Business
On Demand
Presentation Skills
Profitability Series
Programmatic
Strategy & Planning
Team Management
Training
Wellbeing & Mental Health