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Training Programme

An engaging training programme has never been more important to attract and retain Agency talent.  In our recent People Pulse survey only 46% of respondents felt they were offered the relevant training and development.

The Alliance training programme has been designed through consultation with our members, trainers and industry leaders, providing Agencies with relevant, flexible and cost effective training to meet the changing needs of our industry.

Forthcoming Training Events

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Wellbeing
Client Servicing
Strategy & Planning
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New Business
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Excellence
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Digital
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Leadership
Team Management
Presentation skills
Bespoke Training
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regional training
Free training
creative
leadership pathway

March 2024


Skills Details Booking
  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Management (London)
Monday, March 25, 2024 - Tuesday, March 26, 2024 - 09:00 -17:30

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at...
Read more ...
Sold out

Spaces still available for:
EXCELLENCE TRAINING : Excellence in Account Management (London) - Monday 25 March 2024 - Tuesday 26 March 2024 - 9:00 am - 5:30 pm
  • Business Skills
  • Client Service
  • Creative
  • Free Training
  • Strategy & Planning

TRAINING : The Seven Ideas – How to Quick Start Your Creativity
Tuesday, March 26, 2024 - 09:30 -10:30

Communications ideas fall largely into 7 discrete categories. The spokesperson; the problem solved; the demo; the analogy; the reversal; the genuine insight; the topical opportunity. In this session we rattle...
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Tickets Available
£0.00 - £150.00

April 2024


Skills Details Booking
  • Business Skills
  • Client Service
  • Free Training
  • Team Management

TRAINING : How to Give Feedback – Good and Bad
Tuesday, April 9, 2024 - 09:30 -10:30

Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work.
Read more ...
Tickets Available
£0.00 - £150.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
Thursday, April 11, 2024 - 09:00 -13:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic...
Read more ...
Tickets Available
£85.00 - £110.00

  • Business Skills
  • Client Service
  • Excellence
  • Presentation Skills

EXCELLENCE TRAINING : Excellence in Presentations (London)
Thursday, April 11, 2024 - 09:30 -17:00

A training course focusing on developing and expanding the range of skills required in presenting to today’s business environment.  It will allow you to explore your potential as a communicator,...
Read more ...
Tickets Available
£695.00 - £895.00

  • Business Skills
  • Client Service
  • Leadership
  • Team Management

TRAINING : Effective Communication Skills
Tuesday, April 16, 2024 - 10:00 -11:30

There is a well-known statistic that only 7% of communication is based on the words we use. It’s less well known that poor communication accounts for 93% of business mistakes....
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Tickets Available
£125.00 - £185.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
Friday, April 19, 2024 - 09:00 -17:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a...
Read more ...
Tickets Available
£160.00 - £210.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
Monday, April 22, 2024 - Tuesday, April 23, 2024 - 09:00 -17:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like...
Read more ...
Tickets Available
£370.00 - £420.00

  • Client Service

TRAINING : How To Be The Best Account Handler In Your Agency
Thursday, April 25, 2024 - 10:00 -11:30

Account Handlers are a positive and competitive lot by nature. But the transition from lively pup to ‘Top Dog’ often seems a difficult and frustrating process. The problem is that...
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Tickets Available
£125.00 - £185.00

  • Client Service
  • New Business

TRAINING : How To Grow Existing Business
Tuesday, April 30, 2024 - 09:00 -12:00

How to Lead and Grow Your Existing Clients. Designed to drive organic growth by equipping you with the skills, to lead and grow your existing client relationships.  This takes careful...
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Tickets Available
£350.00 - £450.00

May 2024


Skills Details Booking
  • Client Service
  • Excellence
  • Strategy & Planning

EXCELLENCE TRAINING : Excellence in Smart Thinking (London)
Wednesday, May 8, 2024 - 09:00 -17:00

We are delighted to let you know that we’ve updated our popular Excellence in Strategic Thinking, changing the title to  Excellence in Smart Thinking this reflects the need to both work quickly...
Read more ...
Tickets Available
£695.00 - £895.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
Monday, May 13, 2024 - 13:30 -17:30

MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic...
Read more ...
Tickets Available
£85.00 - £110.00

  • Client Service
  • Coaching
  • Excellence
  • Leadership
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Leadership (London)
Tuesday, May 14, 2024 - 09:00 -16:30

An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key...
Read more ...
Tickets Available
£695.00 - £895.00

  • Client Service
  • Leadership
  • Team Management

TRAINING : Learn How to Manage Upwards
Wednesday, May 15, 2024 - 10:00 -11:30

Managing upwards is a skill that is core to your job if you want to progress. Whether you have a new boss or have been working for someone for a...
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Tickets Available
£125.00 - £185.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Direction (London)
Tuesday, May 21, 2024 - Wednesday, May 22, 2024 - 09:00 -16:30

An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
Tuesday, May 21, 2024 - Wednesday, May 22, 2024 - 09:00 -17:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like...
Read more ...
Tickets Available
£370.00 - £420.00

  • Client Service
  • Excellence
  • Regional Training
  • Strategy & Planning

EXCELLENCE TRAINING : Excellence in Smart Thinking (Manchester)
Thursday, May 23, 2024 - 09:00 -17:00

We are delighted to let you know that we’ve updated our popular Excellence in Strategic Thinking, changing the title to EXCELLENCE IN SMART THINKING this reflects the need to both work quickly...
Read more ...
Tickets Available
£695.00 - £895.00

  • Business Skills
  • Strategy & Planning

TRAINING : Be at the Forefront of the Latest Marketing Thinking
Thursday, May 23, 2024 - 10:00 -11:30

The thinking from our marketing profession is ever changing, in this session learn about the latest thinking and how you can bring this understanding as added value to your clients...
Read more ...
Tickets Available
£125.00 - £185.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
Friday, May 24, 2024 - 09:00 -17:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a...
Read more ...
Tickets Available
£160.00 - £210.00

June 2024


Skills Details Booking
  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Management (London)
Tuesday, June 4, 2024 - Wednesday, June 5, 2024 - 09:00 -17:30

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Commercial
  • Wellbeing & Mental Health

TRAINING : Financial Wellbeing in the Workplace: How to Get Started and Keep Going…
Thursday, June 6, 2024 - 09:30 -10:30

While financial education ideally starts at home and continues in school, from the age of 16/18/21 the majority of us enter the workplace, and we’ll be there until our 60s...
Read more ...
Tickets Available
£100.00 - £150.00

  • Wellbeing & Mental Health

TRAINING : Navigating Well-Being and Peak Performance for the Ultimate Agency Advantage.
Wednesday, June 12, 2024 - 10:00 -11:30

Well-being is a foundational ingredient for high performance. When we effectively manage stress, are in good health, are motivated and feel supported by our managers and organisations, we can perform...
Read more ...
Tickets Available
£125.00 - £185.00

  • Client Service
  • New Business

TRAINING : How Pitches Are Won and the Skills You Need To Win Them
Tuesday, June 18, 2024 - 09:00 -12:00

How to Lead & Win Pitches. If you regularly lead pitches or aspire to do so, this session will equip you with the know-how to win pitches by honing your...
Read more ...
Tickets Available
£350.00 - £450.00

  • Business Skills
  • Client Service
  • Excellence
  • Presentation Skills
  • Regional Training

EXCELLENCE TRAINING : Excellence in Presentations (Manchester)
Wednesday, June 19, 2024 - 09:30 -17:00

A training course focusing on developing and expanding the range of skills required in presenting to today’s business environment.  It will allow you to explore your potential as a communicator,...
Read more ...
Tickets Available
£695.00 - £895.00

  • Business Skills
  • Wellbeing & Mental Health

TRAINING : How To Supercharge Your Career
Tuesday, June 25, 2024 - 10:00 -11:30

How do we gain fulfilment in our challenging yet rewarding profession? Some may say the Million-dollar question. In this session, you will gain the empowerment to take the reins of...
Read more ...
Tickets Available
£125.00 - £185.00

  • Digital

TRAINING : How to Use Generative AI for Agencies
Thursday, June 27, 2024 - 10:00 -16:00

Generative AI tools can be a powerful support to agency visualisations, research, marketing support and automations. Understanding not only which Generative AIs to use, but how to use the tools...
Read more ...
Tickets Available
£695.00 - £895.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
Friday, June 28, 2024 - 09:00 -13:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic...
Read more ...
Tickets Available
£85.00 - £110.00

July 2024


Skills Details Booking
  • Client Service
  • Presentation Skills

TRAINING : How To Sell Creative Ideas without the Big Sell
Thursday, July 4, 2024 - 10:00 -11:30

Presenting Creative work and ideas to clients is the culmination of hours and hours of hard work. All this time can be wasted if the work is not approved and...
Read more ...
Tickets Available
£125.00 - £185.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
Tuesday, July 9, 2024 - 09:00 -17:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a...
Read more ...
Tickets Available
£160.00 - £210.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
Wednesday, July 10, 2024 - Thursday, July 11, 2024 - 09:00 -17:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like...
Read more ...
Tickets Available
£370.00 - £420.00

  • Business Skills
  • Client Service

TRAINING : Effective Time Management Skills
Wednesday, July 10, 2024 - 10:00 -11:30

Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work.
Read more ...
Tickets Available
£125.00 - £185.00

  • Client Service
  • Excellence
  • Strategy & Planning

EXCELLENCE TRAINING : Excellence in Smart Thinking (London)
Thursday, July 18, 2024 - 09:00 -17:00

We are delighted to let you know that we’ve updated our popular Excellence in Strategic Thinking, changing the title to EXCELLENCE IN SMART THINKING this reflects the need to both work quickly...
Read more ...
Tickets Available
£695.00 - £895.00

  • Business Skills
  • Client Service
  • Commercial

TRAINING : Negotiation Skills
Wednesday, July 24, 2024 - 10:00 -11:30

Negotiation is part of day-to-day life in an agency – whether you are in negotiations with clients, colleagues or suppliers. Being confident in your approach is key to success and...
Read more ...
Tickets Available
£125.00 - £185.00

  • Client Service
  • Free Training
  • New Business

TRAINING : What We Know Wins Pitches
Thursday, July 25, 2024 - 09:30 -10:30

The average agency pitches between 25-35 times a year. At its own cost. And loses more pitches than it wins. Spend an hour thinking about pitching from a client perspective...
Read more ...
Tickets Available
£0.00 - £150.00

August 2024


Skills Details Booking
  • Business Skills
  • Client Service
  • Free Training
  • Presentation Skills

TRAINING : Back in the Spotlight
Wednesday, August 7, 2024 - 09:30 -10:30

Presenting in Person has always been a challenge for some and since remote working has become the norm it’s even harder to engage a live audience, but the benefits when...
Read more ...
Tickets Available
£0.00 - £150.00

  • Wellbeing & Mental Health

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
Thursday, August 8, 2024 - 09:00 -13:00

MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic...
Read more ...
Tickets Available
£85.00 - £110.00

  • Business Skills
  • Client Service
  • Leadership
  • Team Management

TRAINING : Confidence Counts
Tuesday, August 20, 2024 - 10:00 -11:30

Research shows that confidence plays a key role in high performance at work and a lack of it can prevent people fulfilling their potential. Having a realistic belief in your...
Read more ...
Tickets Available
£125.00 - £185.00

September 2024


Skills Details Booking
  • Client Service

TRAINING : Building Client Relationships
Wednesday, September 4, 2024 - 10:00 -11:30

Building and consolidating relationships with Clients is a key part of career development in an agency. This course will help you understand what Clients need from agency staff and give...
Read more ...
Tickets Available
£125.00 - £185.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Direction (London)
Tuesday, September 10, 2024 - Wednesday, September 11, 2024 - 09:00 -16:30

An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Digital
  • Free Training

TRAINING : How Agencies Need to Change with the Digital Landscape
Thursday, September 12, 2024 - 09:30 -10:30

Are you aware of the latest digital innovations that can affect your work and industry? Do you have the time and resources to understand what digital tech innovations are available...
Read more ...
Tickets Available
£0.00 - £150.00

  • Business Skills
  • Client Service
  • Leadership
  • Team Management

TRAINING : Performance Management
Tuesday, September 17, 2024 - 10:00 -11:30

It’s something that both managers and team members hate, however gaining clarity around what the team do really well and how they can improve, is a gamechanger for performance.  It...
Read more ...
Tickets Available
£125.00 - £185.00

  • Client Service
  • New Business

TRAINING : How To Use Marketing To Grow An Agency
Thursday, September 19, 2024 - 09:00 -12:00

How to Create a Marketing Plan for Your Agency The jfdi/Opinium New Business Barometer showed the increasing importance of agency marketing as a prospecting tool for filling new business pipelines,...
Read more ...
Tickets Available
£350.00 - £450.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Management (London)
Tuesday, September 24, 2024 - Wednesday, September 25, 2024 - 09:00 -17:30

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Client Service
  • New Business

TRAINING : How To Develop Winning Pitches and Retain Clients
Thursday, September 26, 2024 - 10:00 -11:30

In this session you will learn how to develop winning pitches and retain clients by understanding your clients brand or business challenges.  The quality of the briefs that are received...
Read more ...
Tickets Available
£125.00 - £185.00

October 2024


Skills Details Booking
  • Digital
  • Excellence

EXCELLENCE TRAINING : The Future of Digital in Agencies
Thursday, October 3, 2024 - 10:00 -16:00

The rapid and constant speed of change in digita innovations means that its sometimes difficult to cut through the noise to find what’s right and relevant to apply to your...
Read more ...
Tickets Available
£695.00 - £895.00

  • Business Skills
  • Client Service
  • Excellence
  • Regional Training
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Direction (Manchester)
Monday, October 7, 2024 - Tuesday, October 8, 2024 - 09:00 -16:30

An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Client Service
  • Coaching
  • Excellence
  • Leadership
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Leadership (London)
Tuesday, October 15, 2024 - 09:00 -16:30

An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key...
Read more ...
Tickets Available
£695.00 - £895.00

  • Business Skills
  • Client Service
  • Leadership
  • Team Management

TRAINING : How to Have Difficult Conversations
Tuesday, October 22, 2024 - 10:00 -11:30

Conflict is part of all our lives both personally and professionally and workplace conflict is a normal part of working with and for people. Most of us avoid difficult conversations...
Read more ...
Tickets Available
£125.00 - £185.00

  • Free Training
  • Wellbeing & Mental Health

TRAINING : How to Tame Your Inner Critic
Tuesday, October 29, 2024 - 09:30 -10:30

One of the biggest blockers to success or taking action at work, is our inner critic. We all have one, and it is chattering all the time. In fact, research...
Read more ...
Tickets Available
£0.00 - £150.00

November 2024


Skills Details Booking
  • Client Service
  • New Business

TRAINING : How Non-Salesy People Become The Best Sellers In Agencies
Tuesday, November 5, 2024 - 09:00 -12:00

How to Sell If You Aren’t A Sales Person Develop strategic selling skills to help the buyer to buy your products and services Every agency has to sell themselves -...
Read more ...
Tickets Available
£350.00 - £450.00

  • Client Service
  • Leadership

TRAINING : Managing Challenging Clients
Wednesday, November 6, 2024 - 10:00 -11:30

Working with and managing Clients is challenging whether it’s in a WFH or hybrid working environment. This course will help you to relook at the way you have been working...
Read more ...
Tickets Available
£125.00 - £185.00

  • Business Skills
  • Client Service
  • Excellence
  • Team Management

EXCELLENCE TRAINING : Excellence in Account Management
Monday, November 11, 2024 - Wednesday, November 13, 2024 - 10:00 -15:30

An intensive live online training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account...
Read more ...
Tickets Available
£895.00 - £1,095.00

  • Client Service
  • New Business

TRAINING : Life’s a Pitch…How to Spend Less Time Winning More Pitches
Wednesday, November 20, 2024 - 10:00 -11:30

Agencies are always pitching. New business from existing clients and new business from new clients. Working on a pitch can be exciting and exhilarating. It can also be stressful, time...
Read more ...
Tickets Available
£125.00 - £185.00

  • Client Service
  • Excellence
  • Strategy & Planning

EXCELLENCE TRAINING : Excellence in Smart Strategy (Delivered Virtually)
Tuesday, November 26, 2024 - 09:00 -17:00

We are delighted to let you know that we’ve updated our popular Excellence in Strategic Thinking, changing the title to  EXCELLENCE IN SMART STRATEGY this reflects the need to both work quickly...
Read more ...
Tickets Available
£695.00 - £895.00

  • Client Service
  • Free Training
  • Strategy & Planning

TRAINING : Find Out What Clients Really Want from Agencies Today
Thursday, November 28, 2024 - 09:30 -10:30

In business there is one transformative word that really matters. It builds your business and, the lack of it, can lose you business. That word is trust. For this course...
Read more ...
Tickets Available
£0.00 - £150.00

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