Training Programme

An engaging training programme has never been more important to attract and retain Agency talent. In our recent People Pulse survey only 46% of respondents felt they were offered the relevant training and development.

The Alliance training programme has been designed through consultation with our members, trainers and industry leaders, providing Agencies with relevant, flexible and cost effective training to meet the changing needs of our industry.

Forthcoming Training Events

Search & Filter Training Events:

Wellbeing

Client Servicing

Strategy & Planning

Business Skills

New Business

Diploma in Strategy, Creativity & Communications

Excellence

Coaching

Commercial

Diversity, Equity & Inclusion

Leadership

Team Management

Presentation skills

Bespoke Training

Programmatic

regional training

Free training (max 10 spaces)

creative

leadership pathway

July 2025

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, July 22, 2025 - Wednesday, July 23, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : How To Write An Inspiring Creative Brief Thursday, July 24, 2025 - 10:00 -11:30 A good brief is inspiring and a key tool in both agreeing a direction and getting great work. A poor one can waste time and be frustrating for the creative... Read more ...	Tickets Available £150.00 - £200.00

August 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Developing an Authentic Leadership Style Wednesday, August 6, 2025 - 09:30 -10:30 Being a truly effective leader starts with YOU! It’s about being self-aware, knowing what really matters to you and what your strengths and preferences are. Once you’ve got clear on... Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING : Negotiation Skills Wednesday, August 13, 2025 - 10:00 -11:30 Negotiation is part of day-to-day life in an agency – whether you are in negotiations with clients, colleagues or suppliers. Being confident in your approach is key to success and... Read more ...	Tickets Available £150.00 - £200.00

September 2025

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Smart Strategy (London) Wednesday, September 3, 2025 - 09:00 -17:00 This course has been specially designed for a fast-moving world where you have to think but don’t have much time. It covers the daily practical challenges of Alliance members: a)... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : How to Tame Your Inner Critic Thursday, September 4, 2025 - 10:00 -11:30 One of the biggest blockers to success or taking action at work, is our inner critic. We all have one, and it is chattering all the time. In fact, research... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING: How to Sell Creative Ideas Without the Big Sell Thursday, September 11, 2025 - 10:00 -11:30 Presenting Creative work and ideas to clients is the culmination of hours and hours of hard work. All this time can be wasted if the work is not approved, and... Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, September 23, 2025 - Wednesday, September 24, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : Building a New Business Machine Tuesday, September 23, 2025 - 09:30 -10:30 At the heart of every successful, growing agency is a new business machine. High-performing, new business machines are a blend of people, capabilities and skills combined with strategy & tools. Read more ...	Tickets Available £0.00 - £150.00

October 2025

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Learn How to Manage Upwards Wednesday, October 1, 2025 - 10:00 -11:30 Managing upwards is a skill that is core to your job if you want to progress. Whether you have a new boss or have been working for someone for a... Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, October 7, 2025 - Wednesday, October 8, 2025 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at... Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : Psychological Safety Wednesday, October 8, 2025 - 09:30 -10:30 How to enable your people to take risks with ideas and feel safe to do so. High performing teams need psychological safety to be able to explore, experiment and feel... Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING : Managing Challenging Clients Wednesday, October 15, 2025 - 10:00 -11:30 Working with and managing Clients is challenging whether it’s in a WFH or hybrid working environment. This course will help you to relook at the way you have been working... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : How To Develop Winning Pitches and Retain Clients Thursday, October 23, 2025 - 10:00 -11:30 In this session you will learn how to develop winning pitches and retain clients by understanding your clients brand or business challenges. The quality of the briefs that are received... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : How To Run a Successful Workshop Thursday, October 30, 2025 - 10:00 -11:30 Running a great workshop is now a core skill for agency folk for a number important reasons. Our clients expect us to collaborate in both strategy development and execution –... Read more ...	Tickets Available £150.00 - £200.00

November 2025

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Account Leadership (London) Tuesday, November 4, 2025 - 09:00 -16:30 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key... Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : How To Be The Best Account Handler In Your Agency Thursday, November 6, 2025 - 10:00 -11:30 Account Handlers are a positive and competitive lot by nature. But the transition from lively pup to ‘Top Dog’ often seems a difficult and frustrating process. The problem is that... Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING: How to Build Your Resilience in Our Every Changing Profession Thursday, November 13, 2025 - 10:00 -11:30 Resilience is our ability to bounce back quickly from setbacks. When a setback occurs our immediate response, is usually ones of frustration, anger and upset , which is only natural, and often... Read more ...	Tickets Available £150.00 - £200.00