Training Programme

An engaging training programme has never been more important to attract and retain Agency talent. In our recent People Pulse survey only 46% of respondents felt they were offered the relevant training and development.

The Alliance training programme has been designed through consultation with our members, trainers and industry leaders, providing Agencies with relevant, flexible and cost effective training to meet the changing needs of our industry.

Forthcoming Training Events

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Free training (max 10 spaces)

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January 2026

Skills	Details	Booking
Online - More than a day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course) Thursday, January 22, 2026 - Friday, January 23, 2026 - 09:00 -17:00 This course is a two day online course ideal for those who would like to become an MHFAider®. Alongside the best evidence-based Mental Health First Aid (MHFA) training, MHFAiders® are also provided with three-year access to ongoing learning and support through the MHFAider Support App®. Read more ...	Tickets Available £370.00 - £420.00
Online – Less than 2 hrs	TRAINING : Effective Time Management Tuesday, January 27, 2026 - 09:15 -10:15 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING : Confidence Counts Thursday, January 29, 2026 - 10:00 -11:30 Research shows that confidence plays a key role in high performance at work and a lack of it can prevent people fulfilling their potential. Having a realistic belief in your capabilities makes you better at what you do and happier doing it, and leads to stronger leadership and better client delivery. This session is a deep dive into how to become more confident. Confidence is not fixed, it’s a muscle and knowing how to exercise it, will make it stronger. Read more ...	Tickets Available £150.00 - £200.00

February 2026

Skills	Details	Booking
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (Manchester) Monday, February 9, 2026 - Tuesday, February 10, 2026 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account Manager level: - Managing yourself, Managing presentations, Managing your team & Managing clients Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : From Brief to Breakthrough – Finding the Core Pitch Challenge Thursday, February 12, 2026 - 10:00 -11:30 This session will teach you how to use simple techniques to find the most important thing in any brief - the core question. Whether that brief was given to you verbally, as a single line on an email or you have hundreds of pages to wade through, the challenge is often the same: to understand what the most important question you are being asked to solve really is. Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, February 17, 2026 - Wednesday, February 18, 2026 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas: Personal management and development, Team management and development & Client management and development. Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : Storytelling and Making Complex Arguments Buyable Tuesday, February 17, 2026 - 09:30 -10:30 Agencies often have to present complex ideas. These may be creative ideas, strategic and comms ideas or detailed data analysis. Often the focus is lost and teams lose sight of the argument and fail to present it in the most compelling way. This often results in missed opportunities and Clients and Agencies not being convinced of each others points of view or the merits of their ideas and proposals. Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING : How to Build a Culture People Want to Stay In Thursday, February 19, 2026 - 10:00 -11:30 In an industry where pace is relentless and talent is everything, culture is your greatest competitive edge. Yet too often, it’s treated as a set of values on the wall rather than a lived experience. This 90-minute session explores what truly drives belonging, motivation, and loyalty - using a Joint Responsibility Culture framework to show how company leaders, people leaders, and self-leaders each play a part in creating a culture that delivers long-term success. Read more ...	Tickets Available £150.00 - £200.00
Online - More than a day	MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course) Wednesday, February 25, 2026 - Thursday, February 26, 2026 - 09:00 -17:00 This course is a two day online course ideal for those who would like to become an MHFAider®. Alongside the best evidence-based Mental Health First Aid (MHFA) training, MHFAiders® are also provided with three-year access to ongoing learning and support through the MHFAider Support App®. Read more ...	Tickets Available £370.00 - £420.00
Online – Less than 2 hrs	TRAINING : Making Creative Briefs…Brief & Creative Briefings…Creative Thursday, February 26, 2026 - 10:00 -11:30 Creative Briefs are the key instruction to a creative team. The clearer and more unambiguous it is, the more likely the creative work will be brilliant and right first time. That’s why it’s critical we understand how a great creative brief is written. Read more ...	Tickets Available £150.00 - £200.00

March 2026

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : The 7 Deadly Sins of Pitching Tuesday, March 3, 2026 - 09:30 -10:30 This session looks at brilliant pitching from the opposite (and often more fun and instructive) direction - the moments when it is going wrong. We will look at the seven most common mistakes we all can make in pitches, and how we can learn to avoid or bounce out of them and create exciting, engaging pitches that people will love. Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING : Courageous Conversations – How to Talk About What Really Matters Thursday, March 5, 2026 - 10:00 -11:30 Every organisation says it values honesty, but few leaders are taught how to have truly open, human conversations when it matters most. Whether it’s giving feedback, addressing performance, or tackling tension, courageous conversations are the foundation of trust and accountability. In this interactive 90-minute session, participants will learn how to approach difficult discussions with confidence, empathy and clarity - creating a culture where people can speak honestly, listen deeply, and move forward together. Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, March 10, 2026 - Wednesday, March 11, 2026 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account Manager level: - Managing yourself, Managing presentations, Managing your team & Managing clients Read more ...	Tickets Available £895.00 - £1,095.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Pitching (London) Tuesday, March 24, 2026 - 09:00 -16:30 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors and all those involved in or running new business pitches. This course is designed to help any pitch team to be more eﬃcient, passionate and focused on the pitch task. Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Create Opportunities by Understanding Clients’ Business Thursday, March 26, 2026 - 10:00 -11:30 Only by our people fully understanding our client’s business and asking the right questions, rather than answering the wrong ones, can we hope to create initiatives to build our client’s businesses, brands and reputations and put client’s business back on top of the agenda. Read more ...	Tickets Available £150.00 - £200.00

April 2026

Skills	Details	Booking
Online – Less than 2 hrs	EXCELLENCE TRAINING : Excellence in Effectiveness & Measurement (London) Wednesday, April 8, 2026 - 08:45 -16:15 With the marketing landscape evolving and fragmenting at pace, the pressure on agencies to collaborate effectively with each other in service of clients is greater than ever. This can feel like a threat or struggle for ownership. Here, we will look to redefine "collaboration" as a competitive advantage. This session provides practical tools to understand the modern agency ecosystem, identify common ground, and actively manage challenging inter-agency relationships into positive partnerships that deliver seamless client results. Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Performance Conversations that Spark Growth Thursday, April 16, 2026 - 10:00 -11:30 Great performance doesn’t come from annual reviews - it comes from regular, honest, growth-focused conversations. This practical and energising 90-minute session equips people leaders with the skills and confidence to turn performance discussions into powerful moments of motivation, clarity and accountability. Participants will explore how to create the right conditions for performance to thrive - where people feel supported, challenged and inspired to take ownership of their growth. Read more ...	Tickets Available £150.00 - £200.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Team Leadership (London) Wednesday, April 22, 2026 - 09:00 -17:00 Creating Clarity, Cohesion and Accountability for experienced leaders managing multiple direct reports. Learn how to build trust, shared purpose and collaboration, leveraging diversity of thought to create high-performing, agile teams that deliver exceptional results. Read more ...	Tickets Available £795.00 - £995.00
Online – Less than 2 hrs	TRAINING : Critical Thinking in the Age of AI Friday, April 24, 2026 - 09:30 -10:30 As AI tools become more embedded in creative workflows, the need for sharp, ethical, human thinking is greater than ever. In the age of automation, critical thinking is your agency’s competitive edge. This short, practical session helps you and your team sharpen judgment, challenge bias, and make better decisions when working with AI. Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING : Managing Challenging Clients Thursday, April 30, 2026 - 10:00 -11:30 Working with and managing Clients is challenging whether it’s in a WFH or hybrid working environment. This course will help you to relook at the way you have been working with challenging Clients and to rethink and refresh your approaches with hints and tips on how to handle difficult situations. Read more ...	Tickets Available £150.00 - £200.00

May 2026

Skills	Details	Booking
In Person - Full day	EXCELLENCE TRAINING : Excellence in Presentations (Manchester) Wednesday, May 6, 2026 - 09:30 -17:00 In this live course, you’ll learn the art of delivering persuasive, high-impact presentations that capture client attention and communicate your brand’s story with power. From pitching campaign ideas to presenting data-driven strategies, we’ll equip you with techniques to structure compelling content, enhance your delivery, and build confidence in front of any audience. With practical exercises and feedback from the participants and leader you’ll gain the skills to make every pitch and presentation an opportunity to win over clients and drive results. Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Managing Up, Across and Beyond Thursday, May 7, 2026 - 10:00 -11:30 Success in agencies depends as much on influence as on expertise. Whether you’re aligning with senior leaders, collaborating with peers, or managing complex client relationships, your ability to manage up, across and beyond determines how effectively work gets done. This practical 90-minute session equips leaders with the tools, confidence and emotional intelligence to communicate with impact, strengthen relationships, and influence outcomes - even when they don’t have formal authority. Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : High Performing Teams (Successful and Fulfilled Teams) Thursday, May 14, 2026 - 10:00 -11:30 How do we lead high performing teams, or as I like to call them successful and fulfilled teams? Teams of individuals who are motivated, engaged and focused on delivery to deliver our collective goals. In this session, we’ll talk about the importance of setting up your team for success and explore the how we can practically and inspirational lead to ensuring that you have the foundations in place to support and empower your teams an ultimately drive fulfilment. Read more ...	Tickets Available £150.00 - £200.00
In Person - Half Day	EXCELLENCE TRAINING : Strategy for Account Handlers (London) Wednesday, May 20, 2026 - 09:30 -13:00 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors and all those involved in or running new business pitches. This course is designed to help any pitch team to be more eﬃcient, passionate and focused on the pitch task. Read more ...	Tickets Available £395.00 - £595.00
Online – Less than 2 hrs	TRAINING : The Key Principles of Organic Growth Thursday, May 21, 2026 - 10:00 -11:30 How do to you ‘get’ organic growth? Or new business from new clients for that matter? This session looks at the importance of relationships for in developing new work streams and the key behaviours that can lead to organic growth. The session debunks the common misperceptions of the alpha extrovert rainmaker and shows how we can all develop commercial relationships by just being ourselves. Delivered from the perspective of an ex agency MD turned Unilever client attendees will leave the session with plenty of practical behaviours that they can begin to implement the very next day. Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : Account Managers as Agency Growth Drivers Wednesday, May 27, 2026 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00

June 2026

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Leading Hybrid and Flexible Teams Thursday, June 4, 2026 - 10:00 -11:30 Hybrid working is here to stay - but leading in this new world isn’t easy. Many leaders are juggling teams split between the office and home, trying to maintain connection, performance, and culture without everyone in the same room. This practical 90-minute session explores how to lead with clarity, empathy, and trust in a hybrid environment. Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	EXCELLENCE TRAINING : Excellence in Communication Planning (London) Tuesday, June 9, 2026 - 08:45 -16:15 With the marketing landscape evolving and fragmenting at pace, the pressure on agencies to collaborate effectively with each other in service of clients is greater than ever. This can feel like a threat or struggle for ownership. Here, we will look to redefine "collaboration" as a competitive advantage. This session provides practical tools to understand the modern agency ecosystem, identify common ground, and actively manage challenging inter-agency relationships into positive partnerships that deliver seamless client results. Read more ...	Tickets Available £695.00 - £895.00
In Person - Half Day	EXCELLENCE TRAINING : Strategy for Account Handlers (Manchester) Wednesday, June 10, 2026 - 09:30 -13:00 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors and all those involved in or running new business pitches. This course is designed to help any pitch team to be more eﬃcient, passionate and focused on the pitch task. Read more ...	Tickets Available £395.00 - £595.00
Online – Less than 2 hrs	TRAINING : Life’s a Pitch…Spend Less Time Winning More Pitches Thursday, June 11, 2026 - 10:00 -11:30 Only by our people fully understanding our client’s business and asking the right questions, rather than answering the wrong ones, can we hope to create initiatives to build our client’s businesses, brands and reputations and put client’s business back on top of the agenda. Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, June 16, 2026 - Wednesday, June 17, 2026 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas: Personal management and development, Team management and development & Client management and development. Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : How To Be The Best Account Handler In Your Agency Thursday, June 18, 2026 - 10:00 -11:30 Account Handlers are a positive and competitive lot by nature. But the transition from lively pup to ‘Top Dog ’often seems a difficult and frustrating process.The problem is that ‘on the job training ’is only as good as ‘that particular job’. This course provides an ideal opportunity to really focus on what makes a great ‘Suit ’GREAT. A huge chest of great ‘war stories ’and a collection of nothing other than tried and trusted methods of the art of Account Handling. Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : How to Listen so Clients Talk Tuesday, June 23, 2026 - 09:30 -10:30 Presenting your work and ideas has always been important and often challenging. Working on screens has changed the whole dynamic of engagement and connection in pitches and meetings. This session will help equip you to be engaging, and inspiring and make the most of the platform. Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING : AI For Account Managers Thursday, June 25, 2026 - 10:00 -11:30 AI is changing how clients buy and how agencies deliver. In 90 minutes, you’ll learn where AI genuinely helps account managers today, what to avoid and how to use it to spot opportunities, save time, and show up smarter in every client conversation. Read more ...	Tickets Available £150.00 - £200.00

July 2026

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING: Planning for Account Management Thursday, July 2, 2026 - 10:00 -11:30 n this course we will explore many key planning tools that will demystify the dark art, long words and odd diagrams that make up the world of strategic brand planning. The course will instil an appreciation and confidence to discuss strategy, challenge assumptions, have a point of view and constantly strive for simplicity over complexity. Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, July 7, 2026 - Wednesday, July 8, 2026 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account Manager level: - Managing yourself, Managing presentations, Managing your team & Managing clients Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : How to Grow Existing Client Relationships Thursday, July 9, 2026 - 10:00 -11:30 From order taker to trusted advisor. This session shows you how to maximise account growth and build a repeatable rhythm of proactive, commercially-minded conversations with models and actions. Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : Building High-Performing Teams – Key Ingredients for Success Thursday, July 16, 2026 - 10:00 -11:30 Everyone wants to create a high-performing team - but where do you begin? Grounded in the science of human performance, this 90-minute session uncovers what a truly high-performing team looks and feels like, then explores the essential ingredients for building a culture of shared responsibility and consistent results. Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : How to Bloom on Zoom Wednesday, July 22, 2026 - 09:30 -10:30 Presenting your work and ideas has always been important and often challenging. Working on screens has changed the whole dynamic of engagement and connection in pitches and meetings. This session will help equip you to be engaging, and inspiring and make the most of the platform. Read more ...	Tickets Available £0.00 - £150.00

August 2026

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : What Clients Really Want Today Tuesday, August 4, 2026 - 09:30 -10:30 In business there is one transformative word that really matters. It builds your business and, the lack of it, can lose business. That word is trust. For this course Julian Saunders has conducted depth interviews with senior clients and agency managers to understand the dynamics of successful client relationships today and how agency managers need to behave to build long term profitable relationships. Read more ...	Tickets Available £0.00 - £150.00
Online – Less than 2 hrs	TRAINING : Inter-Agency Collaboration : Winning Together in a Fragmented Landscape Thursday, August 20, 2026 - 10:00 -11:30 With the marketing landscape evolving and fragmenting at pace, the pressure on agencies to collaborate effectively with each other in service of clients is greater than ever. This can feel like a threat or struggle for ownership. Here, we will look to redefine "collaboration" as a competitive advantage. This session provides practical tools to understand the modern agency ecosystem, identify common ground, and actively manage challenging inter-agency relationships into positive partnerships that deliver seamless client results. Read more ...	Tickets Available £150.00 - £200.00

September 2026

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : How To Develop Winning Pitches and Retain Clients Thursday, September 3, 2026 - 10:00 -11:30 In this session you will learn how to develop winning pitches and retain clients by understanding your clients brand or business challenges. The quality of the briefs that are received into agencies vary in their quality and level of detail. In this session you will gain practical advice on what to look for when receiving the brief, questions you could and should ask to close knowledge gaps and how to use this understanding to set up your response in the proposal or pitch. Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING: Building Your AI Success Roadmap Thursday, September 10, 2026 - 10:00 -11:30 Are you looking to harness AI effectively in your agency but unsure where to begin or how to advance? Understanding your current level of AI maturity is the first step in building a strategic path toward innovation and growth. This comprehensive session will guide you through evaluating your agency's AI capabilities, defining future goals, and creating a clear roadmap to achieve them. Take the first step in positioning your agency as a leader in AI-driven marketing. Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	EXCELLENCE TRAINING : Excellence in Effectiveness & Measurement (Manchester) Tuesday, September 15, 2026 - 08:45 -16:15 With the marketing landscape evolving and fragmenting at pace, the pressure on agencies to collaborate effectively with each other in service of clients is greater than ever. This can feel like a threat or struggle for ownership. Here, we will look to redefine "collaboration" as a competitive advantage. This session provides practical tools to understand the modern agency ecosystem, identify common ground, and actively manage challenging inter-agency relationships into positive partnerships that deliver seamless client results. Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Emotional Intelligence: The Key to Great Leadership in an AI Age Wednesday, September 16, 2026 - 09:30 -10:30 As AI transforms the way we work, lead, and create, the most powerful differentiator left to us is distinctly human - emotional intelligence. In an era where machines can analyse, predict and even ‘communicate', it’s empathy, self-awareness and human connection that will set great leaders apart. This practical and thought-provoking session explores how emotionally intelligent leadership drives creativity, trust and performance - and why it’s never been more vital in our fast-paced, hybrid, AI-powered world. Read more ...	Tickets Available £0.00 - £150.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Presentations (London) Thursday, September 17, 2026 - 09:30 -17:00 In this live course, you’ll learn the art of delivering persuasive, high-impact presentations that capture client attention and communicate your brand’s story with power. From pitching campaign ideas to presenting data-driven strategies, we’ll equip you with techniques to structure compelling content, enhance your delivery, and build confidence in front of any audience. With practical exercises and feedback from the participants and leader you’ll gain the skills to make every pitch and presentation an opportunity to win over clients and drive results. Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING: How to Sell Creative Ideas Without the Big Sell Thursday, September 17, 2026 - 10:00 -11:30 Presenting Creative work and ideas to clients is the culmination of hours and hours of hard work. All this time can be wasted if the work is not approved, and you have to go back to the drawing board. This course is designed to ensure that you give your agencies ideas the very best chance to be approved. Read more ...	Tickets Available £150.00 - £200.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in Coaching (London) Tuesday, September 22, 2026 - 09:00 -17:00 Creating Clarity, Cohesion and Accountability for experienced leaders managing multiple direct reports. Learn how to build trust, shared purpose and collaboration, leveraging diversity of thought to create high-performing, agile teams that deliver exceptional results. Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : The Art of Giving & Receiving Feedback Thursday, September 24, 2026 - 10:00 -11:30 The best people leaders don’t avoid feedback - they make it part of everyday conversation. But giving and receiving feedback well takes skill, courage, and emotional intelligence. In this 90-minute interactive session, participants will learn practical tools to share feedback that motivates rather than deflates - and to receive feedback with curiosity and confidence. By reframing feedback as a shared learning opportunity, participants will discover how to build stronger relationships, increase trust, and create a culture of continuous growth. Read more ...	Tickets Available £150.00 - £200.00

October 2026

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : ‘The First 5 Minutes’ How to Read the Room and Build Rapid Rapport with Clients Thursday, October 1, 2026 - 10:00 -11:30 There is an old saying that ‘you never get a second chance to make a first impression’ which is never more true than in a pitch or big client meeting. Evidence shows that we all do most of our decision making with the subconcious and emotion-driven parts of our brain, which this short course seeks to exlore. Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (Manchester) Monday, October 5, 2026 - Tuesday, October 6, 2026 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas: Personal management and development, Team management and development & Client management and development. Read more ...	Tickets Available £895.00 - £1,095.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Management (London) Tuesday, October 6, 2026 - Wednesday, October 7, 2026 - 09:00 -17:30 An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account Manager level: - Managing yourself, Managing presentations, Managing your team & Managing Clients Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : Owning Your Career Thursday, October 8, 2026 - 10:00 -11:30 How do we build a career that’s happening for us not to us? How do we gain fulfilment in our challenging yet rewarding profession? Some may say that this is the Million-dollar question. In this session you will gain the empowerment with the tools to take the reins of your career and increase your fulfilment .We will look at the key areas of personal understanding we need to gain clarity on what we need and how to utilise this understanding to define your ideal role and career goals. Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	TRAINING : How to Build Brilliant Client Relationships Wednesday, October 14, 2026 - 09:30 -10:30 How do clients choose and how do you create the right conditions for clients like you, buy great work and give you more work? Strong client relationships are more effective, efficient and more enjoyable. In this sessions ex advertising agency MD turned Unilever client James Hayhurst shares his lived experience and insight from over 100 client interview and helps you step inside your clients’ shoes, understand the pressure they are under and help you to get the best out of the relationship with them. Read more ...	Tickets Available £0.00 - £150.00
In Person - Half Day	EXCELLENCE TRAINING : Strategy for Account Handlers (London) Wednesday, October 21, 2026 - 09:30 -13:00 An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors and all those involved in or running new business pitches. This course is designed to help any pitch team to be more eﬃcient, passionate and focused on the pitch task. Read more ...	Tickets Available £395.00 - £595.00
Online – Less than 2 hrs	TRAINING : How to Delegate with Impact Thursday, October 22, 2026 - 10:00 -11:30 As managers progress, success becomes less about what they personally deliver - and more about how effectively they enable others to deliver. Yet delegation is one of the hardest skills to master. Done well, it builds capability, confidence and trust. Done poorly, it leads to frustration, rework and burnout. In this practical 90-minute session, participants will learn how to delegate with clarity and confidence - empowering their teams, creating accountability, and freeing up their own time for higher-value work. Read more ...	Tickets Available £150.00 - £200.00

November 2026

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Cultivating a Growth Mindset for Fulfilment and Success Tuesday, November 3, 2026 - 09:30 -10:30 In today’s ever changing and evolving, yet rewarding profession, where constant change seems to be the only consistent thing, a growth mindset is no longer optional but essential to ensure we remain not only successful at our roles but also fulfilled in our careers and life as a whole. In this session we will explore what it means to truly embrace a growth mindset, the difference between fixed and growth mindset, look at how our brains respond as we move outside our comfort zone towards the growth zone and the actions we can take to overcome and the benefit of adopting a growth mindset. Read more ...	Tickets Available £0.00 - £150.00
In Person - Full day	EXCELLENCE TRAINING : Excellence in People Leadership (London) Wednesday, November 4, 2026 - 09:00 -17:00 For emerging managers early in their people-leadership roles. Develop self-awareness, emotional intelligence and the core skills of delegation, motivation and feedback to create the conditions where others thrive. Read more ...	Tickets Available £795.00 - £995.00
Online – Less than 2 hrs	TRAINING : Leading Through Transformation Thursday, November 5, 2026 - 10:00 -11:30 Many businesses go through periods of change and transformation. The need for transformation may happen as a result of an internal desire to step change the commercial growth or may be required as a result of needing to protect your agencies or brands position, in our ever changing competitive landscapes. Read more ...	Tickets Available £150.00 - £200.00
Online – Less than 2 hrs	EXCELLENCE TRAINING : Excellence in Communication Planning (Manchester) Thursday, November 12, 2026 - 08:45 -16:15 With the marketing landscape evolving and fragmenting at pace, the pressure on agencies to collaborate effectively with each other in service of clients is greater than ever. This can feel like a threat or struggle for ownership. Here, we will look to redefine "collaboration" as a competitive advantage. This session provides practical tools to understand the modern agency ecosystem, identify common ground, and actively manage challenging inter-agency relationships into positive partnerships that deliver seamless client results. Read more ...	Tickets Available £695.00 - £895.00
Online – Less than 2 hrs	TRAINING : Coaching Skills for Managers Thursday, November 19, 2026 - 10:00 -11:30 The best managers don’t just direct - they coach. They ask great questions, listen deeply, and help their people find their own answers. This practical 90-minute session introduces the core skills and mindset of coaching, giving managers the tools to empower others, strengthen accountability, and unlock potential across their teams. Read more ...	Tickets Available £150.00 - £200.00
In Person - More than a day	EXCELLENCE TRAINING : Excellence in Account Direction (London) Tuesday, November 24, 2026 - Wednesday, November 25, 2026 - 09:00 -16:30 An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas: Personal management and development, Team management and development & Client management and development. Read more ...	Tickets Available £895.00 - £1,095.00
Online – Less than 2 hrs	TRAINING : Build a Powerful Pitch Story in 90 Mins Thursday, November 26, 2026 - 10:00 -11:30 During this session we will bring order to the often chaotic act of pulling together an entartaining and coherent pitch story. We will travel through a simple seven step storytelling framework, into which almost any pitch can fit. Whether you are starting with a blank page and need to get going, or have too much information and need to untangle it, this course will help you take the next step. Read more ...	Tickets Available £150.00 - £200.00

December 2026

Skills	Details	Booking
Online – Less than 2 hrs	TRAINING : Top 10 Issues in a Cllient/Agency Contract Thursday, December 3, 2026 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00