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StackAdapt Academy (On Demand)

Course Modules

The Basic Programmatic Course aims to provide digital marketers with the skills to understand the programmatic industry and become a strategic user of programmatic technology. Enroll today to learn everything you need to understand the programmatic space, including:

  • The State of Programmatic: An overview of the ecosystem, types of programmatic ads, and the advantages of programmatic.
  • Exploring Programmatic: Key industry terms, measurement terms, regulatory terms, and the programmatic process.
  • Basic Media Strategy: The marketing funnel and associated strategies, and a simple campaign checklist.
  • The Future of Programmatic: A look at trends and future technology in the programmatic space.

FORMAT

  • This course will help you understand the nuances of the landscape and gain behind-the-scenes access to the technical components of both the buy- and sell-side of the ecosystem. Additionally, you will obtain tangible basic strategies that can be applied to your current and upcoming campaigns!
  • This is a basic level course and contains 4 core modules.
  • Please follow along with your instructors as they guide you through the content and take the quiz material when prompted throughout the presentation.
  • To become certified during this session, you will need to pass all of the required test material.
  • For a faster learning experience, switch to 1.5x in the video window.
  • If you have any questions, or feedback during the presentation, your instructors will be happy to help you!

DELEGATE LEVEL

  • All advertisers who wants to navigate through the programmatic landscape 
  • Anyone who wants to learn about programmatic advertising 

DURATION

  • 1.5 Hours 

CONTENT OUTLINE

Module 1: The State of Programmatic 

  • Programmatic Overview
  • The Programmatic Ecosystem  
  • Types of Programmatic Ads
  • Advantages of Programmatic

Module 2: Exploring Programmatic 

  • Industry Terms 
  • Measurement Terms
  • Regulatory Terms
  • Brand Safety and Ad Fraud
  • The Programmatic Process

Module 3: Basic Media Strategy 

  • Understanding the Funnel
  • A Case for Programmatic 
  • Programmatic Checklist

Module 4: The Future of Programmatic 

  • Supply Path Optimisation
  • Demand Path Optimisation
  • Contextual Advertising

TRAINER: Matt Evered, Sr. Manager, Education & Development at StackAdapt

With the Native Channel Certification Course, you will gain the necessary tools to take your programmatic knowledge to the next level and specialize in native advertising. From a basic introduction, to tangible strategies on how to leverage this channel in the programmatic ecosystem, this course is for anyone who is looking to elevate their skills.

FORMAT

  • This course has 3 core modules with quizzes between each section.
  • To become certified, you will need to complete all modules and pass the final exam.
  • If you have any questions, or feedback, feel free to send us an email at academy@stackadapt.com.

DELEGATE LEVEL

  • All advertisers who wants to navigate through the programmatic landscape 
  • Anyone who wants to take their programmatic knowledge to the next level and specialize in native advertising.

DURATION

  • 1 Hour

CONTENT OUTLINE

Module 1: Native Overview

  • Native Advertising Definition 
  • Native Formats
  • Native Ad Elements

Module 2: Native Strategy

  • Native Ad Specs
  • Native Creative Strategy

Module 3: Native Campaign Analysis

  • Native KPIs
  • Native in the Marketing Funnel
  • Multi-Channel Strategy 

TRAINER: Matt Evered, Sr. Manager, Education & Development at StackAdapt

With the Connected TV Channel Certification Course, you will gain the necessary tools to take your programmatic knowledge to the next level and specialize in connected TV advertising. From a basic introduction, to tangible strategies on how to leverage this channel in the programmatic ecosystem, this course is for anyone who is looking to elevate their skills.

FORMAT

  • This course has 3 core modules with quizzes between each section.
  • To become certified, you will need to complete all modules and pass the final exam.
  • If you have any questions, or feedback, feel free to send us an email at academy@stackadapt.com.

DELEGATE LEVEL

  • All advertisers who wants to navigate through the programmatic landscape. 
  • Anyone who wants to take their programmatic knowledge to the next level and specialize in Connected TV advertising.

DURATION

  • 1 Hour

CONTENT OUTLINE

Module 1: Connected TV Overview

  • CTV Advertising Defined
  • Why CTV
  • CTV Benefits

Module 2: Connected TV Strategy

  • CTV Ad Specs
  • CTV Creative Strategy 
  • CTV Targeting Strategy

Module 3: Connected TV Campaign Analysis

  • CTV KPIs
  • CTV in the Marketing Funnel
  • Multi-Channel Strategy 

TRAINER: Julia Bricknell, Education and Development Manager at StackAdapt

With the Programmatic Audio Channel Certification Course, you will gain the necessary tools to take your programmatic knowledge to the next level and specialize in programmatic audio advertising. From a basic introduction, to tangible strategies on how to leverage this channel in the programmatic ecosystem, this course is for anyone who is looking to elevate their skills.

FORMAT

  • This course has 3 core modules with quizzes between each section.
  • To become certified, you will need to complete all modules and pass the final exam.
  • If you have any questions, or feedback, feel free to send us an email at academy@stackadapt.com.

DELEGATE LEVEL

  • All advertisers who wants to navigate through the programmatic landscape. 
  • Anyone who wants to take their programmatic knowledge to the next level and specialize in Programmatic Audio advertising.

DURATION

  • 1 Hour

CONTENT OUTLINE

Module 1: Programmatic Audio Overview

  • Programmatic Audio Advertising Defined
  • Digital Audio Audience
  • Programmatic Audio Advertising Benefits

Module 2:Programmatic Audio Strategy

  • Programmatic Audio Ad Specs and Placements 
  • Programmatic Audio Inventory Types
  • Programmatic Audio Creative Best Practices
  • Programmatic Audio Targeting Strategy

Module 3: Programmatic Audio Campaign Analysis

  • Programmatic Audio KPIs
  • The Marketing Funnel
  • Multi-Channel Strategy 
  • Getting Started With Programmatic Audio

TRAINER: Julia Bricknell, Education and Development Manager at StackAdapt

With the In-Game Channel Certification Course, you will gain the necessary tools to take your programmatic knowledge to the next level and specialize in in-game advertising. From a basic introduction, to tangible strategies on how to leverage this channel in the programmatic ecosystem, this course is for anyone who is looking to elevate their skills.

FORMAT

  • This course has 3 core modules with quizzes between each section.
  • To become certified, you will need to complete all modules and pass the final exam.
  • If you have any questions, or feedback, feel free to send us an email at academy@stackadapt.com.

DELEGATE LEVEL

  • All advertisers who wants to navigate through the programmatic landscape. 
  • Anyone who wants to take their programmatic knowledge to the next level and specialize in in-game advertising.

DURATION

  • 1 Hour

CONTENT OUTLINE

Module 1: In-Game Overview

  • In-Game Advertising Defined
  • Why In-Game
  • In-Game Benefits

Module 2: In-Game Strategy

  • In-Game Ad Formats
  • In-Game Creative Strategy
  • In-Game Targeting Strategy

Module 3: In-Game Campaign Analysis

  • In-Game KPIs
  • The Marketing Funnel
  • Multi-Channel Strategy 

TRAINER: Julia Bricknell, Education and Development Manager at StackAdapt

This e-learning module looks at how the emerging global neurodiversity movement is raising awareness of different types of brains and multiple intelligences. We consider some of the barriers in the way of success for neurodivergent colleagues and how to identify interventions to help build inclusion for all types of brain differences in the workplace.

Date/Time

Sunday 01 January 2023 - Sunday 31 December 2023 12:00 am

Location

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