Free Training

As part of membership Alliance members receive 10 free training places to use over 12 Training Courses throughout the year. Members can buy additional places at a cost of £100 + VAT (non-member rate is £150 + VAT). These sessions are delivered virtually and are an hour long.

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Details	Booking	CPD Hours
TRAINING : What Clients Really Want Today Tuesday, August 4, 2026 - 09:30 -10:30 In business there is one transformative word that really matters. It builds your business and, the lack of it, can lose business. That word is trust. For this course Julian Saunders has conducted depth interviews with senior clients and agency managers to understand the dynamics of successful client relationships today and how agency managers need to behave to build long term profitable relationships. Read more ...	Tickets Available £0.00 - £150.00
TRAINING : Emotional Intelligence: The Key to Great Leadership in an AI Age Wednesday, September 16, 2026 - 09:30 -10:30 As AI transforms the way we work, lead, and create, the most powerful differentiator left to us is distinctly human - emotional intelligence. In an era where machines can analyse, predict and even ‘communicate', it’s empathy, self-awareness and human connection that will set great leaders apart. This practical and thought-provoking session explores how emotionally intelligent leadership drives creativity, trust and performance - and why it’s never been more vital in our fast-paced, hybrid, AI-powered world. Read more ...	Tickets Available £0.00 - £150.00
TRAINING : How to Build Brilliant Client Relationships Wednesday, October 14, 2026 - 09:30 -10:30 How do clients choose and how do you create the right conditions for clients like you, buy great work and give you more work? Strong client relationships are more effective, efficient and more enjoyable. In this sessions ex advertising agency MD turned Unilever client James Hayhurst shares his lived experience and insight from over 100 client interview and helps you step inside your clients’ shoes, understand the pressure they are under and help you to get the best out of the relationship with them. Read more ...	Tickets Available £0.00 - £150.00
TRAINING : Cultivating a Growth Mindset for Fulfilment and Success Tuesday, November 3, 2026 - 09:30 -10:30 In today’s ever changing and evolving, yet rewarding profession, where constant change seems to be the only consistent thing, a growth mindset is no longer optional but essential to ensure we remain not only successful at our roles but also fulfilled in our careers and life as a whole. In this session we will explore what it means to truly embrace a growth mindset, the difference between fixed and growth mindset, look at how our brains respond as we move outside our comfort zone towards the growth zone and the actions we can take to overcome and the benefit of adopting a growth mindset. Read more ...	Tickets Available £0.00 - £150.00
TRAINING : Top 10 Issues in a Cllient/Agency Contract Thursday, December 3, 2026 - 09:30 -10:30 Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work. Read more ...	Tickets Available £0.00 - £150.00