Over the last 20 years the communications landscape has changed beyond all recognition. New technologies are radically challenging conventional approaches to marketing and as fast as old jobs disappear new ones are invented.
The Diploma equips you to succeed and to future proof your career. It gives you the knowledge and confidence to be a master of change and not a victim of it. The focus is on the sustainable skills of the future: the abilities to analyse, to develop breakthrough creative thinking and to communicate in a compelling and confident way. Past students and agency managers attest to its transformative impacts on careers.
“Learning about such a broad spectrum of topics”
“The opportunity to challenge myself and work on all elements of a brief”
“The most up-to-date insightful information that has helped me progress”
“The brief was really exciting”
“Confidence boost. The Diploma has increased my confidence at work”
“Fantastic opportunity to hear from so many leading industry experts”
Hear more about the Diploma
Feedback from agency leaders
At jellybean we nurture an inclusive culture of positivity and personal development. A key part of that personal development is the training we offer all beans. Over the years we have had a number of our team attend the Alliance Diploma and would recommend it to other agencies, having seen the benefits it can bring both for the individual and the company.
We talk about inspiration a lot in our business. The people in our agency who come back from the Alliance Diploma, are inspired, fired up and ready to take on anything.
At ZEAL we have created the ‘ZEAL Academy’ to consistently train and develop all our team to help them reach their full potential. At the heart of our Academy has always been the Alliance Diploma. Since its inception, we have consistently invested in our client service, planning and creative teams by enrolling them on this excellent course. The Diploma gives our team useful external perspectives of a range of industry challenges with teaching from leading experts. The process gives our team greater confidence and the practical skills they learn are used on the job every day. We believe our investment in the Alliance Diploma pays back tenfold and best of all, the team enjoy it too.
“Having been strong advocates for the Alliance over many years, we at Wasserman have always found The Diploma to be an extremely valuable tool as we seek to give our junior team the strongest possible start in the marketing industry. Whether team members have joined us from great university courses or other channels, we and they have always appreciated the opportunity of extra investment in their preparation that this initiative affords. We are all agreed that the Alliance Diploma is structured in ways that provide valuable skills gleaned from experience as shared by the tutors. And the people who have attended the course have come back to the agency more worldly, confident and hungry for success”.
About the Diploma in Strategy, Creativity and Communications
This 6 month programme gives delegates an unparalleled insight into what it takes to be an outstanding agency person of the future. Workshops showcase the best creative and strategic work from around the globe as well as the latest thinking on the impacts of technology. It consists of a combination of interactive workshops, assignments, evening events and a challenging and future thinking set brief.
Throughout the Diploma delegates get to work on a real live client brief and they present their response to a panel of industry experts at the end of the programme. This means that the delegates learn all the skills needed to take a brief, develop a strategy, identify a proposition and work up creative and communication solutions – all the skills needed to gain a competitive edge in this rapidly changing world.
Successful candidates will secure a diploma awarded as a “Pass”, “Merit” or “Distinction”.
An Alliance trainer, all of whom have huge amounts of practical industry experience as well as being top-level trainers, will lead each session.
Diploma in Strategy, Creativity and Communications Course Content
Diploma in Strategy, Creativity and Communications
£1,750.00 – £2,250.00 +VAT
The cost of the Diploma is £1,750+ VAT for members and £2,250+ VAT for non-members.
There are just 25 places available which will be allocated on a first come first served basis.
Please select member or non-member and press BOOK NOW to pay online. If you would prefer to be invoiced contact email@example.com 0207 535 3550