TRAINING : Find Out What Clients Really Want from Agencies Today

In business there is one transformative word that really matters. It builds your business and, the lack of it, can lose you business. That word is trust.

For this course Julian has conducted depth interviews with senior clients to understand the dynamics of successful client relationships and how agency managers need to behave to build long term profitable relationships. How trust is won and lost.

YOU WILL LEARN:

• Empathy and understanding of the client perspective – the bedrocks of trust in client relationships.
• Practical plans that individuals can implement.

COURSE STRUCTURE

Debrief of expert insights from senior clientS.  What does a good agency relationship look like? And what are the signs that the relationship is under threat?

Discussion – relating these insights to personal experience.

What is changing and unchanging in client relationships.

Personal action plans – building insights from the session into regular habits

DELEGATE LEVEL

All Account Managers and Account Directors

DATES AND TIMES

28th November 2024

TRAINER

Julian Saunders is a strategist, trainer and writer who has had three careers.  In advertising, he was Planning Director at Ogilvy, Head of Strategy at McCann-Erickson and CEO of red cell advertising, a WPP agency dedicated to challenger thinking.  He took a sabbatical in 2003/4 to edit a textbook for The Account Planning Group on the impact of digital technology. ( “The Communications Challenge” APG 2004).  Then he focussed on design thinking and the application of Behavioural psychology to behaviour change. He was Non-executive Planning  Director of Good Technology (gt), ran The Big Thinkers program for UK government (COI) and joined an Innovation team at Google (The Zoo).

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