TRAINING : Life’s a Pitch…How to Spend Less Time Winning More Pitches

Agencies are always pitching. New business from existing clients and new business from new clients. Working on a pitch can be exciting and exhilarating. It can also be stressful, time consuming and frustrating. This 90 minute training course is designed to help any pitch team to be more efficient, passionate and focused on the pitch task

YOU WILL LEARN

• To tell the difference between pitch content and pitch strategy
• To use the ‘Pitch Brief’ as a tool to keep the agency and pitch team focused on the task in hand
• To live by the ultimate pitch checklist and to build a pitch winning team

CONTENT

• Understand why pitches often end up being so stressful and demanding because too much time is spent on the pitch content and not enough time on how to win the pitch
• Why the very first thing a pitch team should do is write a ‘Pitch Brief’. The single most powerful thing the whole team (Account Handlers, Planners and Creatives) should do at the beginning of a new business pitch
• A template of typical agency pitching to do lists that will help pitching teams save time in order to focus on building a pitch winning team

DELEGATE LEVEL

Those involved and those leading new business pitch teams. This course is particularly helpful for senior to junior Account Handlers.

DATE: 20th November 2024

TRAINER:

Paul Burns spent 25 very successful and exciting years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have passion and skill in developing people and won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.

In 2015 he became a co-founder of Rock and a Hardplace a new and award winning eLearning program for the Marcoms industry.[/vc_column_text][/vc_column][/vc_row]

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