Skip to content


TRAINING : How To Develop Winning Pitches and Retain Clients

In this session you will learn how to develop winning pitches and retain clients by understanding your clients brand or business challenges.  The quality of the briefs that are received into agencies vary in their quality and level of detail. In this session you will gain practical advice on what to look for when receiving the brief, questions you could and should ask to close knowledge gaps and how to use this understanding to set up your response in the proposal or pitch.


  • Clarity on the quality of brief that should be receiving an example of inputs that go into briefing template that you can share and request from your clients
  • Client-side perspective of what the brief you receive may be indicating and what you can interpret about the author based on the information given.
  • ‘Red pen’ methodology to interrogate brief and draft questions for Q&A across the key components
  • How to draft ‘Push back’ questions to ask the client in Q&A ensure you are getting all the information you need to develop a robust proposal or brief
  • How to structure your proposal to ensure that you demonstrate understanding of the brand or business challenge.
  • Empowerment on the questions you can and should ask in order to gain the clarity you need to develop a robust proposal and response
  • Structure and flow to use to demonstrate understanding and proposed approach


We will be reviewing the key information we need to extract from briefs and need to request to enable us to define the Market and Business context and challenges, Brand and Consumer task and the Marketing and Campaign objectives for you to help address. We will also review how you can use this understanding to form basis of proposal and structure in your responses.


Account Manager, Business Development and Planners

DATE: 26th September 2024


Abigail Dixon is a Chartered Marketer and Fellow, an approved and accredited CIM (Chartered Institute of Marketing) consultant and trainer. Throughout her 20 year career she has gained an extensive track record for delivering profitable brand growth both client-side at Bosch, Premier Foods, Burger King and Britvic and, latterly, in a consultancy capacity through her consultancy Labyrinth Marketing which  strive to step change brands, peoples and agencies growth through consultancy, mentoring, training and coaching. This is done across multiple categories and sectors whose clients  GSK, TBK, Ferrero, SHS group to name a few.

Abby is passionate about improving the client and agency relationship and works with both relevant professional bodies CIM/IPM to step change the capability and competencies required through training and mentoring. She does this by working on both side of the fence; with brand and client teams to improve their understanding of agency structure, briefing and pitch management and works with agencies to step change their capability in strategic planning and commercial understanding to meet the new role clients expect as well as provide interim planning and clients view/ pitch support.


Thursday 26 September 2024 10:00 am - 11:30 am


Zoom Webinar
Less than 2 hrs

Book Now


Ticket Type Price Spaces
Member Price £125+VAT £125.00
Non-Member Price £185+VAT £185.00

Registration Information

Booking Summary

Please select at least one space to proceed with your booking.
Please read our Terms & Conditions and our Privacy Policy
Back To Top