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TRAINING : Selling for Non-Sales People

Develop strategic selling skills to help the buyer to buy your products and services Every agency has to sell themselves – new projects, new products and services – to both new and existing clients to create a sustainable, growing business. The more capable and comfortable your team are with these consultative selling skills, the more potential to win new projects and clients.

This skills session puts proven consultative sales tools and techniques into an agency context with practical examples and exercises, including how to use our strategic scoping tool – Placemats – during sales meetings. The learnings gained will enable you to have a competitive advantage by improving your agency conversion rate in both new business meetings and pitches.

DATE: 3rd October 2023

TIME: 9am to 12pm


Camilla Honey

Camilla’s specialism lies in agency business development. She spent 14 years working within agencies – spotting, creating and developing opportunities and briefs, writing and delivering marketing strategies whilst also ensuring a strong conversion rate through the process.

Identifying a need to support agencies with new business growth, she launched jfdi in 2004.  The company has now worked with over 800 agencies from the large to the small, across every discipline.

She is passionate about growing business, for both jfdi client agencies and jfdi itself – creating internal new business machines which overtime have a life of their own. Along with cultivating entrepreneurial cultures within agencies, where everyone needs to play their part in driving new business growth.


Tuesday 03 October 2023 9:00 am - 12:00 pm


Zoom Webinar
Half Day

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