Our first Strategy & Planning session of the year will focus on 2 main areas:

. How to get the best strategy – Go it alone or collaborate with clients?

. New & Cultural Trends to Consider for 2024

Our Group Lead Emma Martin (Managing Partner at What’s Possible Group) will be joined by a panel; Joe Wright, Strategy Lead at AMBITIOUS & Orla McQuaid, Strategy Director at Crossmedia. They will share their experiences, knowledge and discuss; how to get the best strategy – go it alone or collaborate with clients, and emerging & cultural trends to consider for 2024.

About our Panelists:

Joe Wright: Joe leads the strategy and insights offer at AMBITIOUS.

He specialises in leveraging data driven insights to create integrated PR strategies for both new and existing clients.

He has broad communications experience, working on campaigns for listed companies such as BP, HSBC, Deloitte and SJP.

Joe also has expertise in SEO, online reputation management and crisis communications.

Prior to joining AMBITIOUS, Joe worked for leading strategic communications agencies, Digitalis and Kekst CNC.

Orla McQuaid: Orla McQuaid is a Strategy Director at Crossmedia, based in the London office. Having worked in marketing for 8 years, she started as a programmatic specialist at Brainlabs before going on to lead client accounts and finally make the move to strategy where her heart truly lies.

She has led the strategy on accounts across all verticals including B2B, retail, luxury, FMCG, travel and aviation, for a wide range of household and challenger brands.

About the group: Our newest Action Group. A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.