Advertisers are always looking for new ways to deliver more results with less effort, and today we’re thrilled to announce an exciting new campaign type to help achieve those goals: Performance Max campaigns are available globally on Microsoft Advertising starting March 5 (previously in open beta). Performance Max (also known as PMAX) is a new campaign type enabling you to work with best-in-class AI for your campaign management, from building your assets to finding your audiences, all to bring you better results in one hassle-free campaign.
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