Thank you:
A huge thank you to Tom Salmon – Co-Founder of Agency by Agency for speaking in this session.
Agency by Agency’s ground-breaking new report IndieNation: Uncovering the UK independent agency landscape will be published in April. Co-founder Tom Salmon revealed some of the key findings in our webinar this morning, detailed in the slides attached.
The full report represents the first time that the UK’s Independent Agency sector has been mapped and promises an in-depth analysis of 25,320 agencies across 28 different categories.
The mapping highlights that independent agencies generate a combined estimated turnover of £26.7bn and contribute approximately £17.7bn GVA to the UK economy. Together they employ nearly a quarter of a million people (233,000).
The new collaboration between data mapping and insight platform Agency by Agency and The Alliance of Independent Agencies offers independent agencies a fuller understanding of their place in the wider market, making it easier to benchmark performance, identify trends, and make informed strategic decisions.
Clive Mishon, Co-Chair & Founder, Alliance of Independent Agencies said: “The independent agency sector has long been a vital part of the UK’s creative economy, and the full scale of its impact is now even clearer. This report and the launch of Agency by Agency’s new data mapping and insights platform gives independent agencies an invaluable resource to guide decision-making, highlight strengths, and uncover new opportunities for development.”
Alliance members and webinar attendees can pre-order their copy of their report, saving £50, here. Agency by Agency is also offering a discount on its full subscription, which unlocks all Data Shots, reports and insights, using the code INDIE10.
Some useful links
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