Join us for a fast-paced and practical online session hosted by BD Matters in partnership with the Alliance of Independent Agencies. This session is designed specifically for independent agency leaders and business development professionals looking to sharpen how they handle early-stage conversations with prospects.

Whether you’re running your own new business function or managing a small team, this meet-up will walk you through a smarter, more structured approach to converting interest into opportunity — without relying on generic sales tactics.

We’ll cover:

• The mindset shift from “selling” to building value-based relationships
• A framework for running better discovery calls
• Practical nurturing tactics to stay front of mind
• How to use your CRM to bring it all together
• Plus: a live role play exercise to help embed the learning

Expect real-world examples, no fluff, and space to share and learn from others in the group. Perfect for anyone looking to convert more leads without compromising on relationship or reputation.

Our Speaker

Adam is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses stand out and grow by building reputable brands.  He has honed his craft over the last ten years, having worked in new business consultancies and in-house for RAPP, Omnicom, Vizeum, Dentsu Aegis and Havas. He’s experienced in brand building, marketing and sales pipeline development as well as running hundreds of successful multi-million pound pitches.

He believes strongly that business owners need to be braver and more honest to create authentic and differentiating brand stories, so that they can attract the right, long-term clients.  This belief, coupled with a more scientific approach to new business, gives business owners the confidence and rigour they require to succeed.