Making The Best Ideas Happen!

The Alliance will be joined by speakers from Halo & IMI International, hear from the experts on:

• The relevancy of promotions: how many people do they reach, how is this trending?
• Where do promotions rank amongst other shopper engagement tactics?
• How promotional impact varies across a range of key consumer targets.
• What is the impact of choice?
• What do people want to win?
• Inspiring creativity and innovation
• What works best and why
• Amplifying and protecting your budget
• How great ideas make great business
• Delivering the best ideas on budget

About our speakers:

Vic Kok – Director | IMI International – With over 20 years of experience in both the marketing and insights space, Victor brings a wealth of knowledge to the account base and to the greater team at IMI International.

Vic has a wealth of experience, actively engaging in the development, measurement and optimization of thousands of marketing activations across 80 categories spanning 40+ countries, collaborating with a diverse range of both well-known and niche brands.

Vic’s passion shines through across all facets of the business, always, with a clear focus on IMI’s core purpose of INSIGHT.DRIVING.PROFIT.

Andrew Ryan – Director | Halo Promo Risk 

Andrew is an international promotional marketing leader. He’s built a successful career on delivering ground breaking promotional campaigns that have shifted the dial for clients such as Lucozade, McDonalds, Walkers, Carlsberg and GM to name but a few. At the heart of all this activity is always a big idea – and ideas that give tangible results by ensuring customers change their behaviour. During his career he’s been fortunate to ply his trade in US, EMEA, LatAm and more recently back home in UK.

Despite being a committed Evertonian Andrew’s glass always remains half full and you’ll find his positive approach a real asset in helping deliver your next promotional campaign on budget and risk free.