The High Margin Agency: Essential Strategies for Improved Profitability

In this insightful online session with Alliance partner Cactus, we will cover:

Pricing –

1. Understanding cost
2. Understanding value
3. Demonstrating value

Efficiencies –

1. Resource Utilisation
2. Artificial intelligence

Data –

1. Tracking
2. Reporting
3. Improving

Alfie is a Managing Partner at Cactus, Europe’s leading agency growth consultancy.

He is a chartered accountant with over 17 years of experience. He specialises in enhancing agency profitability through financial management, commercial operations, and commercial finance training.

He has worked with global agencies like Edelman and Weber Shandwick, providing leadership teams with strategic, commercial, and financial guidance.

His expertise includes pricing, designing commercial systems, collaborating on model rollouts, and embedding commerciality into company culture.