Why Sell-Side Programmatic Media Curation is the Smart Approach for Independent Agencies

In this session we’ll explore why programmatic advertising has shifted to sell-side media curation, and why it has become the smart choice for independent agencies as addressability declines and market complexity increases.

We’ll explain how curation gives independents direct access to premium inventory, real-time AI optimisation, and intuitive control of the supply path – enabling them to compete on performance and efficiency with holding companies, without the cost or opacity of traditional buying models.

By reducing bidstream waste, accelerating activation, and allowing campaigns to be customised around client KPIs, smart media curation helps independent agencies deliver stronger results, operate more sustainably, and focus their time on strategy, creativity, and growth rather than execution.

We’ll also share what’s coming next for programmatic media curation in 2026, driven by ongoing advances in AI and powered by native cloud infrastructure.

We look forward to you joining us for the discussion.