WORKSHOP RECORDING

HOMEWORK

Synopsis

• Bridge the gap between strategic positioning and creative ideation.
• Up-skill in areas that will help delegates work faster and smarter.
• Explore different tools to help clearly define what the business problem/challenge is and how best to frame the solution.
• Learn techniques and methodologies to bring clarity to the thinking along the way.
• Overcome some of the obstacles we face when presenting ideas to clients; the 3-box model tool which helps us quickly align insights with propositions, and some tools that help the evaluation of ideas.

HOMEWORK SET – To be submitted by 14th November

David Harris Bio

David Harris has been running creative departments and nurturing creative teams for over 20 years. And he still loves it!  He is passionate about sharing ideas and new ways of seeing things and discussing them.

David started his career in big network ad agencies. Became a Creative Director of an integrated agency (where we won lots of awards); started a successful start-up (LIDA); helped reposition and build Wunderman as ECD; did the same at Draftfcb and gyro.

He has been an external examiner for Birmingham City University, a visiting lecturer, keynote speaker, run workshops and seminars at Cannes Lions, IPA, DMA and Alliance of Independent Agencies.