Join the Alliance & our new Member Lead of the Strategy & Planning Action Group – Emma Hodgkinson for this online session on:

WTF is Strategy?  How the Bull**** is holding agencies back from delivering the right solutions for clients

We’ll be discussing

• How the misuse of ‘strategy’ (and 10 other words)  stops us getting the work and why we must educate
• The problem with this also manifesting in agency culture and how to overcome it
• The holy grail of Simplicity and why that’s a feeling of exponential value for clients (which they’ll pay pretty much anything for)

About the Strategy & Planning Action Group: A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategist or simply interested in finding out more, and could benefit from peer to peer interaction within your speciality then please come along to these quarterly sessions.