As a member of the Alliance why not contribute, learn from and network with peers at a diverse range of thought provoking groups. Our Member Groups are led by members for members, facilitated by the Alliance, and encourage you to have your say! All Member Groups provide the opportunity for members to share knowledge that can feed into the future direction of the Alliance and the industry as a whole. The Alliance prides itself on engaging everyone in its member agencies . Below you will find a short description for each group and below that a form where you can sign up to the groups which are relevant to you.
Group Descriptions
The CEO Summits are one of the key events in the calendar for the Alliance that are both targeted at agency CEOs and are by invitation only.
The CEO Summits, that take place every quarter, is restricted to 20 invited guests for each event, who get together along with an invited expert in their topic, sit around one table and hold a single conversation/discussion for 90 minutes.
Previous topics have included Scaling Your Business at Speed, Selling your business or managing the mental health and wellbeing of your team, amongst many others that are relevant to that specific moment in time.
It is an open conversation, under Chatham House rules, and provides the opportunity for CEOs to discuss openly with their peers the big issues not only across the industry for independent agencies but also for those matters that are significant in the CEOs own agency. We look forward to inviting you to our next CEO Summits.
New Business is vital for every successful and thriving agency and the people who take responsibility for generating opportunities for growth need to be constantly on top of their game. The Alliance New Business group meet every quarter to network and learn from experts and each other. Challenging existing processes and picking up knowledge, insights, and ideas to become even more effective in winning new business and growing existing clients. This group also benefits from the expert guidance from the team at JFDI.
When we ask CEOs what are the biggest challenges they face invariably the subject of talent is high on their list. No wonder there is always lots to talk about when the People Forum meet every quarter. How do we attract new talent to the industry, how do we retain and develop this talent, how do we manage and get peak performance from our teams? What can we do to promote diversity? Collectively we can begin to find solutions and the sharing of knowledge accelerates the process. We also look at practical aspects like developing a Code of Conduct for Recruitment Agencies.
We have created a programme for Commercial Directors to meet, learn, share, and debate important issues in the world of agency management. They get together, often with expert input, to cover critical topics like benchmarking trends in profitability, property strategies, remuneration models, negotiation, and budgeting. They are keenly aware of the key performance indicators in independent agencies and share thought leadership in successful approaches to problem solving.
AI and Experience Tech Action Group – the Alliance lab for AI, interactive and emerging technologies. This group is the lab for AI, interactive and emerging technologies. We bring together independent agencies who want to use fast moving technology, especially artificial intelligence, to create unforgettable experiences and smarter ways of working. The group shares playbooks, pilots and standards so members can move faster, with more confidence and less risk.
It is a vital topic for agencies, and indeed the planet, and it is not only the right thing to have high on the agenda but is also a commercial imperative with an increased focus from enlightened brands and procurement to establish an agency’s credentials in this area.
Our Action Group intends to: –
- Create awareness of the need to have Sustainability on the agenda.
- Help agencies on their journey to become more environmentally friendly
- Help agencies with accreditation in things like B Corp
- Curate the latest thinking and thought leadership to share with members
- Share experiences of successes and barriers
A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.
Joining Form