As a member of the Alliance why not contribute, learn from and network with peers at a diverse range of thought provoking groups. Our Member Groups are led by members for members, facilitated by the Alliance, and encourage you to have your say! All Member Groups provide the opportunity for members to share knowledge that can feed into the future direction of the Alliance and the industry as a whole. The Alliance prides itself on engaging everyone in its member agencies . Below you will find a short description for each group and below that a form where you can sign up to the groups which are relevant to you.
Group Descriptions
A new initiative designed to help member agencies unlock growth through collaboration.
The Agency Collaboration Group (ACG) has been created to help independent agencies connect, partner and win together, whether that’s:
- Accessing opportunities you couldn’t pitch for alone
- Bringing in specialist skills to strengthen your offer
- Outsourcing work to trusted independent partners
- Receiving new business referrals from fellow members
At a time when clients are demanding greater agility, deeper expertise and broader capabilities, independent agencies have a huge opportunity to compete differently — collaborating in ways the networks simply can’t.
Together, we’ll explore how independent agencies can combine their strengths, share opportunities, and create a more connected and commercially powerful community.
AI and Experience Tech Action Group – the Alliance lab for AI, interactive and emerging technologies. This group is the lab for AI, interactive and emerging technologies. We bring together independent agencies who want to use fast moving technology, especially artificial intelligence, to create unforgettable experiences and smarter ways of working. The group shares playbooks, pilots and standards so members can move faster, with more confidence and less risk.
The CEO Summits are one of the key events in the calendar for the Alliance that are both targeted at agency CEOs and are by invitation only.
The CEO Summits, that take place every quarter, is restricted to 20 invited guests for each event, who get together along with an invited expert in their topic, sit around one table and hold a single conversation/discussion for 90 minutes.
Previous topics have included Scaling Your Business at Speed, Selling your business or managing the mental health and wellbeing of your team, amongst many others that are relevant to that specific moment in time.
It is an open conversation, under Chatham House rules, and provides the opportunity for CEOs to discuss openly with their peers the big issues not only across the industry for independent agencies but also for those matters that are significant in the CEOs own agency. We look forward to inviting you to our next CEO Summits.
We have created a programme for Commercial Directors to meet, learn, share, and debate important issues in the world of agency management. They get together, often with expert input, to cover critical topics like benchmarking trends in profitability, property strategies, remuneration models, negotiation, and budgeting. They are keenly aware of the key performance indicators in independent agencies and share thought leadership in successful approaches to problem solving.
GreenJam is a monthly event for enthusiastic agency marketing professionals.
They are people typically with up to 5 years’ experience in the industry with a desire to learn more and grow.
Whether its a presentation, panel discussions or mentoring sessions the chosen topics are designed to educate, nurture and help in everyday agency life.
New Business is vital for every successful and thriving agency and the people who take responsibility for generating opportunities for growth need to be constantly on top of their game. The Alliance New Business group meet every quarter to network and learn from experts and each other. Challenging existing processes and picking up knowledge, insights, and ideas to become even more effective in winning new business and growing existing clients. This group also benefits from the expert guidance from the team at JFDI.
The People Forum brings together HR, Talent and people professionals from across the industry to share ideas, experiences and practical approaches to the challenges shaping our workplaces.
Meeting quarterly, the Forum explores everything from attracting, retaining and developing great talent to building strong cultures, improving performance, supporting diversity and inclusion, and responding to the changing expectations of our people.
It’s a collaborative space where members can learn from one another, discuss what’s working (and what isn’t), and turn shared challenges into practical solutions. The Forum also provides an opportunity to work collectively on industry-wide initiatives and best practice.
While particularly relevant to those working in HR, Talent and People roles, the Forum is open to anyone with an interest in creating better workplace cultures and helping our industry become a great place to build a career.
Think public affairs isn’t your world? Think again.
Whether you’re running campaigns, advising clients, or building brands, the decisions made in Westminster and Whitehall are shaping the landscape you work in. New legislation, shifting policy priorities, and ministerial agendas can change your clients’ businesses overnight. Do you know how to navigate that? That’s something we can help with
A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.
Join the Groups of interest below: