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24 Fitzroy Square, Fitzrovia, London,
Registered as:
Jan 1996

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Brand Genetics

Technologies change, businesses change, markets change - The one constant is human nature

Brand Genetics is a specialist front-end insight & innovation agency with offices in London & Sao Paulo. We help businesses understand what people will want next by taking a human-centred approach to insight & innovation.

We work with market-leading clients - including ABInBev, LVMH, Mondelez, PepsiCo, RB & Unilever - to help them:
- Identify emerging needs that will drive future growth
- Spot next-generation innovation opportunities
- Make smarter decisions about how to be fit for the future
- Attract customers with new products, propositions & services

Our human-centred approach is based on our belief that, whether we’re Chinese or English, Brazilian or Indian, deep down we are all driven by the same human motivations. By uncovering and understanding these deeper motivations we get to insights that are scalable, sustainable and predictive and innovation opportunities that have global scale as well as local application.

To help us get to these we have a diverse team is drawn from multiple disciplines - including brand strategy, insight and design agencies, client side marketing, insight and R&D, management consultancy, psychology, neuroscience, & fashion, to name a few! We believe this enables us to look at our clients challenges from a fresh perspective. Get these people together in a room, thinking about your problem, and you know something interesting and different is going to emerge...

Finally, we pride ourselves on agility of thought and action - a start up with 20yrs experience - we can move at pace, developing tailor made approaches to suit different needs. It’s about being innovative in how we deliver what our clients need, in ways that can fit their ever tighter timelines and make best use of budgets.

Please get in touch with Tom or Andrew if you want to know more about how we can help you position your business and brand for future success.

Brand Genetics. Human-centred insight & innovation.


Andrew Christophers -Co Founder & Chairman
Tom Ellis - CEO & CO-Owner
Fiona Barnett - Director of Strategy & Head of People


Brand Genetics is an independent agency

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