Future-Proofing Your Agency: Strategies for the Next Five Years – Non-Member Ticket

Description

Future-Proofing Your Agency: Strategies for the Next Five Years

The agency landscape is evolving rapidly, driven by AI, shifting client expectations, and new business models. Spencer will explore the key strategic considerations agency leaders need to future-proof their businesses. He will share how agency models, team structures, and success metrics will change, the rise of agentic and RAG (Retrieval-Augmented Generation) approaches, and the biggest threats agencies must navigate.

What will you gain from this talk!?:

• Information about trends shaping the future of agency business models
• How AI and automation will impact agency structures and service delivery
• The shift in agency success metrics and how to track performance effectively
• Agentic vs. RAG models and how to decide which is right for your agency
• The key threats to agencies over the next five years and how to mitigate them
• Practical steps to ensure your agency remains competitive and profitable

This session is best suited to:

• Agency founders, CEOs, and leadership teams
• Strategy and innovation leads within agencies
• Heads of operations and delivery managers
• Anyone responsible for agency growth, transformation, or future planning