A massive thank you to our guest speakers Camilla Ray – Planning Director, Laura Farrell – Senior Data Strategist, Becca Proctor – Digital Client Director from Nectar360.
Recording of the session
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View the Slides
We heard from industry experts at Nectar360 on how retail media has evolved and how we can use new and existing formats and data capabilities to build effective, data-lead campaigns. In the webinar we covered:
- What exactly retail media is and how it has evolved?
- How can Nectar360 data inform your strategy and help identify and target the most relevant customers for your brands
- An overview of available formats and how to decide which is best based on your campaign objectives
- How to measure the effectiveness of your retail media campaigns
Learn more about Nectar360 on their partner page by clicking here.
