THE ALLIANCE PLANS 2025 15th January 2025

Big things are on the horizon for independent agencies in 2025, and we’d love for you to be part of it.

We were joined for an exclusive online presentation on January 15, where we shared how the Alliance of Independent Agencies is setting the stage for a year of growth, influence, and reach.

We announced our 2025 plans which included:

• The Launch of Alliance of Media Independents (AMI) – The Alliance and the Land of Independents join forces to establish the Alliance of Media Independents. By and for the UK’s indie media agencies.
• Agencynomics and the Alliance unite – The Alliance and Agencynomics unite to enhance support for Independent Agencies
• Alliance Associate Membership – A new tier of Alliance membership has been created aimed at Agencynomics members
• Introducing “ The Alliance Training MOT” – We are meeting with members to see what has/hasn’t worked for their previous training and create a L&D plan
• Benchmarking – Bi-annual People Pulse survey, annual Agency Performance and Salary Pulse surveys
• Indie Agency Club @ MAD//Fest & MAD//UpNorth
• Alliance Agency Culture Awards

and more!