Skip to content

tue03sep9:30 amtue10:30 am9:30 am - 10:30 am WTF is Strategy? How the Bull**** is holding agencies back from delivering the right solutions for clients (Member Event)

Event Details

Emma Hodgkinson | Strategy & Channel Director at Logic+Magic
Emma Hodgkinson | Strategy & Channel Director at Logic+Magic

Join the Alliance & our new Member Lead of the Strategy & Planning Action Group – Emma Hodgkinson for this online session on:

WTF is Strategy?  How the Bull**** is holding agencies back from delivering the right solutions for clients

We’ll be discussing

  • How the misuse of ‘strategy’ (and 10 other words)  stops us getting the work and why we must educate
  • The problem with this also manifesting in agency culture and how to overcome it
  • The holy grail of Simplicity and why that’s a feeling of exponential value for clients (which they’ll pay pretty much anything for)

 

 

 

About the Strategy & Planning Action Group: A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategist or simply interested in finding out more, and could benefit from peer to peer interaction within your speciality then please come along to these quarterly sessions.



Back To Top
Search