Unleash the Power of Every Day AI – with Microsoft Advertising

Welcome to the era of Copilot, your intelligent AI companion that seamlessly integrates into your routine and adapts to your needs. Join Microsoft’s James Murray for an enlightening session where you’ll explore:

• The Evolution of Consumer Behavior: Discover how conversational search is reshaping the way we interact with technology.
• Multimodal AI: Learn about the advancements in AI that enable it to understand and respond to text, speech, and visual inputs.
• Transformative Advertising: See how generative AI is revolutionizing the advertising landscape.

Leave with a high-level understanding of how this transformative technology can revolutionise your life at home, work and play.

Our Speakers:

Tina is the advertising lead for the growth advertising business across the UK, Netherlands and Central Eastern Europe. In this role Tina, helps advertisers who are new to Microsoft Advertising or who are looking to grow their businesses. She is responsible for driving scaled motions across a diverse group of customers and has a additional focus on supporting agencies, as a whole, across the world. Previously, Tina had worked in B2B marketing roles at Microsoft Advertising but also other tech and media businesses. Tina is passionate about people and spends a lot of time nurturing and growing individuals across the industry to help them reach their potential. In addition, Tina is a key member of the Microsoft Diversity and Inclusion community raising awareness and supporting a number of employee resource groups across the business, with a key passion around allyship and accessibility. The D&I community also establishes key partnerships with local communities to support critical issues such as homeless, employability and mental health. It’s part of the culture, and one more way we live the Microsoft mission to empower every person and every organisation on the planet to achieve more.

James  is the Global Product Marketing Lead for Generative AI at Microsoft Advertising. In his role he is responsible for connecting sales, marketing, operations and engineering to inform product development. James is an expert in search and AI, leading product marketing for advertising in Copilot and Microsoft’s generative AI. He is a passionate storyteller and evangelist, frequently speaking at industry events around the world.