TRAINING : Building a New Business Machine

At the heart of every successful, growing agency is a new business machine.  High-performing, new business machines are a blend of people, capabilities and skills combined with strategy & tools.

CONTENT

• Insights into new business best practise in the UK.
• From proposition to pipeline healthcheck
• Identifying the key drivers of high-performance machines

YOU WILL LEARN

• The key parts of a new business machine
• How you combine them to create competitive advantage
• A way to assess your own new business machine and ideas to accelerate its performance.

DELEGATE LEVEL

Those responsible at a senior level for new business in an agency.

DATE & TIME : 23rd September, 9.30am to 10.30am

TRAINER:

Camilla Honey‘s specialism lies in agency business development. She spent 14 years working within agencies – spotting, creating and developing opportunities and briefs, writing and delivering marketing strategies whilst also ensuring a strong conversion rate through the process.

Identifying a need to support agencies with new business growth, she launched jfdi in 2004.  The company has now worked with over 800 agencies from the large to the small, across every discipline.

She is passionate about growing business, for both jfdi client agencies and jfdi itself – creating internal new business machines which overtime have a life of their own. Along with cultivating entrepreneurial cultures within agencies, where everyone needs to play their part in driving new business growth.

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