Planet and People Impact Training – Empowering Agencies through Sustainability Education

Sustainability comms are now integral to brand trust but falling short of consumer expectations. This intensive face to face training course is aimed at Client Service roles to focus on bridging the gap between sustainability specialists and marketing. Enhancing both the knowledge and confidence required to execute effective sustainability strategy and communication for both client and agency.

By the end of the sessions, attendees will have:

• A contextual Global lens for the science, the responsibilities and the solutions
• A ‘fast track’ understanding of environmental and social impact implications – for business and brands and the Agency role in brand sustainability ‘voice’.
• A level of sustainability literacy to enable client conversations, business development, and better creative solutions.
• A deeper level of consideration for their Agency’s own planet and people impact and its role in agency reputation, talent attraction and retention

FORMAT

• ‘Espresso’ style intensive briefing
• Educational training with economical ‘bite-sized’ facts and stats from reputable sources
• Using current content and relatable examples of good and bad practice
• Interactive with participants encouraged to do some thinking in advance, plus participate in ideation during the sessions.

CONTENT OUTLINE

Session 1 – What’s really going on with the planet and society and why does it matter?

• Planetary Limits – the science explained
• Global warming, GHG emissions and Net Zero
• Biodiversity loss and Nature Positive
• People impact and the Sustainable Development Goals
• Global goals, targets, share of responsibility and solutions
• US, Europe and UK strategy/regulation/legislation
• New business models

Session 2 – Businesses and brands – what does and will matter?

• ESG vs sustainability; Risk, Reputation and Reporting
• Business and social impact
• The power of brands to change behaviour and build trust
• Impact reporting and communications – good and bad

Session 3 – How can Agencies help themselves? How can Agencies help clients?

• Best practice sustainability ‘voice’
• Industry credibility – trust marques
• What is truly sustainable marketing?
• Creativity as a force for good
• Brand sustainability ‘voice’ framework
• Reporting vs. Storytelling

DELEGATE LEVEL

• Client service of all levels
• Senior Creative and Production
• Assumes participants with little to no technical knowledge or training
• Suitable for groups of 6 – 16 people.

DATE AND TIME

10th June, 9.30am to 4.30pm

TRAINER

Fiona Gaiger is a Strategic Communications Consultant and educator with a sustainability specialism. Agency roles include Planning Director for Dynamo Marketing, Strategy Director for Avantgarde London and Senior Associate for Article 13 corporate sustainability consultancy.  Client roles include Interim Marketing Director and Head of Insights for Ella’s Kitchen. Devising Sainsbury’s most successful ever cause related campaign, and launching the first British electric  GT super car ignited her passion for sustainability strategy and communications. She believes brands can and should play a role in creating the change needed to protect our planet and society and is on a mission to increase sustainability literacy in creative agencies and brand teams.

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