The new rules of social: how brands win hearts (and scrolls) in 2025 by SCREENSHOT Media

This session will unpack the major shifts in the social media landscape (post-algorithm changes, the rise of private communities, AI-generated content, TikTok’s evolution, Instagram’s new direction and the YouTube universe), showing how brands today aren’t just chasing views — they are building true social connection.

We will highlight a selection of winning brands (from sectors like fashion, beauty, tech, food & drink) and break down what they’re doing right: tone of voice, platform mix, creator partnerships, community building and content formats.

Key discussion points:
• The new social media blueprint for 2025
• What real social connection looks like now (small but mighty communities vs big viral moments)
• The brands leading the way (case studies with practical insights)
• Actionable steps (how brands of any size can replicate this)

About SCREENSHOT Media
SCREENSHOT Media is a next-gen social media publisher and agency helping brands connect with audiences through culture-first content and bold social strategy. With a deep understanding of the digital landscape and what drives social engagement online, SCREENSHOT leads the way in shaping and reacting to the most influential social media trends across platforms like TikTok, Instagram, and beyond.