WORKSHOP SLIDES
HOMEWORK
Synopsis
- Introducing a framework for how strategists crack briefs and inspire creativity
- Why brands matter to our clients: economic value of brands
- Brand you – personal branding and creating your own brand identity
- Brand ideas – what are they and how they act as the organising theme for mediamedia communications
- Six methods for understanding brands
HOMEWORK SET – To be submitted by 18th October
Julian Saunders Bio
Julian Saunders is a strategist, trainer and writer who has had three careers.
In advertising, he was Planning Director at Ogilvy, Head of Strategy at McCann-Erickson and CEO of red cell advertising, a WPP agency dedicated to challenger thinking.
He took a sabbatical in 2003/4 to edit a textbook for The Account Planning Group on the impact of digital technology. (“The Communications Challenge” APG 2004).
Then he focussed on design thinking and the application of Behavioural psychology to behaviour change. He was Non-executive Planning Director of Good Technology (gt), ran The Big Thinkers program for UK government (COI) and joined an Innovation team at Google (The Zoo).
He teaches courses for strategists and brand owners in the UK and internationally. He publishes regularly and blogs at www.joinedupthink.com
