EXCELLENCE TRAINING : Excellence in Account Leadership

An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key areas:

Personal leadership skills development
Team leadership and team development

FORMAT

Structured and interactive training course delivered via Power point plus interactive group, pair and individual exercises
Pre course Audit set and completed by delegates
Preparation task for each training session set in advance
Submission of PDP 1 week after course to receive Excellence in Account Leadership Certificate

CONTENT OUTLINE

Section 1 Becoming a Leader

The transition from manager to leader
Leadership qualities – what makes a good leader
Leadership styles – characteristics plus pros and cons
Understanding your own leadership style
Flexing your leadership style internally and externally

Section 2 Leading your Team

Building and creating an effective team
Good team leadership practices
Leading teams through effective delegation
Motivating teams as a leader

Section 3 Developing your Team

Managing and monitoring team performance
Coaching and mentoring team talent
Dealing with negative feedback – internal and external
Tackling team underperformance

DELEGATE LEVEL

Account Director/Senior Account Director/Group Account Director with at least twelve months experience at senior level and currently managing several line reports.
Group size 8 delegates maximum

DURATION : Whole day training course

DATES AND TIMES : 2nd October, 9am to 4.30pm

LOCATION : CENTRAL LONDON

TRAINER:

Fran Longford spent 15 years heading up Client business at various top agencies, leading teams on everything from alcohol and finance to grocery and telecoms. Fran then became joint MD of Triangle Communications, an independent integrated agency and was responsible for both existing and new Client retention and agency staff development. In 2000 she moved on to set up FL Training to pursue her passion for people development. She runs training programs and coaching for the marcoms industry to enable mangers and teams to perform at their best and to inspire them to motivate and empower their teams.

Date/Time

Monday 02 October 2023 9:00 am - 4:30 pm

Location

In Person
In Person
Full Day

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