Ask someone why they clean their teeth, and they will probably mutter something about ‘dental hygiene’. Yet, if this is true, why is someone more likely to clean their teeth when going on a date than when they’ve just eaten a bar of chocolate? And why is most toothpaste mint flavoured?

Having the insight as to what really drives buyer behaviour will allow you to have greater impact, create better results and achieve more success.

Do you want to:

• Generate messages that resonate with prospects and drive enquires?
• Have a deeper understanding of your buyers, enabling you to be more effective?
• Have interactions with prospects that leave a lasting impression and win business?

This presentation will deepen your understanding of how people buy and the communication that drives behaviour and really matters.

Our Member Lead Dan Pritchard (CEO at Program Agency) has organised this session and will introduce our Guest Speaker: Grant Leboff.

About our Speaker:

Grant Leboff is one of the U.K’s leading Sales and Marketing experts. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles: ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart. Grant Leboff’s fifth book, ‘The Myths of Marketing’ was published in 2020

Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests. Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world. Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever changing business environment.

He is a highly sought after consultant, mentor and speaker, and constantly makes presentations at conferences and events all over the world. Leboff is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.