The next Diploma will be launched in September 2023
The Diploma in Integrated Marketing consists of a combination of workshops, assignments, evening events and a challenging and future thinking set brief. This 6 month programme will give delegates an unparalleled insight into what it takes to be an outstanding agency person of the future. Workshops will be showcasing case studies of the best creative and strategic work from around the globe.
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Introducing our Tutors
Who is it for?
- Project Managers
Who are early to mid-career agency professionals, up to Account Director level who want to become the agency people of the future.
What will you achieve?
Learn how to come up with genuine consumer insights and develop media neutral campaigns.
Develop creative work that has real impact on a client’s business.
Learn how to work effectively and honestly with clients to foster long-term relationships.
Learn how to deliver greater effectiveness against KPI’s.
Develop a more entrepreneurial and innovative approach to business problems.
Understand the commercial model and deliver great work profitably.
Be inspired by the latest and greatest creative work and industry people.
What will it cost?
The cost of the Diploma is £1,750+ VAT for members and £2,250+ VAT for non-members.
Places will be allocated on a first come first served basis.
Please contact firstname.lastname@example.org/ 0207 535 3550 or click the button…
This is an intensive course consisting of 12 interactive workshops run over a 6-month period. Delegates must attend at least 9 of the 12 sessions in order to pass the Diploma in Integrated Marketing but we do recommend that every effort is made to attend all sessions; particularly as some of the course work will be addressed and worked on after each workshop.
Delegates will be given five assignments that will be marked by the tutors. Assignments will be set to consolidate what they have learnt but also to stretch and challenge the delegates and will test their strategic and creative ability. The delegates will be given 1 hour after the workshop to begin their assignment, ask questions of the tutor and discuss with their peers.
In addition, all delegates must prepare a response to a set brief. The set brief will be a real client brief and delegates will work on this throughout the duration of the course. A set brief will be issued at the launch meeting. Delegates will be able to work in groups on the set brief. The response to the brief will then be presented individually to a panel of industry experts.
Throughout the duration of the course delegates will be invited to GreenJam evening events where they will hear from leading industry figures as well as having the opportunity to network.
Successful candidates will secure a diploma awarded as a “Pass”, “Merit” or “Distinction”.
An Alliance trainer, all of whom have huge amounts of practical industry experience as well as being top-level trainers, will lead each session.
Introducing The Alliance Diploma
The power of brands (Julian Saunders)
Consumer psychology, effectiveness and using media (Julian Saunders)
Breathing life into the strategy (David Harris)
Social Media Strategy – Objectives to Implementation (Tiffany St.James)
#DoDifferent Client Servicing (Fran Longford)
Reinventing brand experiences and shopping (Fran Longford and Laura Keates)
- HOW TO DEVELOP A SHOPPER MARKETING STRATEGY
- SHOPPER: IN-STORE/ ONLINE INFLUENCER STRATEGIES
- HOW INTERACTIVITY IS MAKING PROMOTIONS MORE EXCITING
- VALUE OF EXPERIENCES IN BRAND BUILDING
The art of presenting (Tessa Morton)
Getting the Legals Right (Dominic Bray)
Brand storytelling and influencer strategies (Jon Burkhart)
How to be a strategic partner (Julian Saunders)
Amplifying the creative message (David Harris)
Commercial Awareness (Andrew Reeves)