Is the current agency business model fit for purpose?

We are hearing more and more that the agency business model, based on ‘selling time’ undervalues the work of agencies.

The first CEO Summit of 2024 (February 15th) starts to address this dilemma with Caroline Johnson from The Business Model Agency.

In 2024 the Alliance will explore how its members can address their business models and what steps it can do to promote different business models to Clients and the industry at large.