With the Connected TV Channel Certification Course, you will gain the necessary tools to take your programmatic knowledge to the next level and specialize in connected TV advertising. From a basic introduction, to tangible strategies on how to leverage this channel in the programmatic ecosystem, this course is for anyone who is looking to elevate their skills.

Format:

– This course has 3 core modules with quizzes between each section.
– To become certified, you will need to complete all modules and pass the final exam.
– If you have any questions, or feedback, feel free to send us an email at academy@stackadapt.com.

Course Level:

All advertisers who wants to navigate through the programmatic landscape.
Anyone who wants to take their programmatic knowledge to the next level and specialize in Connected TV advertising.

Course Outline:

Module 1: Connected TV Overview
CTV Advertising Defined
Why CTV
CTV Benefits

Module 2: Connected TV Strategy
CTV Ad Specs
CTV Creative Strategy
CTV Targeting Strategy

Module 3: Connected TV Campaign Analysis
CTV KPIs
CTV in the Marketing Funnel
Multi-Channel Strategy