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tue07nov5:00 pmtue6:00 pm5:00 pm - 6:00 pm CTV Channel Certification Course

Time

(Tuesday) 5:00 pm - 6:00 pm

Event Details

With the Connected TV Channel Certification Course, you will gain the necessary tools to take your programmatic knowledge to the next level and specialize in connected TV advertising. From a basic introduction, to tangible strategies on how to leverage this channel in the programmatic ecosystem, this course is for anyone who is looking to elevate their skills.

Format:

– This course has 3 core modules with quizzes between each section.
– To become certified, you will need to complete all modules and pass the final exam.
– If you have any questions, or feedback, feel free to send us an email at academy@stackadapt.com.

Course Level:

All advertisers who wants to navigate through the programmatic landscape.
Anyone who wants to take their programmatic knowledge to the next level and specialize in Connected TV advertising.

Course Outline:

Module 1: Connected TV Overview
CTV Advertising Defined
Why CTV
CTV Benefits

Module 2: Connected TV Strategy
CTV Ad Specs
CTV Creative Strategy
CTV Targeting Strategy

Module 3: Connected TV Campaign Analysis
CTV KPIs
CTV in the Marketing Funnel
Multi-Channel Strategy

 

 

 

 

 

 


 

 

 

 

 

 

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