We all have a duty to depict sustainable behaviours in our client campaigns. Every Brief Counts is a new initiative from Ad Net Zero which aims to educate teams on the key sustainable behaviours outlined by climate science and the ways to tell these stories effectively through advertising. To support this initiative, the Advertising Association, Ad Net Zero and Kantar have launched The Sustainable Behaviours Advertising Tracker. The new report will provide a quarterly and annual review of how and where sustainable behaviours feature within advertising campaigns. It will provide a new level of insights to the advertising industry, with benchmarks across categories for the portrayal of more sustainable behaviours.

Hear from Ad Net Zero and find out how you can get involved.

Our member leads Katy Barney (ESG Lead) & Elli Robinson (PR Consultant) both from Alliance member agency AMBITIOUS will be joined by Sophie Pemberton, Senior Engagement Director at Ad Net Zero.