Event Details
Exclusive Certification Course: Connected TV Masterclass hosted by StackAdapt Sign Up Now to join our Connected TV Channel Certification Course on Wednesday 13th of November, 11:00 AM GMT
Event Details
Exclusive Certification Course: Connected TV Masterclass hosted by StackAdapt
Sign Up Now to join our Connected TV Channel Certification Course on Wednesday 13th of November, 11:00 AM GMT and get ready to learn about running successful CTV campaigns for a memorable brand experience. You’ll also get an exclusive certification at the end of this session that you can share with your colleagues and network!
With the rise of streaming services and internet-enabled devices, viewers are moving seamlessly between traditional and non-traditional formats, increasingly enjoying their favourite shows, movies, and sporting events on connected TV (CTV). In Europe, 86% of consumers now watch CTV, with the highest viewership in Spain, followed by the UK. As a result, CTV ad spending is growing at record-breaking rates, with CTV ad spend in the UK forecasted to reach ÂŁ2.94 billion by 2028.
To make the most of their ad dollars, advertisers are moving away from the manual buying methods of the past and relying more on programmatic. In 2023, over 90% of CTV advertising spend was traded programmatically. It’s expected to reach 93.6% by 2025.
The Connected TV Channel Certification Course will provide you with the knowledge needed to run programmatic CTV campaigns that drive measurable results. You’ll learn about the capabilities of this programmatic channel, the benefits of CTV ads, CTV’s role in the marketing funnel, and how to leverage CTV as part of a multi-channel strategy.
Limited spaces, sign up now! And secure your place at this exclusive masterclass and get your free CTV Channel Certification!Â
About Our Speaker:
Khaled Alfangary Khaled is an accomplished programmatic advertising professional with extensive experience across multiple DSPs and Ad-servers, spanning a wide range of verticals such as retail, luxury fashion, and B2B. He is a passionate advocate for leveraging various channels strategically, focusing on both brand awareness and direct response strategies. This approach has earned him multiple awards in the industry. With a background in Chemical Engineering, Khaled brings a unique perspective and a data-driven approach to every campaign he runs.
Chelsea Johnston has over six years of dedicated programmatic experience, originally joining StackAdapt in Toronto, CA and supporting the Client Services team for 4 years. In 2023, she brought her detailed knowledge and cross-market expertise overseas to support global expansion for StackAdapt and the ever-growing EMEA Team. Now based in the UK, Chelsea is highly focused on building strong client relationships with agencies and brands, while leading with a data-driven approach.