GWI Retail Insights: You Are What You Buy – Strategy & Planning Action Group

The Alliance & our Member Lead – Emma Martin, Managing Partner at The Specialist Works are pleased to be joined by GWI for this session, they’ll unpack some of the biggest trends shaping the current consumer landscape. In recent years, retailers have faced numerous challenges, including the lasting impacts of the pandemic and the heightened cost of living. So how can you stay on top of today’s retail trends to make sure you’re providing the best strategy for your clients?

In this session we’ll deep dive into the retail insights that have significantly reshaped consumer shopping habits and expectations throughout the purchase journey.

Our speakers:

 

 

 

Jill is a Senior Insights Manager at GWI. She specialises in transforming data into meaningful stories that guide business strategies. Having spent 9 years working at independent agencies herself, Jill understands their unique challenges and requirements. She’s passionate about helping agencies stay ahead of the competition by providing in-depth market knowledge – and loves nothing more than a well-designed deck and exciting chart type!

 

 

 

 

 

 

Shauna works as a Trends Manager at GWI. She spends the bulk of her time analysing GWI data and using it to tell powerful stories – with a particular interest in social media, tech, and finance trends.

 

 

 

 

 

 

 

 

Fraser is a VP for Independent Agencies at GWI. Having worked exclusively with independent agencies for over 7 years, Fraser has come to understand the challenges and constraints facing indie agencies as well as recognising their unique creativity and entrepreneurialism in overcoming them. It’s this appreciation that explains why he’s so supportive of partnerships like The Alliance for encouraging industry-wide collaboration and helping indies punch above their weight.