Only 31%* of the public trust in the work that we do!!

This suggests nearly 70%* either vehemently distrust the work created by agencies or are ambivalent to it.

The advertising industry in the UK has the most robust self regulatory system in the world that is overseen by ASBOF (Advertising Standards Board of Finance).

The role of ASBOF is to collect and distribute the advertising levy that funds the ASA, CAP, Mail Preference Services and ensures our self regulatory system is adequately funded to keep advertising standards high.

Mark Lund is Chair of ASBOF, a role he took up after a long and illustrious career in advertising, having started and sold agencies (DLKW) and being President of McCann Worldwidegroup UK & Europe.

Interestingly Mark was also CEO of the one of the UKs largest advertiser (the UK Govt) when he headed up the COI.

So as our In The HotSeat guest, we will explore with Mark more about his career and how the landscape has changed and why it is so important to protect our self regulatory system.

From an Alliance point of view we know what is being done and what its members need to do in order to build trust in the work we deliver for our clients.
* Credos Research (part of Advertising Association)